ROBERT KENNEY **** Carleton Circle E. Lakeland Fl. 33803 C: 908-***-**** acrzz9@r.postjobfree.com

MARKETING COMMUNICATIONS • ACCOUNT MANAGEMENT • STRATEGIC PLANNING

CAREER SUMMARY

Highly accomplished and seasoned marketing executive with expertise in managing creative direction. Skilled in planning and managing complex initiatives that achieve desired goals of profitability, client acquisition, and retention. Repeatedly promoted into senior leadership roles based on demonstrated success in taking risks, executing strategy, improving client relations, identifying growth opportunities, and boosting market share.

CORE COMPETENCIES

● Proven success managing high-performance teams and building effective coalitions with business partners

● Adept in managing client expectations and brand reputation while maximizing revenue.

● Comprehensive background in public relations, advertising, business development, brand management, consumer research, and new product launches.

PROFESSIONAL BACKGROUND

May 1994 to Jan 2014 Best Image Marketing, Largo Florida

CHIEF MARKETING OFFICER / SENIOR MARKETING DIRECTOR / NATIONAL BUSINESS DEVELOPMENT

Provided leadership and direction helping to acquire brand recognition expand market share. Established partnerships with marketing talent and member-firm executives to form profitable commercial relationships. Directed brand architecture and brand positioning activity, which encompassed marketplace investment management and marketing services support efforts. Managed communications and public relations initiatives. Played a key role in designing and implementing market strategies.

• Formulated a comprehensive marketing plan, which contributed to an 18% company growth in weak industry conditions.

• Performed strategic market analysis of key demographic locations, which led to the most successful product launch in company history and contributed 10% of 2002 company revenue.

• Established brand standards as well as collateral updates for all company brands.

• Spearheaded efforts to lower marketing expenses by 14% while increasing product lines and boosting market share.

Jan 2004 to April 2013 MX ENERGY / NATGASCO New Jersey - New York Metro Area

ENERGY BROKER / MARKETING ASSOCIATE ENERGY CHOICE PROGRAM

Execute daily professional business prospecting with top level executives and small businesses to increase client base.

Counseled and recommended programs regarding Gas and Electric prices and availability.

Emphasize product features based on analysis of customers needs.

. Attend trade shows and sales conferences with collogues to exchange selling strategies and market information.

. Interview clients; perform market research, identify product issues and customer needs for energy in New Jersey and New York State resulting in savings of 18%

. Fulfill customer needs for the end user in the energy market in New Jersey and New York State through a network of Natural Gas and Electric Suppliers

. Raised successful RFP proposals by 20% by centralizing the process and improving content quality.

Feb 1989 to March 1994 Preferred Equities, Las Vegas Nevada

SENIOR EXECUTIVE MARKETING / SENIOR COLLECTIONS OFFICER / SUPERVISOR CUSTOMER SERVICE

Maintained sole accountability for all marketing, branding, public relations, and crisis management initiatives. Formulated a plan that encompassed varying production platforms and multi-channel sales development

• Selected to head performance acceleration team for marketing and collaborated with Consultants, which improved marketing effectiveness and productivity.

. Managed the first customer-centric creative telemarketing test, which resulted in record lead generation results and extensive national program implementation.

• Secured $8 million in incremental sales through implementation of new “CASH UP OR CASH OUT” Deed and Title Conversion selling approach.

ROBERT KENNEY 3210 Carleton Circle E. Lakeland Fl. 33803 C: 908-***-**** acrzz9@r.postjobfree.com

ADDITIONAL EXPIERENCE

Jan 1975 to Jan 1989 LOU PORTA CORP SAN DIEGO CALIFORNIA

MAINTENANCE SUPERVISOR

Maintained joint accountability for meeting building code compliance regulations on a 450 apartment make over, designed to bring the complex out of receivership. The program was designed increase occupancy to 95% in 6 months.

Complete 450 unit rehab including sheet rock, painting, floor covering, electrical and appliances.

Interview and approve all vendor participation including electric plumbing and bug extermination

Inspect and approve condition of unit before occupancy

Jan 1972 to Jan 1975 HERE ENTERPRISES CLEARWATER FLORIDA

MAINTENANCE MANAGER

Maintained and managed 300 unit apartment complex bought by new owners for a total complex make over. The new owners needed to upgrade property by removing bad element, increase occupancy and improve appearance of complex.

Evict and represent in court action taken on 30% of residents in complex

Repair and upgrade 70% of unit apartments, including landscaping, interior and exterior appearance

Served as security and helped law enforcement with un-wanted element.

Jan 1969 to Jan 1972 FAMILY BUYING SERVICE JOHNSON CITY TENN.

MARKETING MANAGER

Responsible for marketing buying sales memberships, developed the most successful marketing program in company history.

Top sales rep for three years running.

EDUCATION

ARCHBALD HS, GRATUATED 1962 GENERAL COURSE STUDY

CONTINUING EDUCATION IN:

ENERGY MANAGEMENT

SALES MOTOVATION

REALESTATE COMPLIANCE NATURAL GAS

COURSEWORK IN BUSINESS, MARKETING AND COMMUNICATIONS

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