Richard Grandy **** Grandview Tr. Snellville, GA *0078

404-***-**** acrw8h@r.postjobfree.com

www.rgrandy.com

Marketing Director

Tech savvy, customer-centric marketing manager with 12+ years of experience building relationships and driving demand internationally. Excellent ability to develop messaging that differentiates products in the marketplace. Proven record of developing engaging collateral (traditional and digital) that increases lead flow and generates sales.

Proficient with Adobe Photoshop, InDesign, Illustrator, Dreamweaver, Frame Maker, SharePoint, Microsoft Office Suite, Microsoft Dynamics, CRM Systems, ZOHO, Leads 360, Salesforce, Nimble, Marketo,

Quote Roller, Web (CMS & HTML), Craft, Expression Engine, Analytics, AdWords, Social Media and Video.

Marketing Experience

Otogenetics Corp. – Norcross, GA

Director of Marketing, 10/2013–present

Launched updated website that included online quote request capability. Initiated branding, including new signage, product packaging, etc. Monitored and improved online reputation. Developed content/collateral for sales teams and distributors. Created sales quotes for customers, Negotiated and planned media placement for print and web.

Decreased bounce rate by 10% in first month through the reduction of redundant content and content-heavy web pages.

Saved over $2500.00 per month in Google AdWord campaigns by removing irrelevant data.

Increased web traffic through the addition of relevant keywords and content.

Generated 40+ additional leads per month by adding online forms to the website.

Improved conversion rate 2% by extending nurture process of all sales quotes.

Implemented CRM system to improve customer relationship management.

Decreased turnaround time of quotes through implementation of online quoting system with

e-signature capability.

Adjusted pricing to be more competitive by performing market research and cost analysis.

Reduced customer inquiries by automating email generation each time a milestone is met.

Attended trade shows and events to generate new leads and increase presence.

Implemented and managed Laboratory Information Management (LIMS) system to streamline projects and improve customer experience.

Reduced marketing expenses by further breaking down industry segments.

Interactive College of Technology - Chamblee, GA

Marketing Director, 4/2011–01/2013

Oversaw two million dollar annual marketing budget, negotiated and planned all media buys: (print, TV, radio and outdoor), launched new programs, tracked campaigns, developed all content/collateral and coordinated events, managed telemarketing and lead verification departments.

Increased advertising response by segmenting and tailoring advertising to key demographics.

Improved website traffic by 15% by updating website, including navigation, SEO, etc.

Created an online payment portal using a plug-in for Expression Engine.

Launched mini-site to be accessible to mobile users.

Boosted website leads by 25% by simplifying online form requirements.

Launched social media campaigns; developed Facebook, Twitter and YouTube campaigns.

Eliminated ineffective advertising and tracked campaigns by utilizing phone tracking services.

Implemented CRM system at all campuses to improve lead management and campaign tracking.

Collaborated with agencies to develop effective T.V., radio, outdoor and print campaigns.

Durham Geo Slope Indicator – Stone Mountain, GA

Marketing & Communications Specialist, 2/2007–4/2011

Collaborated with USA and international sales teams and distributors to develop messaging for multiple segments (military, government and private sector). Managed CRM system. Developed all collateral

(demo equipment, product/data sheets, catalogs, presentations, etc.). Assisted with the creation of RFP’s.

Achieved $4 million in sales through high-profile entry into marketplace with new product launch; determined appropriate strategies (including direct mail, e-marketing, attractive packaging, and new web site) through competitor analysis and capitalizing on key product points.

Saved over 3 hours a week in labor costs by launching a YouTube channel featuring a series of “how-to” videos that answered frequently asked questions.

Developed corporate websites; Oversaw web developers to make sure the site was easy to navigate and collaborated with product engineers to ensure product specifications were accurate.

Trimmed $8,000-9,000 annually in vendor costs from budget by restoring marketing services in-house, building marketing efficiencies, controlling costs, and slashing turnaround times.

Developed marketing and training material for datalogging software as well as cloud-hosted remote monitoring products.

Intergroup, Inc. / W5 Staffing Services – Nagoya, Japan

Communications Specialist & Technical Writer, 3/2003–11/2006

Provided technical and marketing collateral (print, web and video) for government agencies

and corporations, including Toyota, Nagoya Port Authority, and the Nagoya Governor’s office.

Edited rough translations of marketing materials to final draft; improved writing to clarify product messaging throughout brochures, flyers, and other promotional literature.

Monitored client marketing collateral to check for consistent usage of English in all materials; caught errors and modified writing as needed.

Assisted with merger of major Japanese pharmaceutical company by developing and teaching courses on American culture.

Retained by both Mitsubishi and Toyota Motors to develop internal communications literature.

AirSept, Inc. – Marietta, GA

Marketing Coordinator, 1/2002–1/2003

Generated print advertising, logos, packaging designs, and press releases. Orchestrated handling and fulfillment of media inquiries, acting as public relations manager. Assisted in QS-9000 compliance.

Crafted marketing collateral for dealer networks to boost sales and awareness of product lines.

Designed packaging and developed product logos to build brand awareness within client base.

Identified key trade publications and developed campaigns to introduce products to market.

Maintained accurate CRM to track prospects and conversion ratios into new customers.

Developed marketing announcements attracting industry attention and boosting awareness of product line to spur sales.

United Parcel Service – Eagan, MN

External Field Technician / Instructor, 2/1997–12/2001

Traveled throughout MN building, implementing and training end-users on customer automation solutions for UPS.

Assisted Account Executives and Sales Representatives to gain and retain shipping volume.

Designed and implemented customer automation solutions.

In charge of resolving all escalated customer account issues and ensuring customer satisfaction.

Trained all new employees how to successfully resolve issues and implement customer automation solutions.

Developed marketing announcements attracting industry attention and boosting awareness of product line to spur sales

EDUCATION

Bachelor of Arts in Business Marketing and Management:

Concordia University – St. Paul, MN 2001

Professional development:

Google Analytics Platform Principles & Digital Analytics Fundamentals (2014)

American Marketing Association – Social Media webinars (2011 and 2012)

Kelby Seminars – Photoshop (2010)

Gwinnett Technical College – Dreamweaver classes (2009)

Contact this candidate