Paul Bogan

201-***-**** acrxr6@r.postjobfree.com www.paulbogan.com

CREATIVE COPYWRITER, EDITOR & STRATEGIST

Versatile copywriter, editor, and marketing strategy professional with extensive experience in designing and executing business, marketing, and communications strategy. Creator of written material that brings business objectives to life through strong brand storytelling. Strategist who drives traffic and results through expertise with SEO, social media, and customer contact management. Broad thinker who blends business sense, creativity, and a healthy dose of common sense to drive results through writing and marketing solutions for diverse clients. Skills

Copywriting and Content Marketing: Delivered SEO-friendly copy for web pages, blogs, product descriptions, press releases, landing pages and microsites using WordPress and other content management systems.

Email and Marketing Automation: Using MailChimp and Infusionsoft, created newsletters, sales copy, and email blasts.

e-Commerce: Working knowledge of InfusionSoft; wrote and optimized product copy for conversion and search optimization, as well as contributing product photos on an as-needed basis. Editing: Delivered editing and proofreading services for bloggers, grant writers, and corporate communications.

Presentations and Public Speaking: Wrote and delivered sales presentations, PowerPoint presentations, and public speeches; have also coached clients on public speaking. Social Media Marketing: Copy and campaigns for blogs, Facebook and Twitter. Miscellaneous: Microsoft Office, HTML, AP Style, Technical Writing, Research, Photography, GIMP, Photoshop Elements

Experience

2011-Present: Freelance Writing

Expert Market: Web page copy, company profiles, pieces on industry trends, and case studies. HiLine Coffee: Web page copy, product reviews, blog entries and news. Ironmartonline: Marketing strategy, site maintenance, page copy, product descriptions, copy and layout for landing pages and microsites, SEO, market research, blogging services, newsletters and email blasts, social media consultation

Bigfoot Construction/Matador Property Management: Complete site rewrites, plus consultation on SEO and UX issues

Paul Bogan

201-***-**** acrxr6@r.postjobfree.com www.paulbogan.com Private Clients/Ghostwriting: Provided bespoke blogging services, articles, explainers, copy editing, SEO, landing pages, press releases, directory listings, grant writing assistance, and social media consultation to clients in web design, SEO, real estate, education, and film. 2004-2010: Sales, Customer Service

Project Manager and Account Executive, Website Q, Hackensack, NJ: Managed a three-person design team and outsource programming teams. Advised clients on the building of their websites, determining the elements and tools that would maximize UX and search performance for their business. Wrote and edited web copy. Resolved customer complaints. As a result of thorough client support, significantly increased customer retention.

Enrollment Counselor, University of Phoenix, Jersey City, NJ: Helped students through degree selection, admissions and enrollment processes. Ensured smooth transition into the classroom. Worked as part of a Graduation Team with other counseling specialists to ensure student retention and success. Provided prospective students with an exceptional level of one-on-one customer service. 1989-2003: Retail Management

In a variety of retail settings, made improvements to store layout and store product mix by creating targeted sales points, receiving, merchandising, meeting and exceeding stores' sales goals, recruited, hired and trained new associates.

Education

Montclair State University Bachelor of Arts, English Literature University of Phoenix Course in Grant Writing and Program Design Portfolio

www.paulbogan.com/portfolio