PATRICK J. ESPOSITO acrxc0@r.postjobfree.com

**** *. ******* ******, **** 1C Chicago, IL 60660 Cell: 708-732–8735 Home: 773–761–2478

Differentiated by:

Expertise in translating business needs into marketing strategies encompassing strategic planning, qualitative & quantitative research, interactive marketing, brand development, video producing/production media planning & buying, database /direct-marketing, public relations and sales promotion, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving goals and improving business performance.

RECENT MILESTONES

Led development of new 19-Minute Webinar series. Responsible for brand development, promotion and production of webinar videos. Incremental sales increase of over $400,000.00 during the first 12 months of the program from new and dormant customers that purchased after attending a webinar.

Accelerated leads through a series of creative trade show promotional programs acquiring 1,200 leads, a net average of 725 prospects per trade show.

CAREER NARRATIVE & HIGHLIGHTS

MISUMI USA, Schaumburg, IL; 2008 – 2014

A premier global provider of Configurable Mechanical Components, Tooling, and Electric products for the Factory Automation industry. Headquartered in Tokyo with operations in 11 countries. Worldwide sales of $1.4 Billion.

Manager Creative & Content, Assistant Marketing Manager, Marketing Manager

Scope of responsibilities includes budget administration/management, creating and directing all marketing functions for North American Factory Automation (Mechanical Parts) Division and cost-effective brand awareness strategies to improve revenues and market share. Charged with creating a public relations program, customer case studies, bylined articles for trade publications, and industry thought leadership programs. Development and execution of Digital Marketing programs that included: email, sponsored newsletters, social media, PPC, SEM, Remarketing and SEO enhancement programs.

Work with Multi-Disciplines - Product Development/Engineering, Sales, Business Development - to Develop Go To Market Strategies

Instituted robust Inside Sales telemarketing program complete with promotional incentives, webinars, white papers, and engineering product support. Achieved 25% prospect to customer conversion rate, a 3,160+ increase in new customers.

Produce email marketing program averaging 23.5% open rate and 10.6% click rate.

Responsible for improving company's organic search results. Creates and launches SEO web pages / campaigns, identify areas of improvement; manage PPC campaigns, in order to improve Misumi’s website rankings in major search engines. Monitor results and produce a monthly report detailing traffic and resulting sales.

Manage video content creation, production and posting to social media sites- Facebook and YouTube –that has led to a double-digit increase in search engine ranking for non-paid (organic) search results.

Fiscal year incremental sales increase directly linked 19 Minute webinar series of $400,000.00

MOLEX/WOODHEAD, Lincolnshire, IL; 2006 – 2008

Global leader in the development and distribution of interconnect products to the electronics OEM industry comprised of four distinct divisions: Commercial Products, Micro Products, Integrated Products, and Global Sales and Marketing. Fiscal year 2010 sales, $3 billion.

MARCOM Program Manager

Charged with directing and managing divisional public relations program consisting of press releases, thought leadership articles, and trade show publicity. Responsible for developing and executing distributor marcom program, advertising, webcast development, events, product introductions, application briefs, industry panel discussion program, podcasts/webcasts, collateral and sales promotions, and programs for $535 million division.

Within 16–months positioned Molex Electrical Product Group to global Electrical Distributor. Supported sales and marketing for customer’s Manufacturer’s Participation program in designated channels generating 35% increase in sales.

Developed Application Brief Program for Electrical Product and Automation Business Units.

Guided strategic input into and Execution for Global communication plans at all subsidiary locations.

FUNK LINKO, INC., Chicago Heights, IL; 2004 – 2005

Family owned business specializing in the fabrication of lighting and sign poles for the petrochemical, retail, aviation, restaurant, lodging industries, and municipalities in North America.

Vice President, Sales & Marketing

Directed full range of Sales and Marketing for sign poles to the gas station/convenience store market, and all tier 1 brand signage and billboards. Responsible for design and execution of website, e-mail marketing programs, trade show exhibits, and print collateral program. Acted as company representative in all mediation and binding arbitration, and assisted executive ownership in developing succession plan

Devised short and long–range pricing strategies supporting corporate revenue objectives, with direct responsibility for ROI and P/L.

Delivered double–digit savings while increasing available programs and growth as a result of successful restructuring of employee benefits and medical program.

SHEPARD MEDICAL PRODUCTS, Elk Grove Village, IL; 2003 – 2004

Privately owned company specializing in the development and distribution of high quality latex and synthetic medical examination and food service gloves, as well as the development and introduction of proprietary products. Products sold throughout US through Foodservice, Medical Supply and Retail.

Marketing Director

Created integrated full scope branding and communication plans for wellness strategies.

Developed and supervised execution of all brand campaigns, including all marketing mix components: advertising, white papers, public relations, merchandising, and literature.

LA–CO INDUSTRIES, INC., Elk Grove Village IL; 2000 – 2003

Largest seller of soldering flux and livestock marking products in the world. Markets and sells product through 6,000 distributors worldwide.

Marketing Manager, Web Solutions Manager

Managed marketing programs for the sale of plumbing and fire sprinkler products through manufacturers’ representatives.

Drove 140% response rate increase from re–design of end user newsletter, and established Territorial Market Program increasing sales 10% in untapped areas.

Innovated private label hand wipe program/promotion for distributors.

A.O. SMITH, CORPORATION, PARTS SERVICE DIVISION, Alsip, IL; 1999 – 2000

Multi-National world leader in the manufacturing of Water Heaters and Electrical Motors. The water heater Parts Service Division is responsible the sale of water heaters and repair parts in the US and Canada and is the national clearing center for all warranty claims.

Manager, Marketing and Sales Promotion

Within eight months, realized ROI on equipment purchase that enabled mass mailing capabilities.

Redesigned packaging driving down costs by 15%.

Earlier experience: Director, Sales & Marketing at Digital Interplay, Product and Merchandising at SK Hand Tool Corporation, Sales and Marketing Manager at Agribusiness Marketers, Inc., Product Manager, at Hydrosol, Inc.

EDUCATION

ROSARY COLLEGE, (now Dominican University), River Forest, IL

Bachelor’s Degree, Business Administration

Minor: Marketing Communications

MORTON COLLEGE, Cicero, IL

A.A.S., Marketing / A.A.S. Business

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