matt carter

***** ******** ******* • San Diego, CA • 92127

CELL 760-***-**** • E-MAIL acrr8e@r.postjobfree.com

PROFILE Strong writing skills – I have over 10 years of experience writing under a time constraint in a variety of different styles and formats; for publication, product copy and marketing purposes. Advertising Copy, Technical/instructional manuals and marketing writing are strong aspects of my professional experience.

Customer service oriented – Working for several smaller companies has allowed me to communicate more directly with customers, and gain a better understanding of their needs from a marketing perspective, as well as help provide them with writing that conveys material to them in a much easier to understand way. I pride myself on taking highly complex material and rewriting it to make it more accessible to the customer or end user.

Social Media/Marketing savvy – I have a solid understanding of how to market a company using social media as well as traditional marketing methods. I’ve done everything from email campaigns to launching Twitter pages to all forms of inbound marketing.

Easily adaptable – I’ve joined several companies in high-paced industries that I have had little experience with (Nanotechnology, Welding, Cycling, Dentistry, Printing), and quickly became well-versed in writing about every aspect of them.

EDUCATION Bachelor of Arts, English

UCLA, Los Angeles, CA 90024

Graduated 2005

SKILLS Microsoft Office (Excel, Word, Outlook, Powerpoint, Access, etc.)

WordPress Adobe Photoshop AP Style Quickbooks

FileMaker Pro HTML and SEO/Google Analytics ACT! Type 60WPM

EXPERIENCE

MGX Copy, San Diego, CA

SEO Specialist November 2013 – July 2015

●Successfully generated more than $172K in SEO revenue in 2014. A 22% increase over the previous year after instituting numerous on-page SEO changes.

●Built an SEO department that built consistent revenue growth of more than $20K/month, purely in organic SEO traffic, all from product copy and content descriptions. Rewrote and redesigned major portions of website content to be more user-friendly.

●Performed detailed keyword analysis, monitored competitive analysis and forecasted revenue based on SEO projections data and Google Analytics data.

●Collaborated with Graphic Designer to produce direct mail product ads, technical data sheets, sales brochures, website design and product copy for external clients.

●Generated and wrote content for biweekly email marketing campaign, growing email list from 0 to more than 1000 subscribers, and generating more than $20K in revenue.

●Responsible for writing relevant content and growing all social media accounts including Twitter, Facebook, Google+, LinkedIn, and SlideShare.

ePracticeMedia, San Diego, CA

Senior Content Writer and SEO Specialist May 2013 – November 2013

●Responsible for all SEO copywriting, editing, placement of marketing content on WordPress sites as well as Social Media for clients in the medical field.

●Created comprehensive marketing strategies on a per client basis utilizing content, social media, design, and SEO skills for particular geographic markets.

●Implemented comprehensive systems to track SEO results, delivery, and follow up with current and existing clients, as well as improve SEO.

●Managed team of three writers to develop best practices for creating unique, original content and ensuring high placement on Google/Search Engine pages.

●Rewrote highly complex medical jargon and terminology into more accessible content for customers of clients.

SDG&E, San Diego, CA

Technical Writer September 2012 – February 2013

●Developed technical testimony for accounting dept. to present to and file with the Federal Energy Regulatory Commission

●Analyzed accounting data to develop market trends and patterns.

●Created detailed accounting exhibits and formulas to support written testimony.

Geeks.com (Genica Corporation), Oceanside, CA

Technical Copywriter February 2011 – September 2012

●Researched, wrote, designed, and edited an average of ten product pages per day for placement on company website; highlighting special features, ad copy and instructions.

●Helped create a comprehensive editing checklist that minimized errors, highlighted special features, and generated greatest exposure for products.

●Collaborated with purchasing and marketing departments to create specialized, technical advertising copy utilizing SEO, Google AdWords, and marketing strategies; as a result, sales volumes grew 3-6% in previous year.

Arc-Zone.com, Carlsbad, CA

Sales/Product Specialist, Chief Marketing Writer August 2010 – January 2011

●Created and executed a detailed SOP for following up with every customer, as part of the “after-sale” customer experience provided by Arc-Zone.

●Assisted in a variety of positions including Customer Service, Marketing, Shipping, Accounting and various other departments when needed.

●Helped develop a training manual using Adobe FrameMaker for various welding products.

American Elements, Los Angeles, CA

Operations Manager, Technical Writer April 2007 – March 2009

●Wrote and edited technical articles related to chemical products sold by the company; wrote marketing copy, press releases, webpages and technical literature for inclusion into packets.

●Managed the shipping department of the company, which included packing, certifying, and processing all outgoing/incoming shipments, as well as ensuring products were delivered.

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