Brittany L. Rabb, MBA

* ********* ***** **********, ** 29611 864-***-**** acs6ih@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

• Six years of marketing experience

• Seven years face-to-face sales experience

• Seven years project management experience

• Thirteen years of customer service experience in retail and telecommunications

• Highly proficient in Microsoft Office Suite

• Proven ability to succeed and meet deadlines in a high pressure fast-paced environment involving multiple changing priorities

EDUCATION

Bachelor of Science in Criminal Justice, Minor in Political Science – August 2008 University of South Carolina- Columbia, South Carolina Master of Business Administration- Marketing – December 2014 Strayer University- Greenville South Carolina

WORK HISTORY

VERIZON WIRELESS, Greenville SC

Senior Analyst – Regional Sales Operations & Marketing 2012 – present Coordinator – Regional Sales Operations & Marketing (Retail, Indirect, B2B & Marketing) 2010 – 2012 Coordinator – Customer Service 2009 – 2010

Senior Representative – Customer Service 2008 – 2009 Representative – Customer Service 2007 – 2008

PROFESSIONAL EXPERIENCE

MARKETING HIGHLIGHTS

• Utilized statistical tools, based on historical data, to forecast the outcome of implementing certain business strategies. Analyzed competition to evaluate market penetration.

• Worked closely with R2B & B2B sales teams to develop marketing plans for new products entering the marketplace from a device & product prospective.

• Manage all R2B & B2B marketing initiatives from end to end including managing PR, coordinating industry trade shows, producing the copy for collateral, and devising and maintaining the our social media presence.

• Manage the regional ACB (Advertising Checking Bureau) site regarding advertising content, co-op funds, and exceptions which YTD has accrued approx. $7.1 million dollars for Agent usage toward various advertising.

• Develop positioning and messaging, collateral, programs, communications and training for sales teams to successfully drive adoption of offerings/promotions which generated an estimate of $500,000.

• Worked closely with agencies such as Marketing Werks & Erwin Penland to create content and collateral to supplement our marketing campaigns, lead generation programs, trade shows and events.

• Reviewed communication strategies and made suggestions on how to grow and strengthen the brand

• Identified and prioritized marketing budget needs, and managed disbursements of fund.

• Create and execute integrated marketing plans to generate awareness and demand using a variety of marketing tools (print, social media, video), metrics and ROI targets which increased 10% for our regional Agent partners.

• Work with cross-functional teams creating multiple go-to-market strategies for new products & services and manage the implementation of launch plans.

• Communicate the value proposition of our products to the sales team and support selling efforts with the latest tools, messaging, assets, programs and campaigns.

• Planned & executed comprehensive product & service launch plans for 450+ store locations with focus on creating awareness, generating demand & driving revenue. Brittany L. Rabb, MBA

7 Brownwood Drive Greenville, SC 29611 864-***-**** acs6ih@r.postjobfree.com

• Helped devise retention programs for embedded base customers with specific special offerings which converted 25% of those high risk customers in renewing.

• Conceived and launched sales tools to increase sales team productivity in field by 75%.

• Defined, positioned, branded marketed and trained on technical service products and programs accounting approximately $5+ million in annual sales.

• Identifying and capitalizing on new growth opportunities through market analysis, product-development expertise, and keen business insights.

• Expertly developing productive sourcing relationships throughout North America.

• Communicate and update competitive advantages among other carrier’s products and services.

• Researched churn & growth opportunities and implemented marketing strategy to achieve business goals.

• Worked directly with VLSS team on merchandising print reduction which resulted in the removal of unused SKUs and cost saving of $100,000.

• Merchandising lead of priority messaging & floor plan layouts for over 450+ store locations to ensure clarity and visibility for customers.

• Spearheaded regional sponsorship events for internal employees and external partners such as: Collegiate

“Behind the Scenes” tours, VIP Game Day Experiences, and in-store merchandising for NFL & Collegiate teams. PROJECT MANAGEMENT / OPERATIONS

• Develop pre-project plan strategy for annual and monthly operational roadmap.

• Collected historical and current business data to establish operational trends in the company.

• Work with agents and internal teams to promote off-site events and tracking methods to determine ROI & ROO

• Address the issues of project planning, organization, studying project alternatives which could affect budget, productivity, & enhancements which decrease YOY 10%.

• Oversaw strategic planning & execution of 30 webinars and for 17 face-to-face training per quarter with a 38% Agent employee attendance rate per event.

• Managed the pre-project planning stages to evaluate the assignment of responsibilities within a project.

• Track, measure results & project delivery to maximize achievement of the project objectives such as increased sales activities.

• Currently working on the Regional Champion teams focused on growing revenue and improving the customer experience by developing programs to support agent initiatives.

• Project lead on logistics for quarterly national & local account manager product knowledge training.

• Worked with network teams to ensure positive network capacity for large events throughout the region.

• Participated in cross functional Area & HQ initiatives related to commissions assignments, utilizing various POS, multicultural event activities, phone allocations, and store relocations. COMMUNICATION SKILLS

• Superior ability to communicate via verbal, electronic, print, and other mediums.

• Cultivate and maintain excellent working rapport with leadership of vendor representatives throughout the US.

• Exceptional communication/interpersonal and organizational skills.

• Demonstrate skill in working independently or with a group. STATISTICS AND PRODUCTIVITY

• Experienced Sales Associate in retail environment: sales skills include asking open-ended questions, analyzing customer needs, presenting product features and benefits, and closing techniques.

• Develop key items through focused efforts to qualify internal and external customer needs & deliver satisfaction.

• Prepared, tracked, and summarized region and district specific reporting on items such as mystery/phone shops, sales/activation, and document manager utilizing varies databases programs. AFFLIATIONS

• The America Marketing Association • Toastmasters • Delta Sigma Theta Sorority Inc.

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