Craig M. Woolard
Objective: By combining my liberal arts education and a diverse background in special events production, project management, marketing and copyediting with my ingenuity to creatively resolve technical issues, I will complement your company’s reputation with inspiration and diplomacy. By leveraging a deliberation that closely examines the finer details, I will bring an essential ingredient to the Public Relations team at SAS, where I can influence the circles of opinion leaders, and further expand upon the community’s reach. Through exponential expansion of word of mouth marketing, my passionate approach will take the company’s reputation and exposure to an even greater level. Summary: • TheBarnYardGroup Buzz Marketing Strategist/Philanthropic Events coordinator, 4/14 to 9/14.
• Populate Productions Events Project Manager, 3/13 to 5/14.
• AppleCare Supervisor/Senior Advisor for Apple iOS Technical Support Tier 2, 4/14 to present.
• Apple software trainer and hardware technical support specialist in Apple Retail, 2010-2014.
• Music Production support/training for The Love Language musical group, 2013 and 2014.
• Guerrilla marketing/public relations services for The Embers musical entertainment group, 2005-2014.
• 2 years experience working with children and teens with varying degrees of autism, 2007-2008.
• Intern at the NC District Attorney’s Office of New Hanover County, 2006-2007.
• Web Editor/Director for University Newspaper, TheSeaHawk.org, 6/06 to 3/07. Education: B.A. in English with an emphasis on Journalism, May 2007 The University of North Carolina at Wilmington, Major GPA 3.0 Skills: • Buzz Marketing campaign management.
• Public Relations and promotions strategy.
• Content curation for multiple social media accounts.
• Public speaking/presentations.
• Mentorship/employee training.
• Press release writing/distribution through major newswire services i.e. PRNewswire, etc.
• Copyediting proficiency in AP, Chicago and MLA style formats.
• Video production management for multiple high profile projects.
• Ambitious team player energized by human interactions and creative problem solving.
• Demonstrated ability to work independently and acquire new skills in remote work settings.
• Ability to conceptualize the larger picture and create innovative solutions that inspire action.
• A in-depth knowledge of the design and execution of the media production process:
• Apple Final Cut Pro X
• Avid Pro Tools
• Apple Logic Pro X
Experience: AppleCare Supervisor/Senior Advisor for Apple iOS/OS X products, March 2014 to present Apple Inc., Raleigh, North Carolina
• Listens attentively and tailors solutions that holistically answers the needs of the customer.
• Communicates technology strategies with a diplomacy that affectively resolves complex issues.
• Mentors/advises subordinates on troubleshooting steps, company policies and customer service rapport.
• Works independently to implement Apple policy.
• Promoted to the position of Supervisor within 4 months. Buzz Marketing Strategist/Philanthropic Events Coordinator, April 2014 to September 2014 TheBarnYardGroup, NYC
• Buzz Marketing Manager and primary creative lead for “Taking The Bite Out of Hunger” and
“#BeachMusicCares” campaigns (priceline.com and TEDMed founder, Jay Walker)
• Works directly with BYG client and foodtweeks™ CEO, Evan Walker.
• Press release writing and distribution of content via national newswire services i.e. PRNewswire, etc.
• Copyediting of news-worthy content before official distribution over the wire.
• Content Curation/Writing in support of strategic online brand awareness and digital marketing agendas.
• Video production/editing and supervision over nationally distributed content shared via social media.
• Community Relations Outreach specialist, strategically leveraging the power of blogs, social media, and newsletter marketing to vitalize a large audience. 309 Glen Echo Ln., Cndo F • Cary, NC 27518 • 919-***-**** • acs4jt@r.postjobfree.com • Linkedin 2 of 3
Lead Project Manager/Events Coordinator, March 2013 to April 2014 Populate Productions, Raleigh, North Carolina
• Contributes original key concepts to the designs of flagship entertainment experiences.
• Initiates productive rapport with entertainment professionals.
• Leads the team initiative toward an actualization of the designed experience and adjusts to ambiguities.
• Consults clients from a big picture aesthetic and customizes logistics according to budget. Public Relations/Buzz Marketing services, 2005 to 2014 The Embers/CWB, Raleigh, North Carolina
• Leverages the power of blogs, social media, and newsletter marketing to vitalize a large audience.
• Consults in buzz-triggering campaigns, which resulted in a highly advantageous merger.
• Designs logos, album cover artwork, and contributes to the designs of other sellable merchandise.
• Liaison between sponsors, clients, and promoters.
• Assists with bookings, events and promotions.
• Assists with recordings, production and theatrical support. Genius Bar Technical Support Technician/Trainer, August 2010 to March 2014 Apple Inc., Raleigh, North Carolina
• Provides assistive learning instruction one on one to Apple software users of all ages and backgrounds.
• Repairs customer relations and hardware devices within the company’s technical support service team.
• Communicates technology principles to people of all walks of life, and caters solutions to their needs.
• Facilitates internal training curriculum to the company’s new hires. Habilitation Technician/Mentor, May 2007 to March 2008 Lindley Habilitation Services, Wilmington, North Carolina (while in college)
• Provides assistance for disabled children with various mental/physical handicaps.
• Tutors clients in various subjects of client’s academic life.
• Directs and produces the children’s annual Christmas choir show. Web Editor/Director, August 2006 to April 2007
TheSeaHawk.org - University Newspaper, Wilmington, North Carolina
• Responsible for strategically synthesizing submitted content for optimal delivery for cyber-audience.
• Provided training to my assistant/successor.
Qualifications: • Certification in Professional Writing as of May 9th, 2007.
• Received Professional Writing certification in: technical writing, business writing, science writing, journalism, creative writing, screenwriting, book editing, publishing, intellectual property law, business law, grammar, logic, linguistics, structure of the English language, 12+ hours of literature courses, 12+ hours in business courses, 6 hours in Accountancy.
• Computer competencies: Mac OS X, Apple iOS, Microsoft Windows XP, 7, and 8, HTML, C++, MIDI, OSC protocol, Apple Logic Pro X, Ableton Live, Propellerhead Reason, Avid Pro Tools, Final Cut Pro X, Adobe InDesign, Adobe Photoshop, Devonthink Pro Office, Final Draft, Pages, Keynote, Numbers, Microsoft Excel, MS Powerpoint, completed the Cisco Networking Academy 2-year program during high school (Athens Drive High school: 2001-2003). 3 of 3
References:
Valerie Gelb, CEO
TheBarnYardGroup, NYC
thebarnyardgroup.com
acs4jt@r.postjobfree.com
John Hendriksen
IBM, retired, YourBeachMusic.com
Little River, SC
acs4jt@r.postjobfree.com
Angela Slater, CEO
Populate Productions
Raleigh, NC
www.populateproductions.com/
acs4jt@r.postjobfree.com
Barry Herndon
Senior Executive Consultant
East Coast Entertainment
Raleigh, NC
acs4jt@r.postjobfree.com
Dave Rose, CEO
Deep South Entertainment
Raleigh, NC
www.deepsouthentertainment.com
acs4jt@r.postjobfree.com
Julian Rawl, CEO
Properties Group
Raleigh, NC
acs4jt@r.postjobfree.com
Peter Carpenter, President
CBMA Music Awards
CBMA Hall of Fame
acs4jt@r.postjobfree.com
Alan Cobb, Sr.
District Judge
Wilmington, NC
acs4jt@r.postjobfree.com
Garrett Hackbarth, Team Manager
Apple, Inc.
acs4jt@r.postjobfree.com
Chris Cimino, CEO
SalesPro Connect
Raleigh, NC
acs4jt@r.postjobfree.com
Bridget Bender, Founder & Chairwoman
Velocity Solutions/My Rewards
acs4jt@r.postjobfree.com
Mike Bender, Founder/Director
Velocity Solutions/My Rewards
acs4jt@r.postjobfree.com
Neil Lindley, CEO
Lindley Habilitation Services
acs4jt@r.postjobfree.com