Anoop Kathrani

** ***** ******, ******, ** Phone: 201-***-**** E-mail: acrr0e@r.postjobfree.com

RELEVANT SKILLS

Social Media Management Paid Media Marketing Analytics Reporting

Copy Writing Video Marketing Management

EXPERIENCE

Scout Media, New York, NY May 2014-Present

Manager, Digital & Social Media

Digital and Social Media Marketing

oManage paid media campaigns on Facebook, AdWords, YouTube, Twitter and Outbrain (through AdParlor and Internal Ad UIs) with an average monthly budget around $200k to drive in millions of unique visitors and exponentially increase app installs

oDrive an average of 28 million social sessions monthly to Scout

oEvaluate data and make strategic recommendations through Hootsuite Reporting, Google Analytics, YouTube analytics, Facebook Insight, Google DFP and Twitter Analytics

oMonitor and manage over 700 social accounts including Facebook, Twitter, Youtube, Google Plus, LinkedIn, Vine and Instagram

oSet up tracking pixels to exclude past users to ensure more unique users and target Tailored Audience captured by pixels to meet conversion goals

oSet up Email Automation to distribute content to over 16 million members

oGrew social media following from 1.7 million to over 5 million since September 2014 through a combination of organic efforts and paid media campaigns

Video Production and Distribution

oEdit and syndicate new and archived videos on Youtube, Facebook and Twitter

oMonitor pre-rolls through Google DFP to ensure impressions are being delivered and to increase ROI on paid media campaigns

oWrite, produce and direct an episodic series to generate more views and engagement on our YouTube channel as well as serving more pre-rolls on Scout

Leadership and Communication Skills

oLiaise with vendors and partners to ensure campaign execution, reiterate strategies to execute KPI goals and brainstorm creative ways to distribute content

oCommunicate with over 300 publishers to discuss making their content more marketable and scalable

oNegotiated a vendor contract down $13k per month to save the company $156k per year

oManage 6 employees to ensure daily responsibilities and projects are completed

oMeet with Scout CEO, President and more leadership bi-weekly to report progress

Football.com, Jersey City, NJ March 2013-October 2013

Content Marketer

Sorted through press releases and pitches to create content that would increase traffic and decrease bounce rate

Edited article submissions according to SEO guidelines in order to increase traffic

Managed and monitored social media accounts of individual AFC East writers

EDUCATION

Rutgers University, New Brunswick, NJ May 2012

Bachelor of Arts, Communications

ADDITIONAL EXPERIENCE

Football Nation, Contributor March 2013-October 2013

Newark Bears, Public Relations Intern May 2012-July 2012

Biz2Credit LLC, Marketing Intern June 2010-August 2010

Contact this candidate