Wendy Pooley

Experienced Marketing Professional

514-***-****

acrxgw@r.postjobfree.com

CONTACT DETAILS

RÉSUMÉ

PROFESSIONAL EXPERIENCE

**** - **** ******* ********* **********

DIABSOLUT INC., Pointe-Claire, Quebec

• Manage and maintain the corporate website (WordPress)

• Create and optimize targeted and custom landing pages

• Recommend, implement, analyze and optimize SEO activities

• Support lead generation initiatives via all digital channels

• Implement and execute segmented email campaigns

• Develop and manage social media networks and Blog

• Analyze and provide digital marketing metrics reports

• Stay current with marketing trends and best practices PROFESSIONAL SKILLS

TECHNICAL SKILLS

LANGUAGES

2012 - 2013 WEB DEVELOPMENT & MARKETING COORDINATOR WSI, Pointe-Claire, Quebec

• Develop content based on SEO mandates

• Create and edit copy for existing and new sites

• Update client and corporate website content

• Design and edit graphics

• Research and create blog content for client sites

• Update and maintain client social media profiles

• Develop and execute email blasts

• Ensure content translation (liaise with translator if necessary) 1994 - 2011 AIR CANADA - VARIOUS ROLES

Montreal, Quebec

Web Specialist

Marketing Communications Coordinator

Publishing Services Coordinator

Web Coordinator

Customer Sales and Service Agent

WEB SPECIALIST, PROJECT CONSULTANT

• Monitor site content and ensure it is accurate and current

• Act as Webmaster, managing every aspect of user accessibility

• Liaise with internal content providers to assure content accuracy

• Test and investigate user issues including browser compatibility

• Track and monitor the progress of usability issues

• Provide training and updates, as required, to users

• Promote awareness of Web through internal communications I am seeking a creative, dynamic work environment ideally in the field of com- munications and design for digital marketing. With a flair and appreciation for words, space, typography and colours, I respect the importance of intuitive design and keywords for e ective web communication and SEO marketing. I look forward to meeting and working with others with similar passions. ENGLISH

FRENCH

Adobe Suite: Photoshop,

Illustrator, InDesign,

Dreamweaver, Flash

HTML, CSS

JavaScript

PHP

CMS (WordPress)

CRM (Salesforce)

ESP (Constant Contact)

Marketing Automation:

Hubspot, Pardot

MS O ce Suite

Mac / PC

Google Analytics

Google Webmaster Tools

Web design

Content Management

Copywriting, Editing

Email Marketing

SEO

Social Media Marketing

Graphic design

Blog development

linkedin.com/in/wendypooley

2009 - 2011

1

WP

2015 FREELANCE CONSULTANT, MARKETING

• Website design / development, content and marketing strategy

• SEO strategy and implementation

• Provide editorial assistance for website copy

• Implement social media presence across multiple platforms Wendy Pooley

Experienced Marketing Professional

CONTACT DETAILS

RÉSUMÉ

PROFESSIONAL EXPERIENCE CONT.

2005 - 2007 PUBLISHING SERVICES COORDINATOR

• Provide editorial and writing support for publications, ensuring correct format detail, precision and context accuracy

• Identify content discrepancies from previous transmittals

• Communicate with internal customers to coordinate timely delivery of materials

• Liaise with linguistic services to ensure that all rules and regulations of both official languages are adhered to

• Draft simple translation of revised texts to facilitate revision REFERENCES

ENDORSEMENTS

2001 - 2005 WEB COORDINATOR

• Key Sales contact for identification of web issues and enhancements

• Participate in web testing to ensure functionality

• Act as voice of customer for web updates and issues 1994 - 2001 CUSTOMER SALES & SERVICE AGENT, Call Centre

• Respond to and communicate directly with customers’ inquiries

• Communicate issues between customer and management

• Be current with fares: rules, breakdowns, manual calculations EDUCATION

2013 JOHN ABBOTT COLLEGE

AEC, WEB TECHNOLOGY

2005 CONCORDIA UNIVERSITY

BA, ENGLISH LITERATURE

1993 JOHN ABBOTT COLLEGE

DEC, COMMERCE

I am dynamic and creative, a people-oriented person with a Certificate of Web Technology, a Bachelor of Arts Degree and over 15 years of experience, including publications, marketing communications and web. I possess strong, bilingual communication and interpersonal skills and thrive in fast-paced, professional environments.

Available on request

WP

514-***-****

acrxgw@r.postjobfree.com

linkedin.com/in/wendypooley

2

HIGHLIGHTS

• Ability to work well in a

team environment

• Capacity to exert sound

judgement

• Always respectful of

demanding deadlines

• Strong ability to solve

problems creatively

• Easily adaptive to change

Thank you for considering me!

In her role, Wendy was a key

member of our customer-focused

Inbound Marketing team and

was responsible for the design,

updates, pages, content and

development of the corporate

and blog web sites. Her knowl-

edge of Web 2.0, social networks,

blogs and content-based

marketing allowed her to

integrate engaging, dynamic

and social elements to improve

the visitors’ experience as well as

developing custom pages for

social media sites.

- Diabsolut

“

”

MARKETING COMMUNICATIONS COORDINATOR

• Support corporate priorities through the implementation of multimedia campaigns (web, print, direct marketing, television)

• Prepare copy as required

• Liaise with Marketing copywriters and graphic designers to ensure content is accurate to specifications

• Develop communication briefs ensuring clear objectives

• Manage relationships with internal customers and sign off on approvals

• Ongoing management of International communications budget

($9M), ensuring targets met

• Support requirements for international trade events ensuring collateral available in timely manner

2007 - 2009

Contact this candidate