SHELLY HORN

301-***-****

Rockville, MD ***** acrxfr@r.postjobfree.com

Event Director

Accomplished executive level professional with extensive event management, fundraising, and community relations experience in academic and non-profit institutions. Proven accomplishments in nurturing long-term relations with alumni and donors. Utilize innovative audience-centric approach in developing projects. Visionary leader who sees “big picture,” provides astute financial control, and flexible approach to situation at hand. Proficient in using social media to distribute content and promotional marketing.

Areas of Expertise

Event Management

Social Media

Executive Skills

Fundraising

Community Networking

Management

New Business Development

Budget Oversight

Donor Relations

Tactful Closer

Media Associations

Engagement Strategies

Key Skills Assessment

Event Management – Liaise and coordinate event activities with diverse teams across multiple disciplines and locations to develop and capitalize on fundraising opportunities. Plan, implement, and review all event project activities including site designation, vendor selection and oversight, menu and specialty items, print content plus oral and audio-visual presentations, music, branding, and collateral materials.

Community Relations – Develop cooperative and constructive relationships with community figures such as media, government leaders, and alumni and donors; proactively maintain those relationships.

Leadership – Coach and mentor employees, students and volunteers to maximize efforts toward common goals of achieving organizational objectives.

Creativity – Conceptualize, design, and implement new and innovative ideas in developing promotions and public events.

Professional Experience

METROPOLITAN REGIONAL INFORMATION SYSTEM, INC, rockville, MD 2015-Present

consultant, r.o.a.d. show

Work with Marketing and Communications Team to plan and promote seven regional Real Estate conferences within the MRIS footprint area – Maryland, Virginia, Washington, DC and Delaware – in June. Develop strategic plans for each event to coordinate with other MRIS events and educational opportunities. Manage site and catering vendors and all logistics; write blog posts, articles for the media, and print materials; plan staff schedules and show flow of the day.

AMERICAN UNIVERSITY WASHINGTON COLLEGE OF LAW, Washington, DC 2005 – 2014

Director of Alumni Relations

Developed, directed, and coordinated all aspects of event, marketing and public relations strategies for alumni relations department of nationally recognized law school. Seamlessly orchestrated meetings, conferences, dinners, gala and fundraising events with individual events budgets of up to $200,000 and up to 200 attendees. Created branding initiatives to build long-term brand equity, enhance awareness, and generate powerful value perception. Provided on-the-spot contingency plans during adverse conditions. Managed distribution of all marketing outreach activities including electronic and print materials, social media, e-newsletter, and annual alumni magazine. Liaison with and answered queries from community organizations, internal colleagues, and guests.

Continued . . .

AMERICAN UNIVERSITY WASHINGTON COLLEGE OF LAW . . . Continued

Continually increased event participation (up 25% in 2013/14).

Established and maintained social media platforms on Facebook. LinkedIn, Twitter, and Flicker with “likes” and alumni participation growing at 100%+ annually.

Planned and promoted annual Myers Society dinner, a black-tie dinner and dance for 200 major donors at distinguished locations such as US Supreme Court, National Archives, and Italian Embassy.

Organized regional receptions for up to 150 participants in many American cities including Boston, New York, Miami, Orlando, Chicago, Los Angeles, and San Francisco.

Participated in campaigns and meetings of board of directors to move activities within and between departments toward common goals.

Developed personal inventory of recyclable material to save global and department budget resources.

Planned groundbreaking event, program, specialty items, menu/catering, speeches, and more in under four weeks for new campus.

Created GANE (Group Alumni Networking Events) programming that matches current law school students with successful alumni to discuss specific aspects of law which has led to job placement for several students.

Created, wrote, edited, designed, and produced law alumni resource guide.

SHELLYHORNEVENTS LLC, Rockville, MD 2004 – 2005

President

Managed all aspects of proprietary public relations service with specialization in print material.

Envisioned and developed campaigns to create and maintain public awareness for clientele.

Provided full marketing consultation to new clients.

Established positive working relationships with clients while utilizing existing community connections to refer them to new opportunities.

Planned and implemented promotional events as consultant for previous employers.

Contributed pro bono assistance to local nonprofits with event and marketing material.

THE JEWISH FEDERATION OF GREATER WASHINGTON, Rockville, MD 1989 – 2004

Marketing and Communications Director

Planned and directed public relations and fundraising events for organization that cares for those in need and strengthens bonds both in the Washington area and around the world. Promoted through a range of increasingly responsible positions from Media Associate to Senior Media Associate, External Relations Manager, General Assembly Event Manager, Communications and Community Donors Director, and Marketing and Communications Director. Planned, scheduled, and called attention to numerous black-tie galas plus annual conferences, registrations, gala receptions, volunteer training, and guest speakers for DC events with numerous attendees and local volunteers.

Coordinated Israeli Prime Minister Yitzhak Rabin’s Washington, DC memorial service in 48 hours with attendance of 6,000+.

Developed and implemented host responsibilities for 6,000 attendee General Assembly. Recruited and trained 600 volunteers to staff eight events, welcome desk, and use of facilities.

Raised $2 million in one day at annual fundraising event by planning, promoting, and overseeing 1,000 volunteers for Super Sunday fundraising events.

Organized and implemented September 11 Washington area memorial service that included wide diversity of metro area dignitaries and politicians.

Arranged, in one week, worldwide Washington Mall Israel Rally with national partners for 200,000+ participants.

Education & Training

Certificate in Event Management, George Washington University, Washington, DC (in progress)

Bachelor of Science, Communications, University of Maryland, University College, Adelphi, MD (2005)

Awards & Distinctions

Certificate of Excellence in recognition of outstanding professionalism characterized by dedication, thoroughness, and standard of performance that inspires others.

Community Involvement

Musical Theatre Director

Winner 2014 Ruby Griffith Award for best musical (Seussical) that was mentioned in local press.

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