Mara Pagan Henderson, MPS

acry4t@r.postjobfree.com 904-***-**** (M) 727-***-**** (H)

RELEVANT SKILLS

•Data Driven Marketing

•Project Coordination

•Team Leadership

•Interdepartmental Liaison

•Ad hoc Reporting

•Creative Strategy

•Market Data Analysis

•Brand Expansion

•Customer Relations

•Vendor Management

•Database Integrity

•Budget Management

•Partner Collaboration

•Social Media

•Staff Training

•Certified with Microsoft Products

•Self-Starter

EDUCATION

The George Washington University Washington, DC Masters of Professional Studies in Strategic Public Relations Spring 2014

Meredith College Raleigh, NC

Bachelors of Science in Fashion Merchandising Spring 2007

EXPERIENCE

The American Institute of Balance Largo, FL

Business Development & Marketing Manager February 2015 – Present

•Strategized business development with senior management, executing multi-platform social media and email campaigns, increasing brand awareness and interest in education and clinic products resulting in an 85% increase in online visibility.

•Implemented four distinct, integrated cross-marketing campaigns utilizing intensive data mining with existing internal records and 4,000 independently generated leads, reporting back to senior management with a 1200% brand awareness increase from social media.

•Developed strategic outreach program for AIB Center of Excellences in collaboration with senior management, resulting in a $500,000 contract in Rhode Island.

•Coordinated development and implementation of AIB's first CRM system, including project management and support ticket requests, improving internal communications and guaranteeing ROI.

•Cultivated multiple independent business deals for senior management, analyzing market trends and financial viability for B2B brand expansion.

•Collaborated with national and local media to craft focused marketing program content on unique health information for consumers, increasing brand awareness in the community.

Society for Neuroscience Washington, DC

Scientific Meeting Planner & Registration Marketing Coordinator June 2011 – February 2015

•Coordinated and implemented marketing communications strategies for meeting services department on exhibits, registration, and scientific programs.

•Performed demographic quantitative data analysis to determine effectiveness of marketing initiatives

•Managed, maintained, and copy-edited online information sources for domestic and international membership related to the promotion of the annual meeting.

•Developed and maintained “search marketing” campaign, incorporating SEO initiatives to best advertise offerings

•Drafted and managed exhibit documentation for annual and quarterly reports to governing committees.

•Planned, facilitated, and managed department forecast with $5 million in budget allocations, reflecting key performance indicators (KPIs) by senior management in Prophix.

•Developed, maintained, and utilized various databases including CDS Xpress, Oasis, and Personify in order to present new, robust data reports to senior management on the organization-wide business intelligence project.

•Drafted and facilitated procurement contracts and terms for selected vendors, ensuring negotiated delivery terms and tight budget constraints were met according to various timelines.

•Proposed innovative business solutions within budget to increase member use of new or under-utilized Society programs resulting in integrating social media into the registration site

•Promoted to this position in October 2013.

Scientific Programs Assistant

•Developed and maintained direct member digital marketing content generation through social media marketing program and campaign, “SfN: Interactive Neuro-Blogging.”

•Facilitated drafting and publication of organization and membership-wide print media.

•Coordinated organizational event planning, marketing, and execution of scientific content for annual conference attended by over 35,000 neuroscientists, 40% of which were international attendees.

•Developed and presented initiatives to senior management on streamlining procedures such as digitizing annual conference information archive and reinforcing existing protocol on event guidelines.

•Compiled and managed documentation for senior management, assisting in the recertification of organization’s continuing medical education (CME) learning program.

•Managed and maintained document production for official visa invitations to international membership.

Stein Mart Jacksonville, FL

Assistant Buyer, Boutique Division August 2008 – May 2009

•Responsible for production, planning, and logistics oversight to over 260 retail stores.

•Coordinated vendor relationships, developing and procuring product designs and materials, and negotiated contracts to ensure optimal return on investment.

•Collaborated with over 30 foreign sources to ensure timely delivery of products to spec, and clearance through U.S. customs - problem solving crises management when international customs quotas had already been met for the year.

•Supported and consulted with senior management on ad hoc reporting for sales, sell-through, receipts, net profits and other related financial metrics.

•Managed designer collection accounts with buyers to ensure seasonal product placement around country.

•Maintained effective store relationships, resolving in-store crisis issues and ensuring merchandise is appropriately presented.

•Consistently reviewed competition, product presentation and merchandise diversity with senior management, to ensure competitively priced product variety.

LEADERSHIP EXPERIENCE

•Directed over 75 employees throughout the Annual Meeting 2014

•Improved Personal “Klout Score” by Designing Messages to Prompt Corporate Retweets & Replies, Spring 2014

•American Advertising Federation Program Committee, Spring 2012

•Member, Kappa Omicron Nu Honor Society, Spring 2007

•Member, Nu Delta Alpha Honor Society, Fall 2006

•Treasurer, Campus Activity Board, Fall 2006-Spring 2007

•Member, Meredith Fashion Association, Fall 2005-Spring 2007

•Participant, Women in Leadership Development (W.I.L.D.), November 2006

•Choreographer and Participant, Cornhuskin’, a traditional Meredith College tradition, August-November 2006

•Participant, LeaderShape, May 2006

•Fundraising Chair and Member, Alpha Kappa Psi, a co-ed business fraternity, Fall 2003-2004

UNIQUE FACTS

Group Fitness Teaching June 2010-Present

•Master lever RYT500 yoga instructor, specializing in vinyasa, restorative and yin styles

•Cardio Dance, focused on igniting the fun in working out for my students by being the relatable teacher who helps people enjoy getting to the gym.

Visited or lived in a dozen international countries gaining a global perspective that helps generate unique perspectives.

To my prospective Hiring Manager,

For the past eleven years, I have been working around the country developing brands, facilitating client and vendor relationships, and leading teams from pipeline to project completion, as well as developing and implementing requisite learning and development programs for internal and external staff, both on and off-site. In the last five years, I have been able to expand my expertise to global markets, managing events, planning and logistics, staff training and other learning opportunities, in addition to social media and marketing campaigns that have attracted more than 30,000 attendees from around the globe. I have also directed and led a 75-member team, problem solving real-time operational and logistics issues arising from major marketing and event campaigns all across the country. Translating business development and strategy into creative learning solutions and practices for all staff, facilitating accurate real-time communications with complex leadership structures, and collaboratively developing and implementing innovative solutions from leveraging various analytic-metrics products for multiple team-oriented projects at a given time are just a few of my strengths, as well as having the experience and professional education needed to deliver an excellent client product on deadline, in an ever-evolving market. Simply stated, I believe I can bring an immediate return on investment to senior management with my extensive expertise, grounded in a deep understanding of collaborative, integrated marketing programming, event planning and operational logistics, as well as extensive professional experience in both managerial and individual responsibilities related to public relations, learning and training, and strategic business development. I am located out of Tampa, FL but willing to relocate given the opportunity. Please take a look at my resume and I look forward to discussing employment opportunities with you soon.

Best Regards,

Mara Pagan Henderson, MPS

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