VALERIE GIGI P. ASTUDILLO

**** ***** ******, ******* ** V5G3B2 ● 604-***-**** (Mobile) ● acryhh@r.postjobfree.com EXPERIENCED SALES & ACCOUNT MANAGEMENT PROFESSIONAL Results-driven marketing, sales and account management professional with experience in competitive sales environments and dynamic corporate cultures. Demonstrated leadership skills and hands-on supervisory experience. Consistently met and exceeded sales targets through disciplined sales strategy execution. Specialize in developing deep client relationships as well as broad customer networks to achieve aggressive business development goals. Proficient in account management, event planning, development of promotional and incentive sales programs, advertising materials, and sales training. PROFESSIONAL ACHIEVEMENTS

PHILIPPINES-CANADA TRADE COUNCIL (Vancouver-based organization promoting business relations between Canada and the Philippines.), Board Member (June 2012 to present)

• Chair of the Events Committee and member of the Membership Committee. INTERNATIONAL REMITTANCE CANADA LTD. (Money remittance service primarily servicing overseas Filipinos and operating in 26 countries worldwide) Provincial Head, British Columbia (July 2014 - May 2015) Responsible for marketing and operations across BC, generating $2M of gross income on $23 million in remittances annually:

• Increased monthly transaction volume by 26% (from 3,800 to 4,800) in 5 months.

• Acquired 6 new agents/remittance locations across the province in high traffic areas despite stringent company agent requirements (e.g. bonds, exclusivity).

• Improved customer-facing operations by training staff in customer relations.

• Organized events and tie-ups in partnership with cooperatives, businesses and multiethnic organizations to generate awareness and promote the company’s services: o Seminars for migrant workers, including caregivers o Co-marketing agreement with Philippine restaurant chain in Vancouver.

• Revived arrangement with the Philippine consulate to serve as a channel for government remittances

(social security, health insurance, subsidized housing and savings programs) – served as key differentiator from competition.

• Worked with the Philippine Labour attaché to conduct seminars for new immigrants while increasing awareness of remittance services.

• Supervised 12 staff in 4 company-owned retail locations and provided support to 12 independent outlets across the province.

• Developed and implemented promotions to acquire and retain customers: free remittance for new customers, discounts for existing customers, customer raffles.

• Assured constant 7-day operations by ably managing work schedules and commitments of staff. TIMES TELECOM, INC. (Long-distance/telephony service provider & largest ethnic wireless retailer in Canada) Senior Manager & Head of Market Development for Long Distance Services (May 2010 – June 2014) Responsible for marketing and sales in Canada and the U.S.A. for VOIP (internet phone) and long distance services (phone cards) targeting the primary Asian markets: Chinese, Filipinos, East Indians and Vietnamese. Marketed TFC (the Filipino cable channel) to the domestic Philippine subscriber market across Canada.

• Initiated, planned and executed programs to develop the market and attract new customers: o “Refer a Friend” promotion that generated approximately 3,000 new subscribers. o Long distance plans for new customer acquisition campaigns that provided more cost- effective long distance solutions via print/television advertising, social media marketing and telemarketing.

o Dealer/agent program that recruited 15 new dealers representing Toronto, Vancouver, Winnipeg, Calgary, Saskatoon and Prince Albert.

o Tie-up with T&T supermarket that expanded distribution and enabled the company to generate greater awareness of products.

• Provided marketing and sales support to the U.S. sales office in Los Angeles.

• Initiated, planned and executed cost-effective programs to increase existing usage base: o Consistently successful quarterly “Win Back Campaign” in the U.S. and Canada to increase utilization by inactive subscribers via aggressive e-mail blasts and telemarketing: expanded active customer base and decreased churn rate, offsetting declines in long distance usage. o “My Rewards” customer benefit program for active subscribers aimed to develop customer loyalty and increase utilization.

• Developed leads and marketing spiels for TFC telemarketers to aggressively increase the cable channel’s market share: Times Telecom became the 4th largest TFC dealer in Canada.

• Planned and managed pricing structure that optimized margins and addressed lower voice calling volumes despite downward pricing pressures in the industry.

• Improved customer information system by developing control processes and cleaning up the agent database - produced more informative customer reporting and sales tracking.

• Developed all long distance media and advertising content for marketing campaigns: print and website; assured effective advertising placements in target market newspapers.

• Organized and provided marketing support to company-sponsored events, like concerts, holiday celebrations, and professional conferences.

• Continuously developed business network to cultivate key market relationships and prospects for market development opportunities:

o Active supporter of the ASEAN (Association of Southeast Asian Nations) Trade Council; o Active support to the Multicultural Helping House Society; o Actively supported the Philippine Canadian Inquirer, a widely distributed Filipino publication in Canada: acquired advertisers and distributors for Toronto, Calgary and Winnipeg; o Executive Committee member for the 114th Philippine Independence Day celebrations, in cooperation with the Philippine consulate ( 2011-2013) PHILIPPINE LONG DISTANCE TELEPHONE (Largest telecommunications company in the Philippines) Consultant (July 2008-March 2009)

Assistant Vice President (July 2003 - June 2008 )

Managed both the National Retail Sales Channel and Key Accounts for prepaid cards and the Greater Manila voice and data residential business, totaling $500M in revenues.

• Developed and nurtured national key accounts relationships

• Developed national trade distribution strategy for PLDT cards

• Re-organized, standardized, negotiated and implemented new national retail sales operation that contributed 80% of voice and data incremental subscribers.

• Introduced massive agent/dealer acquisition program to increase the 3rd party sales force, resulting in a 20% increase in prepaid card sales of $23M.

• Consistently met yearly sales increase targets of 15% for prepaid cards and 10% postpaid voice and data business.

• Developed training and incentive programs to equip and motivate agents, dealers and key account managers.

• Organized nationwide sales conferences, team building activities and business review sessions. Division Head/Senior Manager (May 2000 – June 2003) Head of Wholesale/Dealer Division: responsible for all PLDT pre-paid cards sales nationwide.

• Built and developed a new sales team generating $25M in revenues.

• Managed forecasting, inventory and distribution, merchandising, credit lines and commission programs of accredited dealer outlets and 151 PLDT business offices nationwide.

• Expanded nationwide dealer network through aggressive business building programs.

• Consistently met sales targets, averaging 22% year-on-year growth. SMART COMMUNICATIONS, INC (Telco with the largest wireless subscriber base in the Philippines) Assistant Sales Manager (January 1997 – December 1999) Responsible for sales of major dealers, which sold to 50% of the company’s cellular phone subscriber base and 60% of sales of the company’s first prepaid product.

• Recruited away and successfully developed the top 3 major dealers of competitors nationwide.

• Effectively managed distribution, merchandising, stock allocations and credit line facilities.

• As member of the project development team for the new phone kits business, developed the distribution processes and strategy.

• Minimized losses by developing the policy for defective & aging units, as well as for blacklisting fraudulent agents/dealers.

• Streamlined major dealer network: closed or re-classified the dealer status of non-performing accounts and worked with dealers to improve sales performance.

• Effectively managed dealer compliance to company policies and controlled churn rate.

• Sales Achievements:

1) Achieved an average of 124% of sales target for two full years 1997-1998. 2) Major player in sales team that propelled Smart to the No. 1 position in the country 3) Developed a dealer discount program, which generated $1M revenue over 3 months Dealer Coordinator (July 1994 - Dec 1996)

Recruited and developed new accounts, including competitors’ dealers, that significantly helped increase cellular phone market share. Provided training and sales management services to dealers and agents of major accounts in order to optimize the sales performance of the distribution network. Provided inputs to Finance in crafting terms of agreement with dealers. Negotiated with dealers and assured compliance to financial agreements with the company.

• Averaged 140% quota achievement and was No. 1 in sales activations from 1995 to 1996. JOHN CLEMENTS CONSULTANTS, INC.

Senior Sales Consultant (Sept. 1993 June 1994)

Solicited business for John Clements’ HR training programs. Made presentations to prospective client companies. Negotiated and closed training program contracts. Coordinated with Production Consultant to ensure that client expectations are met. Advised sales consultants and telemarketers on effective sales techniques. Consistent, early achiever of sales targets. ELI LILLY (PHILIPPINES), INC. (August 1989 to Dec. 1992) SCHERING PHILIPPINES INC. (July 1987 to July 1989) Pharmaceutical Sales Representative

Effectively promoted ethical products to doctors. Organized symposiums, scientific meetings and other group selling activities for target physicians. Developed territorial analyses and presented to management. Member, Product Management Advisory Team in 1992.

“12 in 10” awardee, 1990 ( achieved product’s annual quota in 10 months) Consistent First Placer in Detailing during District Workshops. Consistent sales quota achiever

1990 WORLD CONGRESS OF CARDIOLOGY

Supervisor, Registration Committee ( Feb 1990)

Overall responsible for registration procedures, congress materials and souvenirs, and reception/desk assistance desk for delegates. Trained and supervised 3 group leaders and 40 receptionists, ushers and usherettes.

EDUCATION

Bachelor of Science in Biochemistry (March 1987). University of Sto. Tomas in Manila. Top 10 academic ranking in Biochemistry class.

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