JEANMARIE TENUTO

CELL: 973-***-****. EMAIL: acrx1o@r.postjobfree.com. PROFILE: www.linkedin.com/in/jtenuto.

SUMMARY OF QUALIFICATIONS

Insightful, analytical and intuitive and responsive STRATEGIC HEALTHCARE MARKETING / TECHNOLOGY Executive with a proven record of success. Innovative and persistent problem solver who thrives on challenges, excels under pressure and gets the job done. Bright, energetic and resourceful team builder who possesses outstanding communication and excellent interpersonal skills. Firm but fair / empowering leader and coach, organized and thorough planner, and effective negotiator dealing easily across all levels of the organization. Accustomed to a fast pace and multiple projects, fulfills priorities, balances competing agendas while maximizing business relationships and profits.

Areas of Expertise

Strategic Planning including identification of key issues and drivers, determining strategic alternatives, growth strategies and business plan development, competitive and SWOT analysis, research project design, product positioning; recommendations and presentations, and short-, medium- and long-term strategic goals.

Marketing Management including goal setting, identify opportunities / marketing needs, maintain responsive relationships with sales team, lead gen programs and marketing automation (content strategy, SEO/SEM, social media, PR, event management, etc.), product development and other stakeholders, collaborating with market research and advertising, project supervision, employee hiring, development, training and coaching, brainstorming, identifying target audiences, determine deliverables and key messages, develop project plans in conjunction with creative and production staff, identify resources (outside vendors and request bids/proposals), budgeting, ensure branding standards, negotiating approvals from legal/compliance, new product launches, sales campaigns, and communicating progress /results.

Project Management from conception through final implementation including defining and aligning mission, goals/objectives, scope and benefits, budgeting, scheduling, talent evaluation, negotiation and resource procurement/management, team/consensus building & management, implementation, ad hoc issue resolution, documentation/tracking/ reporting and lessons learned. Trained in PMI, experience with SCRUM/SDLC, PMIS.

General Management including corporate image & positioning, forecasting & budgeting, P&L, accounting, turnarounds, acquisitions, due diligence, supervision of marketing, sales and finance, client relations, daily project supervision and task force management, HR, compensation planning, team building and facilitate the strategic planning and architect the process.

New Business Development including identifying opportunities, business and marketing plan development, product and systems development and risk/opportunity analysis, leading proposal team, pitching meetings, closing and contract negotiations, and ongoing customer campaign development.

BUSINESS EXPERIENCE

Executive Director, HEALTHCARE TECHNICAL SOLUTIONS, llc., Newark, NJ.

Responsible for program development meeting the ever changing trends in healthcare including: patient centric consumer healthcare with new concepts in digital health strategies and patient communication, messaging and prioritizing the process; Develop strategies focused on physicians, the general community, and its physician members; aligning strategies and concepts bringing into the fold new segments as healthcare unveils its progressive shifts. Bridging the gap between the chief marketing office, chief information technology office to align digital health strategies. Results: Launched education series Reputaion & Risk: Social Media & Corporate Reputation for HIMSS CEU credit.

Formulate and commercialize strategic business modeling (with Lean principles) for business clients, technical and service providers who serve medical organizations and those who communicate with patients, i.e. BIG Data, clinical intelligence, augmented reality, business analytics, life sciences, medical devices, mHealth, telemed and medical software (with technical teams in US, Ireland, India, Japan), who target hospitals, clinics, surgi-centers, physicians and IPAs/ACOs. Campaigns include in-depth analysis and branding, digital marketing campaigns using marketing automation techniques, etc. An IBM Business Partner, HTS delivers strategic digital marketing and I.T. solutions for the healthcare sector.

Support client companies with positioning, messaging and omnichannel strategic communications through “value” analytics. Using proper tools, execute strategies in the perfect time and place to the targeted people who are seeking the information. Result: Execute results-driven integrated campaigns to include SEO / SEM, copywriting techniques, video, PR, advertising, promotions, conferences.

Partnered with technology providers clinical data and predictive modeling for marketing to measure and report critical quality and cost metrics for patient trends. Medical organizations can then use this data to identify opportunities to close gaps in care and improve patient outcomes, meeting demands of value-based care requirements, and new healthcare payment models including Meaningful Use and pay-for-performance through ACOs. Result: practice clients realized ROI by meeting standards/data needs for PQRS and other regulations.

Epic go-live support for Dell/Catholic Health Partners (7000 emp.) Result: record breaking 4-week completion.

For Revenue Cycle Management Company, completely overhauled entire marketing structure for organization to compete nationally. Result: built new sales platform, branding, messaging, USP and competitive advantages in market place to deliver the new healthcare and medical reimbursement models for new business development.

To promote EHR national initiative for higher quality (and safer) care to patients; represented US Govt to empower MDs with guidance through the adoption process. Result: assisted PCPs to obtain $1.44mm stimulus funding through aggressive transitional agenda moving practices from analog through attestation while working with: ECW, NextGen, Greenway, Aprima, Athena, Allscripts, et al.

To position software solution as leader in meaningful data analytics in clinical quality, utilization and operational efficiency metrics for the endoscopic suite to support clinical and operational management, deliver real-time dashboards to evaluate equipment usage, operational and clinical data. Result: aligning with major institution research center to benchmark and deliver precise analytics.

For High Point Solutions, a $50mm technology Cisco Gold Partner, developed a feasibility study, strategic development, sales and marketing plan for new healthcare division. Result: launched channel marketing program.

Consult and support entrepreneurs (scientists, doctors and technologists, aligned with Technology and Licensing Transfer programs at NYC based Universities) to navigating complex areas of business launch to include SBIR, NIH, VC Funding, Acquisition and scalable solutions. Result: Continue to guide bioscience, pharma, biotech, health IT and therapeutic innovation company owners awarded grants, VC, strategic alignments.

VP/ Global Product Director, PENTAX MEDICAL, Montvale, NJ.

Successfully lead turn around management direction for endoscopic software platform (image/data capture, storage and search) overseeing team, product direction and development of plan for global launch while applying thorough knowledge of the systems development life cycle (SDLC), PMI, Agile and SCRUM project management techniques. Worked closely with QA for FDA guidelines.

To resurrect total solution, developed/executed plan by divesting business unit apart from medical device core, renaming division, aligned engineering, field service and sales while conducting a UX needs/satisfaction study to align product with key leaders at VA, DoD, Mayo Clinic, UC Irvine, Duke, John Hopkins and others. Architect for 5yr pro forma technical roadmap of 10X growth.

To redesign and develop new software system, worked closely guiding software engineering to adhere to new laws and maintain pace with changing healthcare industry to include HL7, security, user experience and interoperability.

To develop software solutions for int’l reach by offering an easy to load/easy to use system for APAC and EMEA clients. Result: expanded market value through scalable platform as technical and clinical demands evolve.

To position software solution as the leader for Gov’t endoscopic clinics, awarded DIACAP certification. Result: through a concentrated sales effort, revenue growth realized via VAs and DoDs.

Director/Group Manager, PMO, BARNABAS HEALTH, West Orange, NJ.

Provided PMO leadership for 12 PMs inside matrix of 250 I.T. pros to coordinate the Cerner implementation and 300 other newly centralized IT projects. Developed process for capturing, executing projects for business value and efficiently manage inbound requests and financial transparency. Result: directed over 300 I.T. projects, united 62 units, 7 hospitals, 4,600 doctors, 18,000 emp. serving 1.5mm patients while increasing I.T. project capacity by 25%.

To update large med. institutions' business operations' applications, developed fully integrated, migration of data and upgrade to PeopleSoft® 9.1 to include extensive testing, verification and validation. Result: achieved consistent HR, payroll processes, SCM, inventory, A/R, A/P and consolidated database of workforce info for reporting/compliance.

Supervised PMO to align multi-hospital system’s clinical transformation goals with Cerner deployment. Result: installation for 2000+ patient rooms while maintaining $6mm budget for hardware upgrade, wireless and networking.

Vice President / Director, Communications & Education, (Information Technology), ST. VINCENT'S CATHOLIC MEDICAL CENTERS, New York, NY. (Siemens Managed Services).

Worked closely with newly formed PMO and responsible for change management, buy-in, education and training for the hospitals conversion to Cerner and McKesson E.H.I.S. for 7000 employees/12 sites. Matrix managed 25 professionals and reported to the hospital's CIO. Incorporated change management, e-learning and OD techniques.

To transition the hospital into a fully digital interoperable environment, recruited, hired staff and selected training vendors. Using data from IT, performed gap analysis and defined needs and objectives. Developed e-learning programs, live webinars and on line instruction. Result: 60 Dept. Administrators from 12 sites trained and Microsoft Certified; 25 selected Managers & Directors certified in MS Project and SharePoint; 6 units trained in electronic health records software programs. Implemented eClinical Works and Patient Keeper.

To communicate hospital's Strategic Alignment Roadmap, Six Sigma Lean techniques and the new strategic IT plan. Led all technical and marketing elements including preparing scripts. Worked with GE Consulting and Virtua HealthCare Systems developed deeper understanding of directives to lead path for hospital's corporate alignments. Result: message consistently repeated through live and on-line events, print and e-newsletters, Dept. Chair meetings and annual report; reached every employee with positioning/messaging 3 times.

Account Director, CENTAUR STRATEGIES, llc, Montclair, NJ.

Responsible for strategic growth through alliances and creative partnerships with agencies, service providers, information technology companies and others. New business planning and development, marketplace trends, statistics and competitive intelligence and choosing, prioritizing and implementing key growth initiatives. Develop and implement the organization's strategic plan, human resources program, and annual plans, goals, and objectives. Develops research and data collection to support business growth and development.

Produced the ASBDC Cyber Security Conferences 2015 including recruiting speakers from ADP, AIG, IBM, Symantec, and Homeland Security to offer solutions to the small business community to include: prepare, defend and create competitive advantage through cyber defenses. Result: generated impressions of 100,000 while attracting hundreds of businesses to these events.

For ASBDC, repositioned brand and strengthened position for national accreditation within the entrepreneurial communities with marketing automation techniques, Google Analytics and Google adwords, Hoot Suite, and print, aligning 12 centers based at: Rutgers, (Newark, New Brunswick, Camden), Ramapo, The College of NJ, New Jersey City State, Kean, William Paterson, Stockton, and 14 NJ Comm. Colleges. Result: using Malcolm Baldrige criteria, identified and commenced new business modelling executing brand new campaign: Small Business. Big Impact.

For NJIT new NJ Innovation Institute (NJII), supported goals through facilitating new Strategic Doing model under its Market Shift program targeting small-, medium-, and large organizations. Result: aligned SBE’s, WBE’s and MBE’s with major defense contractors, corporations with institutions initiatives.

For Grey Direct (now G2 Direct & Digital) in its nascent stage, assisted in growing business unit working with executive management team. Result: aligned appropriate talent to client projects that methodically grew the business through online / integrated marketing communications for JP Morgan Chase and others.

For Suburban Essex magazine, appointed interim COO, restructured the company including sales, marketing, operations, finance, etc. Retrained sales staff and conceived a structured compensation program. Added social media support element to driving on line traffic. Result: launched "Best of Essex" Readers’ Choice Awards, in its 7th year; achieved record-breaking recognition and growth in first year; drove 19,000 new e-users to sites in 3 months.

For Global Intellectual Property Law Symposium, develop and launched campaign for three city tour: Philadelphia Science Center, Montclair State University and Fordham Law School promoting IP Attorneys from China, Australia, Canada, Finland, France, Brazil and the World Intellectual Property Organization. Result: Reached thousands of people through social media techniques within tight budget and timeframe.

EDUCATION

Master of Business Administration, M.B.A., Marketing, MONTCLAIR STATE UNIVERSITY. Awarded 2 independent studies: Corporate Sustainability & Int'l Business Economics. Awarded NJ Biz 40 under 40 Outstanding Business Leaders.

Bachelor of Arts, B.A., Communications, UNIVERSITY OF BRIDGEPORT. Awarded American Advertising Federation Regional Champion over 500 schools. Project I - Leader: Kellogg's. Project II: DMA: Citi Points' Program.

PMP Certification (pending), PROJECT MANAGEMENT INSTITUTE, 2015.

StrategicDoing, facilitation training, PURDUE UNIVERSITY CENTER FOR REGIONAL DEVELOPMENT, 2015.

Malcolm Baldrige, Trained in strategic process, Baldrige Performance Excellence Program, 2015.

HubSpot Certification Marketing Automation, 2014.

Entrepreneurial Course Work, NEW JERSEY INSTITUTE of TECHNOLOGY, 2009.

MEMBER ORGANIZATIONS

Healthcare Planning & Marketing Society of New Jersey: HPMSNJ - Member 2015

Health Information Management Systems Society: HIMSS National/NJ/N/DE - Member since 2009

Project Management Institute – PMI – Member 2012

Healthcare Financial Management Association: HFMA - Member 2015

Contact this candidate