JEAN L. LUDWIG

*** *********** ***** # 818-***-****

Oak Park, California 91377 e-mail: acrunx@r.postjobfree.com

OBJECTIVE

Seeking an EXECUTIVE LEVEL position in SALES LEADERSHIP where my leadership abilities, strategic skills, community health education and extensive experience with specialty pharmaceuticals will be effectively utilized.

SUMMARY OF QUALIFICATIONS

Over 20 years of strong and diverse experience in SPECIALTY PHARMACEUTICAL/BIOTECH SALES MANAGEMENT AND MARKETING (NEUROLOGY, ONCOLOGY, UROLOGY, VIROLOGY) including:

REGIONAL SALES DIRECTOR AND DISTRICT SALES MANAGEMENT

MARKETING DIRECTOR AND BRAND MANAGEMENT

ADVANCED TRAINING PROGRAM DESIGN

BUSINESS PLAN DEVELOPMENT AND COMPETITIVE ANALYSIS

STRATEGIC PLANNING

MANAGEMENT TEAM HIRING and MOTIVATION

BUDGET ADMINISTRATION- P&L RESPONSIBILITIES

KEY ACCOUNT RELATIONS

PROVEN SALES ACHIEVEMENTS

ONGOING TRAINING IN MARKETING EXCELLENCE AND PUBLIC SPEAKING

Oncology brand management experience leading cross-functional teams driving brand initiatives for direct-to-patient outreach, targeted customer focus and new hire training programs.

Recognized with national Sales Value Proposition Award in 2004 for co-developing the Women Employee Network Group. Recognized with prestigious President’s Circle Award for Top Oncology Sales District in the nation.

A dedicated, goal-oriented, creative, adaptable and conscientious professional with outstanding motivation and communication skills, capable of working independently and in a team setting.

PROFESSIONAL EXPERIENCE

7/2014- Present NOVARTIS PHARMACEUTICALS CORP; East Hanover, New Jersey

Regional Sales Director, Multiple Sclerosis- West Region

Responsible for driving sales performance and profitability of Gilenya including developing strategies and tactics and delivering execution of the brand strategies. Lead 4 Area Business Leaders, 4 COE Account Managers, 32 Sales Specialists and Regional Marketer. Manage the day to day operations of West Region to include; collaboration with Patient Support Services (PSS), Sales, Marketing, Sales Training, Managed Markets, Sales Ops & Analytics, Human Resources and Medical Science as members of Novartis’s comprehensive business model.

Drove percent to goal of low performing region to an increase of 5%. Enhanced analytical thinking and business planning skills of team to better analyze business trends, gaps and opportunities, budget management and resource deployment. Instituted regional initiatives to enhance collaboration, recognition of top performers and regional leadership cohesion

Refined regional account planning to focus on both COE and non-COE business development, KOL focus and pull-through. Breadth strategy has resulted in 95.8% of Region COE Tier 1’s prescribing compared to Nation at 93.1%. Non-COE Tier 1 for Region at 78.6% compared to Nation at 77.0%.

Recruited, hired and trained and developed talent for vacancies and promotion readiness

3/2013- 7/2014 BRISTOL-MYERS SQUIBB; Plainsboro, New Jersey

Regional Sales Director, Virology Specialty Division

Led a team of +65 direct reports to drive sales of BMS Virology portfolio with sales in excess of $2BB. Reshaped field team to deliver optimum performance in current markets of 12K target physicians. Delivered a 9% Nrx increase for Hep B brand. Slowed Trx drop of HIV brand from 27% to 22% in a declining market Collaborated with marketing, payor, medical, and matrix teams to set strategic and tactical plan, KOL plan, call objectives & IC plan for current brands. Trained and coordinated strategic efforts with Access team and AEs to execute through Affordable Care Act (ACA). Responsible for establishing new launch readiness strategy and planning for new market entrant for Hep C. Point responsibility for Virology Senior Sales Leadership society. Instituted regional reward/recognition plan to enhance field motivation. Created regional Destination Virology platform to instill business unit and team pride.

6/2006- 3/2013 AMGEN, INC.; Thousand Oaks, California

Marketing Director, Nplate® (2012-2013)

Marketing Director, Aranesp® Oncology (2008-2012)

Senior Marketing Manager, Aranesp® Oncology (2006- 2008)

Manage the development and execution of strategic brand plan, messaging and programming. Partner with Sales Leadership in strategy execution. Responsible for managing and developing brand team members and cross functional brand team. Serve as GHE, Medical, BAI and Global Commercial brand point. Oversight of customer segment strategy development, execution and KOL coordination. Managed field operations of product wholesaler distribution strategy. Brand lead for product sampling pilot program. Brand lead for Aranesp oncology clinic contract strategy, pricing and ASP strategy and competitive response plan execution. REMS program team member. Directed brand repositioning work, new campaign efforts and market research strategy. Coordinate semester brand plans and presentation. Manage budget and agency relations. Directed numerous label changes and NCD execution plan and field training.

1990- 12/2004 ASTRAZENECA PHARMACEUTICALS, INC.; Wilmington, Delaware

National Sales Alignment Director, Oncology (2003- 12/2004)

Regional Sales Director, Oncology (2000-2003)

Senior Associate Promotions Manager- (Zoladex® / Casodex®) (1998-2000)

District Sales Manager, Oncology (1996-1998) (Zoladex®, Casodex®, Arimidex®)

Oncology Specialty Representative (1992-1996) (Zoladex®, Casodex®, Arimidex®)

Medical Care Representative (1990-1992)

Responsible for developing strategic liaison with key account oncology partners and cross functional matrix team resulting in cross-disciplinary approach to sales. High degree of executive level and field force interface

Hired and trained six-person (former DMs) national management team.

Designed business plan, developed national key account/target lists and set goals. Administer annual promotional budget.

Regional Sales Director, managed $2+ million operational/promotional budget for sales targets of Arimidex®, Nolvadex®, Faslodex®, Zoladex®, Casodex®, and Iressa®.

Supervisory responsibilities of 85 personnel, including eight direct reports. P&L responsibilities. Created regional launch plan and strategies for Casodex® and Faslodex®, resulting in region achieving #1 ranking nationally for post-launch Faslodex® sales and for breast cancer portfolio, as well as #2 nationally for urology product line.

Senior Associate Promotions Manager, designed promotional campaigns for Zoladex® / Casodex® brands, coordinating ad boards and focus groups. Designed and implemented XSELL program to improve national sales team’s knowledge base & selling skills. AUA Lead

District Sales Manager in Oncology, instrumental in developing Zoladex® (injectable) managed care contracting strategy; obtained Casodex® military contract with six Department of Defense facilities.

Hired and trained oncology sales specialists for Southern California/Arizona

EDUCATION: UNIVERSITY OF WISCONSIN, LACROSSE; LaCrosse, Wisconsin Bachelor of Science degree in Community Health Education

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