Jeffrey Snader

215-***-**** - acrvsu@r.postjobfree.com

Innovative Leader Focused on Profitability and

Top Tier Company Branding and Culture

Philadelphia, PA

CEO/COO/CTO - Brand Growth, Strategic & Marketing Innovation and Culture Change Agent

Pioneering executive focused on launching and propelling brands, unifying company culture to maximize employee engagement and effectiveness while accelerating business growth via sales process optimization and focus on profitability.

Major League Ultimate - President & CEO - September 2012 - Present (Resigned as CEO as of August 2015 but still serving on Board of Directors)

Raised over $3.5MM to launch Major League Ultimate (MLU) which was a new professional ultimate frisbee league pioneering the sport’s culture.

Strategized a campaign to launch the MLU with a professional yet disruptive approach with the goal of bucking the trend that frisbee was a “sport for dogs” or a “not a real sport”. This campaign included web development, branding and team creation, process and procedure implementation, personnel acquisition and training and many more sub-projects necessary to launch a season. Within one year the MLU had been featured on ESPN SportsCenter Top 10 nine times in a thirteen week season and had a viral video on YouTube which got over 1.4 million views. This attention surpassed almost every other tier 2 sports league in activity, many of which have been in existence for more than 15 years. Most importantly, this trend continued and improved each season. The MLU has also been featured on many other national media outlets in the US and Canada with some notable ones such as: Time Magazine, The Wall Street Journal, The Philadelphia Inquirer, The Economist, The Washington Post, FoxSports1, CBC (Canadian Broadcasting Company) and ESPN (SportsCenter and SportsNation).

Developed a motivated, responsible, accountable and highly engaged office and company culture that drove top-level performance, team dedication and a passion for excellence. Propelled a system that, during the season employed more than 400 people in eight different markets (Boston, New York, Philadelphia, Washington D.C., Vancouver, Seattle, Portland, San Francisco) to target and achieve goals as a unified team.

Spearheaded the campaign for the MLU to raise sponsorship by 300% from 2014 to 2015. Focused on breaking the barrier with brand-focused companies such as Puma, Skippy Peanut Butter, Schick, Comcast, Nike Ultimate Camps, US Coachways, Fan Duel, Elemental (just acquired by Amazon) and Innova (#2 disc manufacturer in the world next to Wham-o). Created highly entertaining and simple presentations that clearly showed the ROI of the campaign while simultaneously delivering the image of the company’s work ethic, integrity and customer-focused approach.

Conceptualized and developed the MLU Fantasy Website which leveraged the fast growing fan base to offer the most highly engaged web experience ever delivered in a new professional sports league. Over 2500 users signed up with two weeks for the beta release and their engagement quickly made the MLU Fantasy experience one of the most valuable offerings in terms of sponsorships and advertising.

Pioneered social media campaign which surpassed, within one year, Major League Lacrosse in social media activity and drew more viewers during a Comcast broadcast than the Philadelphia Union (MLS). Collaborated with social media and marketing experts from across the nation to harness the expertise needed to unleash the potential that ultimate frisbee and the MLU contained.

Tech Tonics - Founder, CTO, COO, Director of Sales and Marketing - November 2005 - February 2012

Managed Services company focused on providing IT Business Services to small- and mid-sized businesses in the Greater Philadelphia Area

-Consistently grew sales by at least 20% every year since 2005.

-Custom development for the pharmaceutical sector focused on FDA 21 CFR Part 11 compliance.

-Web development and brand consulting focused on optimization of website to increase sales and customer retention, while giving the look and feel of a top-notch provider for the client’s sector.

-Launched office relocation campaign focused on companies who were moving to a new location or opening a new branch office within 1-12 months. Company data is at one of its most vulnerable states during an office relocation. This campaign focused on educating the customer of these risks and securing the client early in the moving process to erase the risk of data loss and/or company paralysis due to improper planning or procedures. This campaign propelled Tech Tonics to its most profitable year during its launch in 2011.

-Well versed in SQL Server, Visual Studio.NET, Network Management, Network Security, Web Development, Data Migrations, Software Development and Product Launches.

Wendover Corporation - President - April 2009 - April 2010

-Spearheaded the campaign to revitalize the sales process and increased sales 20% in the first three months.

-Implementation of new CRM to simplify and expedite the sales experience for both the customer and the sales associate.

-Revitalized company culture to a unified environment focusing on integrity, trust, customer service and accountability.

-Empowered employees to collaborate and strategize solutions that would improve the company’s profitability, product offerings, office environment and sustainability.

-Maximized effectiveness of 12 person sales force and 150 person call center by giving clear goals and metrics to measure performance and allow for proper evaluation.

GxP Partners - Product Development Manager - 2000 - 2005

-Responsible for full software development life cycle of all software products and projects.

-Optimized software development life cycle to meet FDA standards for pharmaceutical web and desktop development.

-Launched products directly focused on ensuring 100% accuracy in bottled medicine labeling and delivery to end-user.

-Launched products which catapulted client efficiency by streamlining the document management storage and usage for pharmaceutical and legal companies of all sizes and internal needs.

Education

Hawaii Pacific University - 1998 - 2000 - Business Major

United States Marine Corps - 1996-2000 - Honorably discharged. Received two meritorious promotions while serving.

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