*

P a g e

Arthur Khoyetsyan

*** ******** ***. ****, ******* ON M4P 1L5

Tel: 647-***-**** Email: acrzyv@r.postjobfree.com

Accomplished driven multilingual (English, Russian, Armenian) specialist with a breadth of experience in Digital & Social Media Marketing, Email Marketing, Communications and Public Relations. Expertise in planning, execution, and analysis of hands-on email marketing, CPA, PPC, Facebook advertising campaigns and communication programs that continually surpass expectations. Ensure efficacy of online marketing projects (e.g. keyword research, SEO, SEM) that drive profitability/growth and positively impact non-for- profit organizations and small-sized businesses.

Areas of expertise include:

§ Branding/Communications § Ad copy Writing/Editing § Website Maintenance (CMS)

§ Wordpress/Blogging § Media/Public Relations § Advanced Social Media

§ Web/Print Content Development § Presentation Development § E-commerce Coaching

§ Market/Keyword Research § Sourcing products/private label § Email/Affiliate Marketing

§ Sourced and custom-manufactured a product from overseas and selling it under privately owned brand on Amazon.com.

§ Designed and implemented successful marketing and communications plans, including the development of written communication and promotional materials, press releases.

§ Designed and executed profitable email marketing campaigns, Facebook, Youtube and Google ad campaigns with the highest CTR of 1,5%.

§ Managed and coordinated communications budget ($250,000 in total) components for different conservation projects, made estimations, appraisals, and forecasts for the next year annual budget.

§ Participated in different project initiatives (KfW, HSBC, Marriott, France Telecom, Norway MFA) and being responsible for their communications component by providing input into the development and implementation of communication initiatives.

§ Fostered opportunities for media (media tours, contests, etc.), business and industry (tailored partnership) and public presentations regarding the role of WWF in conservation COMMUNICATIONS

&

DIGITAL

MEDIA

MARKETING

CAREER

HIGHLIGHTS DIGITAL MARKETING / SOCIAL MEDIA SPECIALIST, (Independent Contractor) 2013 – to date

§ Create, plan and execute online advertising PPC campaigns (Facebook, Youtube, Google Ad words) for promoting a brand/product/service

§ Develop action plans for clients to help them reach their digital marketing and communications goals within their budgetary constraints

§ Establish and develop brand and increase its visibility in social media through daily management of different social media platforms (e.g. Facebook, Youtube, Twitter, Pinterest, Google+, LinkedIn)

§ Build, develop and drive paid and organic traffic to Amazon listing pages with a goal to increase product sales and get better BSR rankings in the marketplace top category

§ Create, design, review unique landing/optin pages; do A/B splitting, course-correcting as appropriate, analysis and optimization for constantly increasing conversion rates

§ Review specific online marketing initiatives, manage budgets and bids, measure progress against the marketing goals

§ Set up and manage advanced email / affiliate marketing campaigns using GetResponse autoresponder platform to promote digital products from different affiliate marketplaces and CPA offer networks (Clickbank, Offervault, MaxBounty, JVZoo, etc.)

§ Write ad copy, web content, blog posts, marketing collateral, and communications materials for a product and service 2

P a g e

ONLINE MARKETING SPECIALIST, Trouvus (Software Company) 2015 Apr-Jul

§ Create digital content (i.e. blog posts, videos, infographics, visuals, ad copies, slide decks, etc.)

§ Develop and maintain Social Media platforms (Facebook, SlideShare, Pinterest, Youtube, Google+, LinkedIn, etc.)

§ Coordinate with developers for corporate website upgrade and management

§ Contribute to creative brainstorming session for overall marketing strategy and its implementation

§ Generate qualified leads and prospective clients for sales department COMMUNICATIONS OFFICER, World Wildlife Fund (WWF) Armenia Yerevan, Armenia 2006 – 2012

§ Developed and implemented communication campaigns, programs and associated activities to position WWF in media

§ Managed media relations including: writing news releases, pitching stories, coordination of media interviews, preparing media briefing documents and measuring results of media efforts after each campaign

§ Managed crisis communication for serious issues and events that created external and internal communications requirements (e.g. especially during public hearings on hot environmental issues)

§ Developed and organized media stunts and campaigns to raise public awareness on hot environmental issues

§ Writing and copyediting marketing materials, press releases, promotional materials as well as print/web content development, website update and maintenance

§ Plan, support and coordinate annual recurring events (e.g. Earth Hour, World Animals’ Day, etc.)

§ Reviewed, edited, and wrote copy for brochures, leaflets, the Caucasus regional conservation newsletters, communications materials and web based materials

§ Managed and continually updated WWF-Armenia’s employee communications vehicles such as intranet and blog CAREER

HISTORY

RESEARCH ASSISTANT, Higher Education Quality Council of Ontario & University of Toronto 2013 - 2014 COMMUNICATIONS OFFICER, World Wildlife Fund (WWF) Armenia 2006 - 2012 EDUCATION COORDINATOR, Yerevan State Linguistic University 2004 - 2006 PROFESSIONAL

DEVELOPMENT

Amazing Selling Machine (Amazon business model course) – powered by Amazing Academy 2014 Social Secrets (Advanced Facebook Training) – powered by Amazing Academy 2014 Inbox Blueprint, Profit Academy Founding Member - email marketing advanced course 2014 Digital (Internet) Marketing (Platinum level) - Digital Experts Academy (DEA) 2013 Internet Marketing Channels - Business Support Center, Yerevan 2010 PR and the New Media - US Embassy in Armenia and Armenian Marketing Association (AMA) 2008 Effective Conflict Management - American University of Armenia 2008 Principles of Marketing Research - European Education and Research Center, Yerevan 2007 Strategic Public Relations (PR): Principles and Practice - American University of Armenia 2006 EDUCATION

Certificate, Digital Marketing Management, University of Toronto School of Continuing Studies 2015 ü SCS 2845 - Search Engine Marketing (completed)

ü SCS 2846 - Social Media Strategy (completed)

Google Adwords Certification In process

M.Ed., Higher Education, University of Toronto 2014 M.A., Communication Studies, Yerevan State Linguistic University (YSLU), Armenia 2003 IT/TECHNICAL SKILLS

Experienced with Windows and Mac Proficient in Word, Advanced Power Point, Excel, RefWorks, Outlook, WWW navigation, Wordpress (blogging platform), Advanced social media marketing skills (PPC ad campaigns), keyword research, SEM, Leadpages.net (landing pages creation), email marketing skills, GetResponse autoresponder management, Amazon listing page creation and maintenance.

Contact this candidate