BRIAN FARELLO

631-***-**** acs5az@r.postjobfree.com

Social Media & Customer Service Specialist

PROVEN PERFORMANCE WITHIN WALT DISNEY WORLD & DISNEYLAND RESORT

Analytical, customer-focused professional with hands-on experience handling diverse projects in high-visibility Fortune 100 environments. Strong digital and social media acumen, able to leverage consumer data to build loyal followings and create successful, multi-platform campaigns. Wide range of expertise across social media tools and engagement strategies. Collaborative, engaging communicator skilled in cultivating positive relationships.

Areas Of Expertise

Social Media Management

Digital Branding

Campaign Development

Customer Service & Retention

Customer Data Analysis

Relationship Building

Strategic Planning

Cross-Team Collaboration

Communications

Technical: Sprinklr, TweetDeck, Hootsuite, Google Analytics, Facebook, Twitter, LinkedIn, YouTube, Office

Professional Experience

WALT DISNEY WORLD Orlando, FL

Guest Communications Social Media Professional Intern 2012 – 2015

Supported social media engagement initiatives, from campaign concept development through results monitoring. Curated and broadcasted targeted messaging on Twitter. Assisted management in gathering and allocating resources to critical projects. Fostered positive guest experiences via responsive communications and issue resolution.

Played major role in creation and launch of Twitter that grew from 1 to 15K followers in three months.

Recognized for building productive relationships with guests and internal team members.

Progressed through various roles within Walt Disney World, including:

oCustodial Host, Disney Magic Kingdom Park, 2013 – 2014

oAttractions Host, Sum of All Thrills Presented by Raytheon in Epcot, 2013

oFront Desk / Concierge, Disney’s Boardwalk Resort, 2012 – 2013

DISNEYLAND RESORT Anaheim, CA

Retail Stores Host, Disney California Adventure Park 2014

Fielded and answered guest questions on retail products or overall park experience, handling each guest inquiry in professional, collaborative manner. Maintained and optimized show-ready store front through efficient inventory control and vendor relationships. Worked across functions to drive operational excellence.

Recognized for expertly addressing safety concerns and assisting fellow personnel.

Additionally served as Tomorrowland Attractions Host in Disneyland Park, 2014

Education

Coursework for Bachelor of Science, Internet Marketing

Full Sail University

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