María Alejandra Fernández Gerdel, B. A

Ft. Lauderdale, FL 33312 (Cell) 940 - 595-6681 acry59@r.postjobfree.com

https://www.linkedin.com/pub/maria-alejandra-fernandez-gerdel/64/6aa/1b

Mass Media Communications

Accomplished professional with a strong academic foundation and experience on media production, as well as social media development and management.

KEY COMPETENCIES

Planning & Implementation Goal Oriented

Resourceful Proactive

Team Player Self Starter

BENCHMARKS / MILESTONES

How to use Social Network in company. Like Twitter, Facebook, Lind ink, and Instagram (Sept 2015)

Pre- Converged Broadcast Media Certificate. Department of Radio, TV, Film, University of North Texas, Denton, Texas (May, 2014)

Marketing Certificate. Leadership and Honors – The United Nations High Commissioner for Refugees UNHCR (Jan – May 2008)

PROFESSIONAL EXPERINCE

Dallas Standard, Dallas, Texas (May 2014 - Aug. 2014)

Sale Representative

Implemented all marketing strategies learned at the training program - Face to Face Sale.

Exceeded monthly sales goals by 110%

Managed product promotions, trade shows organization and kept inventory of all marketing collateral.

GEEKS Magazine, Caracas, Venezuela (Sept. 2008 – Dec. 2013)

Graphic Producer

Managed photographic designing.

Organized casting events for new talents.

Planed all logistics for the photographic events.

TELESUR International Channel Caracas, Venezuela (Feb 2010- Sept 2010)

Distribution Specialist

Researched international networks and cable companies’ business activities.

Coordinated Telesur International logistics for all media events done in different countries.

Managed all the marketing monitoring of social networks and broadcasting marketing news.

María Alejandra, BA – Page 2

LA TELE- TV CHANNEL Caracas, Venezuela (Feb. 2009- Oct. 2009)

TV Production Assistant

Conducted the creative scripts for the magazine program.

Managed on live information, using APP news application.

Directed the process of editing micros.

EL NACIONAL (Newspaper) - Eme (Magazine) Caracas, Venezuela (Abril. 2007- Nov. 2008)

Assistant Graphic Producer, Internship

Hiring casting personal from model agencies.

Coordinated public activities permeation request process, and main petition to different shops to borrow apparel.

Chaired creative ideas with other departments to help the magazine weekly publisher.

Helped identification and select the best photographer for the magazine publisher project

RADIO GALAXIA (Web Radio) Caracas, Venezuela (Jan. 2004 - Oct. 2005)

Radio Web Production

In charged of the calendar planning of programs activities.

Monitored online audience's comments (200 users approximately) on program.

Supervised other programs producers.

EARLIER CAREER

Student Marketing Assistant (Feb 2011- Nov 2011)

Conducted online research to identify potential future foreign students on IELI Institute, resulting in 33% ingress student enrollment.

Drafted all calendar activities for a social network publication.

Maintained the social network active by answering e-mails from people requesting information about the program.

Created and maintained the database researching gathered information.

Monitored traffic in the Social Network and reported the activities in the calendar.

LANGUAGES

Fluent Spanish

EDUCATION

Bachelors of Arts (B.A.), Mass Media Communications and Minor in Production. Santa Maria University, Caracas, Venezuela. December 2008.

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