Joe McKesson

***** ****** ****** ****

San Antonio, TX 78249

210-***-****

acrwz2@r.postjobfree.com

EDUCATION

Bachelor of Music, Indiana University School of Music, 1998

EXPERIENCE

Digital Marketing and Media Consultant 2005 – Present

Opera Joe LTD, self-owned

I have acted as consultant to many top entertainment companies focusing on internet marketing and media education, technical support and training, infrastructure design, web design, surveys, graphic design, music encoding and video/photography production. My clients have been. Salon.com, Songza.com, WDAV Classical radio, WQXR Classical radio, KING FM, WGBH radio, American Music Channel, MTV, Rhapsody, AOL, CBS radio, IMG Artists, 21C Media, CAMI, Word Records, Schirmer Publishing, Jacobs School of Music, Bally’s Entertainment, the Gerson Lehrman Group, American Federation of Musicians and artist consultant.

DashRadio.com, Los Angeles, CA – November 2014 – Present

Vice President and Host of Opera and Classical Programming

Manage all aspects of classical music programming. Book guests, host, work with Classical labels and venues to promote local and national music events and debuts.

Manage marketing, social media, media creation and brand management. Procure content and attend music events and report and blog. Produce videos and live concerts for promotion and fundraising.

Grand Sierra Resort and Casino, Reno, NV – August 2013 – July 2014

Director of Digital Marketing

Maintained all digital marketing platforms for the entire resort. Managed social media, eNewsletters, primary marketing website. Developed marketing launch for Lex Nightclub and new digital media systems which incorporated 200 automated screens and Jumbotron. Created/produced media and graphic designs for promotions and marketing from entertainment to casino events. Performed all levels of SEO, analytics and internet demographic information.

Classical KING FM 98.1, Seattle, WA – August 2012 – May 2013

Director of Digital Media & Online Marketing

Established online marketing presence, develop new html 5 platforms for mobile, online, etc. Social media marketing and online marketing integration. Develop video, streaming, and online content. Increase digital footprint and support IT and train staff in software, networking, and online platforms. In charge of web design, graphics, and online music programming and licensing. Developed technology partners and produced content.

Warner Music Group, New York, NY – August 2009 – August 2012

Director of Global Data Management

Creating marketing standards and processes for all data and data teams. Ensure reconciliation of all assets to current standards and associations. Manage international staff and give guidance for content types and creation. I’m the primary business owner of central data system, standards, and workflow. Creating standards for tagging, keywords and all associated metadata based on marketing objectives for SEO and SEM.

BMI, - Nashville, TN – November 2007 – March 2009

Director of Operations

Managed all content acquisition, data warehousing, audio quality control, and metadata

standards/normalization for Global Music/Video Library for digital media auditing and consumer products. Managed staff of managers and their teams, 24 total. I created processes for work optimization and project management. Created content deals for unique digital initiative. Managed design for all content management and reference library tools; including reporting, client services and content partners. Tested published music against audio recognition technology on all genres and platforms.

MTV Networks, New York, NY - November 2004 – October 2007

Director of Music Marketing and Programming

I led production of video content, editorial content and interactive content for marketing the URGE Digital Music Store. I also budgeted and managed projects for MTV.com and URGE. Managed meetings with producers, ad sales and marketing teams to integrate television to web; including digital initiatives and content ideas. This included blogs, listings, videos and editorial content. Met with artists to strategize their “celebrity” content for the digital space. Worked with labels; third-party tech, and artists to schedule online promos, new content features and coordinated multi-platform marketing. Created a classical brand for URGE and introduced classical artists to MTV community.

Apple Computer, Inc., Cupertino, CA - April 2001 – July 2004

iTunes Music Content Producer - February 2004 - July 2004

I was responsible for marketing content for the iTunes Music Store; play lists, genre pages, and promotions. Designed the content management tools and site functions. I scheduled exclusives, features and promotions. Managed the publication of weekly refresh of music site and coordinated with labels for placement in the store for new album and single releases. Was a part of the creative team and created original music content. Music director for all genre pages, campaigns, playlists, and promotions.

iTunes Senior Producer - February 2002- January 2004

I was a senior producer for the iTunes Music Store at Apple Computer. I was on producing side of the design team and content technology group. I was also in charge of analyzing and categorizing all the data of the five major music labels and over 200 hundred indie labels for distribution through one source. I created a data technical support team and a categorization department for the classifying and posting of music for the entire store. I helped set the standard for the design of the asset management tool and I supported creation for design for the automated workflow. Created groundwork for ingestion of classical music trained staff to correct and process titles.

Digital Marketing Manager - April 2001 – January 2002

I created the digital asset management solution between multiple departments within Apple Computer. The system united digital assets and information in an exchange between PR, Marketing, Advertising vendors and Graphic Design. Created online catalog of all Apple marketing assets. Procured all photography and original art for Apple Graphic Design Studio. Managed content rights for Apple Computer retail and ad agencies. Stock media research, purchasing and content distribution. I was responsible for confidential and digital security, presentations and executive support.

SKILLS

Graphic Design – Adobe Creative Design, CC edition all software

Video Editing – Final Cut Pro, Avid, Premier

Audio Editing – Audition, Protools, Ableton Live

Search Engine Optimization – Google Analytics, Keywords, HTML tagging, Ads, Excel

Social Media – Facebook, Twitter, Youtube, Instagram, Vines, Pintrest

Editorial/Copy – Word, PDF, Power Point, Web, Keynote, Video

Web – HTML, Wordpress, Joomla, Expressions Engine, email promotion and PPC ads.

Music – Direct, coach, artist consultant, programming, producer and educator

AWARDS

2005- Winner MTV Employee Talent Show

2003-2004 Webby Award as a contributor to the iTunes Music Store.

1998 Indiana University Alumni Service Award – for Outstanding Contributions to the Performing Arts

1997 NEA Grant toward production of Contemporary Opera.

1994 Indiana University School of Music, Full Tuition Vocal Scholarship.

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