Gabrielle J. Bové

** *** **** ****

Branchville, NJ 07826

Cell Phone: 516-***-****

acs4ip@r.postjobfree.com

Summary of Qualifications:

Strategic marketing strategy planning Excellent writing and presentation skills

Marketing project management Cross team project collaboration

Advanced Microsoft Office Marketing collateral management

EXPERIENCE:

Feb. 2014-Present Marketing Manager, Institutional Sales Channel

Prudential, Individual Life Insurance, Newark, NJ

Developed and executed marketing and communication strategies for channel sales and Business Development to increase by 60% in one year.

oRebranded core product and created consumer focused material and communications

oIncreased client base and self service sales model

oCoordinated and promoted attendance at major industry events

Developed and executed marketing and communication plan for Elite Producer recognition program: Life Concierge

oRestructured program rewards based on producer feedback

oEffectively communicate program benefits and increase usage

oIncreased program usage by 55%

Collaborate with marketing and sales to develop marketing strategies with buy in from Strategic Relationship Managers

Partner with Communications and Digital teams to enhance processes to ensure that communications are relevant and effective

Establish metrics, measure results, and make recommendations to channel specific marketing initiatives

Develop Independent channel specific marketing material

Assist in promotion and communications for Elite Producer group: Dryden Circle

Apr. 2012-Feb. 2014 Marketing and Sales Manager

AnythingIT (Electronic Recycling), Fair Lawn, NJ

Design, compose and track success of bi-weekly email blasts

Create landing pages for email campaigns

Contact list management

Monitor industry trends and align with current business development and Marketing efforts

Coordinate marketing campaigns, collateral, training material, correspondence, and targeted leads with sales team

Direct advertising agency, Social Media, and SEO agencies and track all marketing expenses

CRM (Salesforce) administer

Coordinate and maintain all proposal responses and developed a proposal response library

Contribute to all Public Relations efforts

Write, design, and manage the printing and distribution of all marketing material

Contribute to website content and design

Coordinate tradeshows and speaking engagements

Write and distribute press releases, white papers, and articles

Write, design, and conduct webinars

Manage sales staff and report on sales pipeline, goals, and objectives

Monitor sales progress through various marketing tools and analytics

Aug. 2008-Apr. 2012 Marketing Manager

PlanITROI (Electronic Recycling), Denville, NJ

Contribute to website content

Provide Marketing content to online retailers such as ecost.com, buy.com, tigerdirect.com, and Microsoft Corporation

Support Sales Team with collateral material, correspondence, and targeting leads

Write, design, and manage the printing and distribution of sell sheets

Maintain consistency with branding throughout all printed and online material

Develop and maintain corporate marketing kit and training material

Track success of email campaigns and promotions

Design and compose bi-weekly email blasts

Edit existing marketing material

Coordinate tradeshows, including shipping, Marcom, and logistics

Coordinate advertising insertions with marketing campaigns

Direct advertising agency and track expenses

Write and distribute press releases

Write, edit, and help conduct webinars

Monitor sales progress through various marketing tools and analytics

Research pricing and value of all online tools, including net meetings, project management, Content Management Systems, conference calls, and other marketing tools

Jan. 2007-Aug. 2008 Marketing Coordinator/Assistant to Manager

Thorlabs, Inc. (Laser Equipment Manufacturer), Newton, NJ

Assist in the decision of Marketing strategies and promotions.

Coordinate 5 major tradeshows per year, including registration, housing, badges, shipping, and logistics for three divisions.

Determine target customers and manage the design, wording, purchase and distribution of promotional items to meet those needs.

Liaison between Technical Writers, Graphics Department, and management.

Contribute to design decisions of product literature, signs, all promotional items, tradeshow booth, and company catalog.

Support sales staff with product literature and promotional items.

Supervise production of printed material.

Supervise mailing list data entry employees

Produce monthly commission reports for the sales team.

Produce electronic company newsletter

Jan. 1992-Sep. 2006 Marketing and Sales Assistant

Diagnostix Plus, Inc. (Medical Equipment Sales), Rockville Centre, NY

Coordinated trade show applications, furnishings, badges, and giveaways

Designed trade show booth and signs

Designed company advertisements and product literature

Coordinated small and large customer orders and installations

Wrote, designed and maintained company website

Contributed to all aspects of company organization, scheduling, and purchasing.

EDUCATION: B.A. in Graphic Design, School of Visual Arts, New York

Skillpath Seminar – “Working with Adobe Products”, 2009

Skillpath Seminar – “Leadership Skills”, 2010

COMPUTER Advanced knowledge of Microsoft Word, Excel, PowerPoint, Outlook, HTML, Vertical Response, Adobe Illustrator, Photoshop, and Salesforce

KNOWLEDGE:

HONORS, • Toastmasters Advanced Public Speaker and Leader

ACTIVITIES, • Started the writing workshop at the Sussex County Main Library.

AND SKILLS • Have excellent written, oral, and interpersonal communication skills

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