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Digital Marketing

Location:
India
Salary:
500000
Posted:
October 05, 2015

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Resume:

Sayali Rajkumar Jaju (91-976*******) MBA (Marketing)

Personal Details:

Permanent Address: Jaju Niketan, Punjab Colony, Nasik Road, Nasik.

D.O.B.: 13-Aug-1992

Contact No: +91-976******* / 959-***-****

E-mail:- acryrq@r.postjobfree.com

Language Proficiency: English, Hindi, Marathi, Marwari, German.

Marital Status:Unmarried

Objectives

To pursue a challenging career with a company of repute in which my skill can be utilized to its maximum and where hard work will be appreciated, paving way for new business to my employer.

Area Of Interest:

Digital Marketing, Marketing Management, Advertising, Promotions, Branding, Events.

Educational Details:

Course

Institute

Board/

University

Year of

Passing

%

Class

MBA-2

K.K.Wagh Institute of Engineering & Research

Pune

2014-15

72%

Distinction

MBA-1

K.K.Wagh Institute of Engineering & Research

Pune

2013-14

68.5%

First

Graduation

Ashoka Centre for Business & Computer Studies

Pune

2012-13

62%

First

12th

J.D.C Bytco College, Nashik

Pune

2009-10

58%

Higher Second Class

10th

St. Philomena Convent High School

Pune

2007-08

84%

Distinction

Technical Skills:

Operating System: Windows, Linux

Language: C, C++, Java, PHP

Database: MS SQL Server, MySQL

Others: MS-Word, MS-Excel, MS-PowerPoint

Proficient in working with Internet

Project Details:

1) Title: Online learning License

Language: PHP

Brief Description: In this project a website is designed for applying for driving learner license.

Users can get their learning license online by creating their own username and password.

2) Title: Customer Awareness about Cloud Computing Technology

Timeline: 60 days

Brief Description: The internship was done in ESDS Software Solutions Pvt.Ltd Nasik.

In this project the awareness of Cloud Computing Technology was studied in the various sector.

Professional Experience:

Videocon Industries Ltd : 20th July 2015 till date

(Sansui & Kelvinator)

Designation : Management Trainee

Digital Marketing

Job Responsibilities:

Digital Marketing

• Responsible for communication to customers through various channels like SMS, Emailer & SEM with ongoing website Revamping & updating site time to time & SEO.

• Use of social media to build online audience for Sansui & Kelvinator

• Competition analysis and proposing new ideas to improve the buying or purchasing experience of customers more delightful

• Develop BTL communication, region specific events and promotions, leading to growth of consumer franchise and enhancement of brand equity at all customer touch points

• Manage all media initiatives including creative development to ensure sufficient exposure and reach to the right Target Audience. Media vehicles not limited to Print, TV, Radio, Digital etc.

Marketing Plan, Budget Utilization & Approval.

• Develop & execute marketing plan within budget to support business targets and objective

• Brand-wise & Product wise focus for keeping regular brand recalls to achieve Business Plan

• Adherence of Budget utilization within same month

• Adherence to PO generation before activity

• Coordination with branches all across for any BTL related activities

Retail Initiatives & Merchandise

• Design Catalogs & POPs,

• Get the design printed in the desired format

Event Management, Cross promotion & Tie –up

• Event Planning: Responsible to develop the budget and detailed plan in coordination with all the stakeholders to ensure successful execution

• Responsible to identify new venues and coordinates with all stakeholders and vendors to execute the promotional activity/event as per the plan and in a cost effective manner

• To develop tie up for Cross sales / Alliance / Joint Activation

• Responsible for Exhibitions / Activation / Sponsorship's / FTS

Marketing PPT & MIS

• Responsible for creation of marketing presentation

• Preparing monthly MIS

Vendor/Printer Coordination

• Manage BTL agencies, vendor & courier co-ordination on an on-going basis for smooth operations and value add to client

Management Skills

Good Communication skill, Leadership Quality, Time Management, Delegation, Willingness to learn new things, Disciplined and good etiquette, Positive thinker.

Co-Curricular Activities

Position held: Ascend Event

As Debate Co-coordinator

Attended Industrial visit to Mahindra & Mahindra, Nasik

Attended the Tech-Rel Soft Skill workshop

Attended the Tech-Defense Hack-track workshop

Participate in ADD-MAD show and painting competition in college

Participant of Dance and Rangoli competition

TechDefence IIT Bombay workshop

MS Advanced Excel Training workshop

Certificate Programming Course in C, C++

Certificate of Tech-Rel Soft skills Training

Certificate in Information Technology (MS-CIT)

Certificate of Internet Learning Program

Certificate of Elementary and Intermediate Grade Drawing Examinations

Strengths:

Flexibility and Adaptability to work in any environment

Willingness to accept any challenge

Good team player and positive attitude

Hobbies: Interacting with people, writing essay, listening music, drawing and painting.

Declaration: I do here by confirm that the information given in this resume is true to the best of my

Knowledge and belief.

Date: Yours Faithfully

Sayali R. Jaju

Place: Mumbai



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