JON RASMUSSEN

*** * ****** *.*., Mt. Vernon, IA *2314 319-***-**** acrz76@r.postjobfree.com

SUMMARY

I am passionate about analyzing industry, market, and customer challenges to define and deliver innovative technology solutions that dramatically improve performance, while adding revenue and profit to the customers’ bottom-line. Technology is not an end unto itself, it needs great, ergonomic, industrial design and great software to truly enhance the product experience, performance, and productivity. Setting the vision and leading a creative focused team (direct, cross-functional, and contract) to deliver these solutions is very rewarding. Selling, deploying, and making customers happy is the payoff. EXPERIENCE AND SKILLS SUMMARY

Skills

Market research and data analysis Voice of the Customer (VOC) Product requirements definition

Value proposition development Business case/ROI development Matrix team management

Strategic planning (5-year, annual) Technology research Product Roadmap development

Executive level selling Partner planning and positioning Battle card development

Large audience public speaking PowerPoint, Excel, Word, Outlook ERP - SAP and NetSuite R&D Management – 3 years (Product Management at the same time)

Created 4-tier product strategy Managed a $2M+ annual budget 10-15 annual projects

Launched 4 new tablets in 2014 6 new vendors (3 in Taiwan, 4 in China) Managed 4 engineers

Pending tablets: 2 - 2015, 1 - 2016 MS Windows 10 imaging and activation Custom Accessories Industry Marketing and Business Development – 6 years (represented 50% of Intermec’s revenue) Industries: Consumer Goods, Industrial Goods, Field Service Product Management – 17 years (average 2 launches per year; average budget $3M) Applications:

Pickup and Delivery Quality Inspect Warehouse Management

Field Service Sales and Merchandising Direct Store Delivery

Convenience Store POS Hardware Store POS Manager’s Work Station Solutions:

Windows Tablets Windows Handheld Computers 3D Cameras Portable Printers

Barcode Scanners (2D) Proprietary Handheld Computers Credit Card Readers Check Readers

Point-of-Sale Systems Tank Reader Interfaces Gas Pump Interfaces RFID Readers Technologies:

Processors Operating Systems Applications Displays Keyboards 3D Cameras

2D Imagers Laser Scanners Cameras WiFi Bluetooth LTE, 3G radios

Smartcard (EMV) Communications Mag Stripe Batteries Docking Mass Storage

NFC/HF/LF/UHF Radio Frequency Identification (RFID) Internet of Things (IOT) Fiber Optics Sales – 6 years (beat quota 5 of 6 years; $53M total revenue)

FedEx PepsiCo Frito-Lay Frito-Lay International

Dean Foods Lance Snack Foods IBC

Companies - MobileDemand (3 years), Norand/Welch Allyn/Intermec (27 years; Honeywell bought Handheld Products/Welch Allyn and then Intermec/Norand), PAR Technology (2 years) Jon R a s m u s s e n P a g e 2

EDUCATION AND PATENTS

B.S. in Computer Science, University of Iowa

Patent 5349497 - Detachable handle structure for terminals Patent 5679943 - Hand-held terminal with display screens, interactive screens, magnetic credit card readers, scanners, printers and handlers

Patent 7190835 - Code Reader Performing coded image decoding using non-dedicated decode processor 2 pending relating to 3D camera applications and docking. EXPERIENCE

1/13-8/15 Senior Director R&D and Product Management, MobileDemand L.C.

Drove all research and development activities (vendors, contractors, and internal resources) to deliver on the multi- tiered, rugged tablet product line strategy. $2M+ annual budget.

Launched the 4 new tablets and accessories with pricing, presentations, data sheets, and web content. Generating 50% of the company’s revenue.

Terminated one project, and added 6 vendors helping to re-invent the company.

Identified multiple new technologies working with Microsoft and Intel (software and hardware) to deliver sustainable competitive advantage and applied for patents. 9/12-1/13 Senior Director Product Management, MobileDemand L.C.

Analyzed the B2B tablet computer market to identify trends and created a strategy to develop 4-tiers of products to address the new market direction for the company to survive, grow, and compete with Panasonic.

Defined the product requirements and researched vendors to develop solutions for the 3 new tiers.

Prepared pricing, launch materials, and videos to introduce the product to sales, VARs, and customers. Developed industry focused presentations for more targeted selling. 6/11-9/12 Marketing Director, Intermec Technologies Corporation (ITC) – Computers Product Marketing

Special assignment to research, define, and identify customers for a new technology that would provide a major impact (add 10% to the bottom line) to the Less-Than-Truckload (LTL) industry.

This was a totally new technology and we were seeking key leaders in the industry to partner with us on the development and to speed industry adoption.

Identified additional 3rd party service offering and relationship to accelerate deployment. 4/09 – 6/11 Marketing Director, ITC – Computers Product Marketing

Special assignment to research, define, develop, and launch a series of low cost, rugged, handheld computers.

New product category for Intermec and targeted market segments Intermec has not been able to penetrate.

Pre-emptive announcement to head off competition

Successful launch included on-line training and testing 10/08 – 4/09 Marketing Director, ITC – Printer Product Marketing

Special assignment to take an engineering project for a new lineup of portable thermal printers (3 sizes; receipts and labels), define the necessary competitive advantages (fastest time to first print and to complete) and drive them through development and launch with the full complement of launch materials. 1/05 – 10/08 Industry Marketing Director, ITC – Strategic Vertical Marketing

Focused on both Consumer Goods and Industrial Goods Industries (almost 50% of Intermec’s revenues).

Responsible for industry strategy, GAP analysis, solution set development and direction, “go-to-market” strategies for new solutions.

Demand generation via executive conference presentations, industry analyst relations, major account presentations on market trends solution sets, including RFID (Radio Frequency Identification), and sales training. Jon R a s m u s s e n P a g e 3

1/03 – 1/05 Sr. Business Development Manager, ITC – North American Sales

Consumer Goods Industry focus (over 30% of Intermec’s revenues).

Responsible for on-going market GAP analysis, “go-to-market” strategy, trade show strategy, product and partner positioning, major account presentations on the CG market trends and Intermec’s solution set, including RFID. 1/97 – 12/02 Sr. Sales Project Manager, ITC – Norand Mobile Systems Division

Technical, executive level selling for custom system/product requirements definition, custom product development management, and custom billings for major customers ($53M total revenue; FedEx, PepsiCo, Frito-Lay, Frito-Lay International, Dean Foods, Lance Snack Foods, IBC). 4/91 – 12/96 Sr. Marketing Product Manager, Norand Corporation

Created market requirements, competitive analysis, product plans, pricing, presentations, and product launch development for pen-based hand held computers, keyboard based hand held computers, integrated and tethered scanning, docking, and network communications.

3/90 – 3/91 Retail Markets Manager, Welch Allyn – Data Collection Division

Market requirements, product plans, pricing, presentations, and product launch development for laser scanners, CCD scanners, wedges, magnetic stripe readers, and check readers. Developed first marketing group at Welch Allyn, along with the Industrial Markets Manager. Additional responsibilities included managing the Retail Products Help Desk personnel.

7/88 – 2/90 Product Manager, PAR Microsystems Corporation – Point of Sale Division

Market requirements, product plans, pricing, presentations, and product launch development for A-Line POS systems and hand held terminals; Convenience Store Industry. Additional responsibilities included 5 year plan development and corporate project prioritization & management for all projects over $1M. 1/83 – 6/88 Marketing Product Manager, Systems/Project Analyst, Senior Systems Analyst, R&D Software Engineer, Norand Corporation – Point of Sale Division

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