Eric Yuste

+**.*.**.**.**.**

acrz20@r.postjobfree.com

** *** ******

***** *******-****** (France)

AREAS OF EXPERTISE

Business Development / Hunting and Farming Sales

> Prospection, needs analysis, negotiation, sales and customer retention

> Creating sales plans and lead generation programs to acquire new customers

> Driving maximum value, success and technology adoption within customer base

> Developing trusted advisor relationships with executives and cross-organizational teams

> Marketing repositioning of commercial offers and optimization of sales support tools Project and Account Management / Performance-driven culture

> Leading complex customer’s project implementation (email, mobile, viral, real time marketing, marketing automation)

> Website deployment : creation, design, optimization, content recommendation, e-commerce integration

> Construction of online media plans (affiliation, display, seo / sem) and marketing plan execution

> Marketing databases management : creation, segmentation, enhancement, updating

> Management of marketing, technical and telemarketing teams PROFESSIONAL EXPERIENCE

Since

2013

Smart Focus - SaaS Digital Marketing provider : email, social media, push, beacon, big data, real time marketing Key Account Sales Manager - Business development of a 30 strategic accounts portfolio

> Consulting, sales, e-marketing / e-commerce projects management, customer satisfaction, churn control

> Turnover 2014 : 1.6 million € (up/cross-sell + contracts renewals) - Target = 105% / 2013 Target = 140%

> + 50 projects launched / year : BNP Paribas, Brother, Infopro Digital, Les Echos, Point P, Raja, Vinci... 2012-

2011

Emailvision / Smart Focus - SaaS Email Marketing provider Account Sales Manager - Commercial development of a 60 accounts portfolio (major and medium accounts)

> Consulting, sales, e-marketing / e-commerce projects management, customer satisfaction

> Turnover 2012 : 570 000€ (cross-sell) - Target = 95%

> + 100 projects launched / year : Auto Escape, Botanic, Cetelem, Metlife, Nouvel Obs, Skyrock, Studialis... 2011-

2010

C.Directe / Perfectaux - Web Marketing Agency : emailing, affiliation, website, video Sales Manager - Client prospecting via banking, insurance, property and retirees markets

> Obtaining and retention of 50 key accounts

> Annual Turnover : 500 000€ - Target = 90%

> + 60 campaigns launched : Audika, Crédit Foncier, Groupe Pichet, Kaufman & Broad, Nexity, Swiss Life... 2010-

2005

Comm’Back - Direct Marketing Agency for IT Market : database, telemarketing Marketing and Commercial Manager - Creation of action plans to increase sales

> Annual managed budget = 200 000€ / 1 500 leads generated per year representing 30% of turnover

> Increased internet traffic = + 65%

> 400 emailing campaigns launched : Bouygues, Canon, IBM, Microsoft, NEC, Oracle, Sap, Sun... EDUCATION

2005 Master of Science in Marketing and Advertising Ecole Supérieure de Gestion de Paris (ESG Paris)

2004 Bachelor of Science in Business Administration - Marketing Specialization Double degree : Université Panthéon-Sorbonne Paris and Universidad Complutense Madrid COMPUTER AND LANGUAGE SKILLS

> Office : Excel, Word, PowerPoint

> Web : Dreamweaver, Photoshop, Magento

> CRM : Salesforce, Sugar CRM

> English : fluent

> French : bilingual

> Spanish : bilingual

HOBBIES

> New technologies, History, Martial arts (Taijutsu - 3 years)…

> Traveling and discovering new cultures : Canada, Greece, Italy, Japan, Mexico, Spain, UK, USA... BUSINESS AND CUSTOMER LOYALTY DEVELOPMENT

10 years Sales and Marketing experience

on BtoB Digital Marketing

Consulting, Sales and Customer support

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