Garrick D. Thurmond Mobile: 773-***-****

acrz06@r.postjobfree.com linkedin.com/in/gthurmond

Marketing Account & Project Management

Smart, Assertive, Industrious, Enterprising, Pragmatic & Imaginative

Recognized for Identifying opportunities, Resolving Issues & Generating results.

Areas of Expertise

Program Development & Management

Digital Campaign Management

Account & Project Management

Data Analytics & Reporting

Key Accomplishments

united.com Ecommerce

Challenged to:

oCreate a process that would consolidate, centralize, streamline and track all campaigns submitted and published on united.com (Post-merger of United.com/Continental website)

Results:

oQuickly secured an understanding of the existing technology platforms that supported united.com

oI led the effort to identify and eliminate in-effective processes, and developed a new consolidated process to publish campaigns on the new united.com

oSuccessfully integrated the application and usage of the Google Analytics tool into the digital publishing process, by integrating functionality that systematically attached assigned tags to all campaigns.

Professional Experience

United Airlines, Inc. Chicago, IL

Digital Content & Campaign Manager united.com Digital Publishing 1/2012 – 6/2014

Consolidated multiple processes for publishing campaigns on united.com, into one centralized turn-key process; also delivered a systematic process to tag/track all campaigns (post-merger of United/Continental Airlines)

Planned, prioritized and managed all general, credit card, and geo-targeted digital/web campaigns published on united.com

Managed the process for updating content, and campaign rotation and exposure on united.com

Developed, generated and measured digital campaign performance reports, identified trends and insights, accessed the results against goals, and provided recommendations that optimized the campaign performance

Developed marketing plans, goals and objective

Utilized my analytic skills to evaluate, recommend and optimize end-to-end customer experiences across multiple channels and customer touch points.

Identified, managed & resolved complex campaign performance issues, technology issues, Google Analytic tracking and reporting issues

Planned & managed the pre-test, validation and deployment of sensitive JP Morgan Chase, MileagePlus Credit card campaigns

Developed a processes that significantly reduced the time for adding/expiring digital campaigns on united.com from 5 days to 1 day, and updating digital content from 2 days to less than 4 hrs.

Managed the integration of 3rd party software additions and upgrades to enhance performance and functionality on united.com

Developed & implemented digital solutions that fulfilled business requirements and utilized existing technology

Garrick D. Thurmond Page 2

Professional Experience (cont’d)

United Airlines, Inc. Chicago, IL

Marketing Manager Marketing Communications 1/2010 – 7/2011

Developed & managed both traditional and digital marketing campaigns for the introduction of new products & services, and “Route launches” promoting flights into new markets.

Identified & integrated the use of three key marketing channel components, into the marketing strategy that reinforced consistent Ad branding during a customer’s journey: Phase I: Travel Planning (united.com/digital), Phase II: Airport Advertising (Gate/United Club), and Phase III: On-board Advertising (Entertainment, magazines, menus, cups/napkins, etc.)

Marketing Manager Media Sales/Advertising 1/2007 – 12/2009

Developed processes and created tools utilized to consolidate, streamline and manage the use and allocation of both internal and external media channels.

Developed new media revenue streams, and also identified and repurposed existing media channels, that Increased sales revenue by $750K annually

Account Manager/Project Manager Media Sales 2/2004 – 12/2006

Managed multi-channel marketing campaigns for clients such as Accenture, Starbucks, Wrigley & Hertz/Avis

Created media plans and rate cards for both individual and cooperative partners

Deepened client relationships through understanding brand insights and customer segmentation, all while looking for opportunities to support our sales efforts through up-sell/cross-sell

MyPoints.com, Inc. Schaumburg, IL

Sr. Account Executive Email Marketing/Campaign Management 1/2000 – 1/2004

Campaign Planning & management of email campaigns (acquisition & retention), web, banner ads, statement mailings, and partnership campaigns exceeding customer acquisition goals by 20%

Created e-mail contact marketing strategies that enhanced customer response rates and exceeded projected revenue goals

Managed the development, integration and launch of the MyPoints.com Loyalty portals on Partnership websites, which provided clients with access to approximately 22 million revenue generating MyPoints’ members

ARC Worldwide/Frankel & Co. Chicago, IL

Sr. Account Executive/Project Manager Marketing Services 1/1997 – 12/1999

Identified program requirements and strategically planned program marketing operations, developed goals, determined budgets, selected vendor resources, and defined anticipated results. Clients: Visa, HP, Amoco/BP, US Postal Service, Fleetwood Homes, General Motors, Ford Heavy Trucks & Target.

Selected/managed all vendor and marketing program components that included: Database Management, Data Collections, Orders/Receivables Processing, Reporting, Distribution, Fulfillment, Inbound/Outbound Telemarketing, CS/Help-Desk Support, POP Installations, & Site Audits

Account Executive Marketing Services 3/1994 – 12/1996

Education

Illinois State University Normal, IL B.S. Finance Business Administration

Illinois Institute of Technology Chicago, IL (12/2016) Certificate Data Analytics

Contact this candidate