Brian M. Luna

**** ****** **. #*, ********, CA **008

909-***-**** // acrvuf@r.postjobfree.com // linkedin.com/BrianLuna

Career Summary

Meticulous Digital Marketer who undertakes complex digital assignments, meets tight deadlines, and delivers a superior digital marketing performance. Applies strong digital marketing, social media, and analytical skills to create and implement digital marketing strategies and inform senior management of key trends and changes in digital marketing activities.

EXPERIENCE

U.S. Digital Marketing Coordinator - Absolute Board Co., Oceanside, CA (Oct 14 - Aug 15)

Created brand new digital marketing activities for all three brands including Penny Skateboards, Uppercut Deluxe, and Z-Flex Skateboards.

Implemented new marketing B2B email tactics by Designing templates and releasing brand-specific emails to trade accounts on a semi-monthly basis to create additional conversion.

Increased B2B sales by supporting campaigns with social media blasts, event awareness, giveaways, and launch engagements.

Researched and analyzed social media and 3rd party analytics and prepared detailed marketing reports on campaign performance.

Maximized social media effectiveness by maintaining a highly detailed social media calendar to forecast and schedule support and execution of new product and brand campaign launches.

Increased brand and product exposure by working with 3rd party and industry channels to expand social media reach to support product launches and campaigns.

Assistant Manager - Sun Diego Boardshops, Carlsbad, CA (Oct 13 - Jun 15)

Managed and directed the daily activities of a sales team of 20 employees.

Consistently exceeded store monthly sales goals.

Responsible for sales staff performance, inventory control and data entry management.

Conducted bi-annual inventory activities

Coordinated the successful store relocation from Carlsbad Outlet Mall to Carlsbad Village ... demonstrated excellent management, leadership, and communication skills.

Master Club-Fitter and Sales Associate, Golfsmith International, Ontario, CA (Jun 05 - Oct13)

Provided custom-fit golf equipment solutions to a discriminating customer base.

Achieved store sales goals Specialized in custom fitting golf equipment to the guest’s static measurements.

Sales duties included active inventory management, order management, and sales order assistance.

Required an in depth and detailed knowledge of golf equipment and brands.

Analyzed guest's golf-swing issues and recommend solutions using the latest software technology.

TECHNICAL SKILLS

Well-versed in all social media platforms including Instagram, Twitter, Facebook, Vine, and digital asset illustrators/ builders including Photoshop, Paint, and Mailchimp.

Expert user of IBM’s SPSS statistical program.

Experienced in Oracle database warehousing and inventory systems.

Avid user of Vector Launch Monitor and Foresight Flight-Scope fitting systems.

Proficient in Microsoft Office (Windows and Mac), Open Office Suite, and Linux.

ACADEMIC CREDENTIALS

BA Business Administration Marketing - California State University San Bernardino (Jun 13)

AA - Information Systems Riverside Community College (RCC) (Dec 09)

AA - Social and Behavioral Sciences RCC (Dec 09)

AS - General Math & Science RCC (Dec 09)"

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