Senior Strategic Executive Sales

acry0w@r.postjobfree.com

***** *** ** ******, ***

Foothill Ranch, CA 92610

802-***-****

Accomplished plan executioner with entrepreneurial spirit. Recognized for ability to grasp company vision, research markets to determine viability, contribute to overall strategy and positioning. Ability to execute game plan dealing with current market forces and budgetary guidelines. Major sales in the telecommunications, Web and Internet early successes with VC funded startups in hardware and software, top deals to multiple brand name franchises and Fortune 500 corporations. Worked on multiple projects interacting with strategic, financial, design, program management and project management professionals in three major market segments. 2BThree, LLC

Founding Partner August 2014-Present Incubator working on the following accellerations: IoT design of recovery implements for extreme athletes Ground Transportation optimization, an Uber for X design Hotel Concierge optimization, downsize, automation and revenue generation Public Intelligence Surveillance with Cloud and Big Data Architecture Survey automation at point of sale Intelligent Retailing Franchise Model for Events - Committed to building products that address real problems, not formulating ideas solely to generate revenue. Impact Marketing Spec.

Marcom Solutions Architect/Product Manager Feb '13 - Sep '14 Specialties: Marketing Resource Management application/integration workflows in the cloud. Strong background in MRM Fulfillment, Content creation and marketing collateral asset logistics. Designed and deployed a Distributed Footprint with automated-print- anywhere capabilities for all major digital press players including Xerox IGEN, Kodak Nexpress & HP Indigo. Expert knowledge of all printing and collateral production and logistics including promotional, wide format and apparel distribution and logistics. Strong aptitude in discovery and collections requirements at the CXO level during customer/client engagement and pre-sales. Strong knowledge of franchising players nationwide and how MRM systems should be designed to serve these business models. Liaison to programming/development architects, vendor logistics and technical translations for vendor integration and API solutions. Career

John Johnson

Consulting Contract to assist strategic building of franchise business on Long Island. Design of sales and marketing strategy, and strategic direction of recruitment firm for long-time friend leaving the corporate world.

SPC Marcom Studio

President & Solutions Architect 2009-2013 Assumed role of turning around a traditional printer of approximately 5 million in revenues. Was given carte blanche to reorganize manual process to that of an automated one with a world class platform and new technologies integrated into existing MIS software platform. After charting company's existing process, proceeded to vet every W2P software platform in the marketplace to find compatibility with staff and existing architecture. In the course of 5 months, finalized model, procured software, hired engineering staff and deployed a world class portal framework to serve global clients exceeding 10,000 locations. Managed vendor relations, integration design and architecture, implementation and outside programmers, major partner integrations with FEDEX, HP, PTI and EFI. Responsible for all client portal relations, engineering, accounting and vendor sourcing. Managed a team of two full time engineers and a full time business development VP all remotely. Responsible for all new revenue generated for new direction of company. From zero to in excess of

$500,000 annually with single global customer in less than 10 months from inception to new direction. Implemented automated system at all 3rd party providers to reduce cost and create efficiency by which pricing could be common across all markets. Current pricing reflects trade pricing but because of efficiencies, more profit is made and orders are received from any part of the client’s footprint. Responsible for all contracts, negotiations, presentations, RFP responses and budgets to manage portal hiring, training, management and project management of all client portals. Confidential 2008 2009 Market Consultants Inc

President 2004 ...2008 .. Established intelligent marketing on-demand print firm to service unique small businesses with a focus on variable data marketing. Due to lack of outsource providers in the space, researched, financed and implemented complete digital print facility with the deployment of the Nexpress 2100, Xerox Docutechs and digital bindery equipment. Moved this to an outsource model once market developed. After outsourcing the shop, negotiated major licensing franchise agreement with GM to service their dealerships with personalized print, promotional and apparel items via online store. Designed, implemented and executed the plan in less than 12 months on a shoe-string budget. Negotiated 5 contracts with GM to execute plan, trained reps across nation to call on dealership franchises and performed due diligence to procure 10 vendors in strategic areas across the country to fulfill all requests. Programmed site using ASP 3rd party provider enabling all orders to go directly to vendor and be drop-shipped in small quantities to franchise dealerships. All 600 products were customizable by dealerships online.

NEDD

VP Business Development / Marketing /Regulatory 2000 - 2004 Recruited to work with this niche wireless firm by a former long time executive of New England Telephone to design and build alternative interoffice facilities between telephone locations known as “Dark Air”. Project involved co-authoring of 3 patents, filing for CLEC status in more than a dozen states, regulatory representation, venture capital fundraising, full business plan responsibility and research as well as financial modeling for plan validation. Program required the securing of spectrum and site visits to every tandem and Level major 3 Communications Verizon switching facility in NE. Carrier Collocation & Facilities, New England 1999 - 2000 Responsible for all sales to carriers seeking collocation and circuits from Boston to New York City. Level 3 is now the only surviving major nationwide carrier due to the meltdown of 2000-2001 which included Enron and WorldCom.

Strategic CLEC Accounts Manager 1998 - 1999 Was moved out of the ISP group into Competitive Local Exchange Group or (CLECs). Began relations, incorporated vendor partners and closed the largest sale on record in 1998 in the United States (125 million plus - Level 3 share - 12 million). Other vendors included INS, Cisco and New England Optical Networks. (NEON). Plan included collocation facilities and fiber optic networks reaching from Boston to New York to Washington DC. Eight months of negotiations, vendor relations and financial modeling. This was on the cusp of the ratification of the 1996 Telecommunications Reform Act in which previous agents of the RBOCs all attempted to build out their own facilities-based networks. This was the largest undertaking by any CLEC in the land and though they were forced into Chapter 11, they came out as the only surviving new CLEC in the NE area due to the integrity of their network. President’s Club and other honors. Account Manager ISPs - New England (originally with XCOM) 1997-1998 Hired to grow the first wholesale ISP network of the ISP explosion. Company discovered software switching as an alternative to Nortel or Lucent switches. After only about 6 months, firm was purchased by Level 3 Communications due to its wholesale network and the reciprocal comp interconnect agreement with Verizon (then Bell Atlantic).

(Sole reason Level 3 survived dot.com and 9/ 11). Level 3 made use of this agreement to fund a huge portion of its national fiber and switchless network from 1998 to 2002 when the interconnect was adjusted in court battles. Onward Communications

Clients included Concord Communications, Proimet (acquired by Lucent), Seagate Software, Netlink (acquired by Cabletron), Astea, Idealab (Intranetics - later sold to Webex), NEC, and other venture-backed startups. Firm built sites that had marketing matrices and measurement primarily for CMO and VP of Marketing intiatives. Strongest in new sales and strongest in net profit amongst peers. Firm also served Cahners, Digital Equipment and 3Com. Though projects were later managed by a project management team, first two years were managed by partners. Top producer 2 of 3 years. Hobbies

Golf, charity work, Photography (elite swimmers/action sports) References available upon request

Consulting Partner 1995 - 1997 Notable Sales Achievements:

Prospected, pitched and sold 200 million dollar CLEC network in 1998 representing Level 3, Cysco, INS, Stratacom and New England Optical Networks. Level 3 played lead role and provided half of the colocation facilities, and all the circuitry while Cicso and INS provided the equipment and integrations servies. Lucent later purchased INS.

Marcom Portal to General Motors - servicing 6 brands with exposure to 8,000 dealerships, designed to fulfill closest to the edge with multiple vendors and franchisees on both sides. 6 million first three years.

Conceived, sold, designed and deployed marcom portal to multiple top franchises including Coverall, DKI, Dartmouth University, Smith's Medical, Remax and Prudential national/international representation. Coverall is largest with 9,000 franchisees of which all sales and collateral is designed, proofed, produced and accounted for on this portal servicing each individual franchise 24/7. Portal has since survived 3 CEO changes and multiple changes of ownership with no disruption in revenues.