Mindy D. Hedges

205-***-**** • acrqjk@r.postjobfree.com

EXPERIENCE

****- ******* ********* **** ********* Marketing and Business Development Success Imperatives LLC

o Prepare marketing strategies; plan and execute marketing and branding campaigns to meet goals and objectives; analyze market trends and recommend changes in marketing and business development strategies based on analysis; drive overall CRM and direct marketing for Start-up Company.

o Collaborate on the creation and delivery of press releases, advertisements, and other marketing materials.

o Design print ads and publications; ensure brand messages are consistent. o Gather and analyze customer insight.

o Developed a dynamic Search Engine Optimization and social media strategy. o Deepened relationships with all media to ensure the most effective messaging and positioning of the organization.

o Collaborate with executive sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.

o Developed and lead an in-house and vendor marketing team to develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

o Use Salesforce and Outlook for contact information, lead follow through and sale closing.

2012-2013 Executive Director

NCJW, Pittsburgh Section

o Led a not-for-profit organization with an annual budget of $1.4 million, an endowment and other assets valued at approximately $2.5 million. Organizations includes supervision of administrative office, one thrift store, 2 consignment stores, 26 full and part-time staff and a large and engaged board of directors.

o Sold $100,000+ sponsorships and fund development packages. o Implemented the vision of a Strategic Plan in collaboration with volunteer leadership for long-term sustainability of the organization. o Initiated, developed, maintained and strengthened connections and collaborations in the community and with NCJW national. o Served as the chief development officer for cultivation and retention of individual donors and corporate/foundation funders. Responsible for overseeing all fundraising strategies including special events, Web-based activities, solicitations, programs and earned income activities. o Designed and implemented a program strategy with action steps and measurable outcomes.

o Increased and engaged members and partners in the community while increasing awareness and communication of NCJW.

o Served as staff fiduciary and ensured financial stewardship. o Supported the President of the Board and advise the Board regarding strategic and other significant issues.

o Worked with COO and other staff members to maximize their contributions by creating a culture of inclusion and acceptance among board, staff and volunteers.

Mindy Hedges • Page 2 • acrqjk@r.postjobfree.com

2009-2011 Director

Education Corporation of America – Virginia College, Virginia College Online, Culinard Institute, Ecotech Institute, Golf Academy of America o Directed all planning and research, with strategic recommendations to internal and external staff/clients for $27 million in direct response and retail in-house advertising agency, including planning, market research and analysis, strategic selection, negotiations, written plans/rationale, schedules/flowcharts, promotions and value-added programs including email, digital, social and traditional marketing. This execution was global for U.S./Canada and International markets.

o Liaison with field service staff and internal department staff to ensure accurate information retrieval and submission.

o Worked with aggregators and matrix teams, as well as brand and regional management, global brand management, finance, account, planning, creative and production.

o Worked closely with and provided strong data collection for Internet, Pay-per- click and Optimization programs for Online planning and buying. o Saved over $100,000 by initializing new accrual and software system (Strata) to ensure accurate and cumulative data collection and post-buy analysis annually. o Set up media buying guidelines to encompass general and specific requirements for best results and consistent workflow output with internal media department and National advertising agency, realizing 20% better output and over $250,000 savings in negotiations.

o Organized lead generation system for local and national promotions, increasing frequency of message and brand by over 20%. o Initiated local lead generation system for Internet and digital campaigns, resulting in over 2,000 leads for direct response campaigns over one month testing campaign.

1990-2009 Vice President Marketing and Account Management Media Solutions, Inc.

o Led Marketing and account management teams, acquiring $30 million in capitalized billings with up to 14 staff members. Examples of Consumer to Business and Business to Business accounts: Hondros College, Mt. Carmel Health Systems, DSW, Huffy Bikes, Bravo/Brio Restaurants, Fiesta Salons, Ohio Tax Amnesty Program, Nationwide Arena, Value City Department Stores, Columbus College of Art and Design, National City Bank, Marathon Ashland Petroleum, United Way.

o Recognized with the Silver Medal Award from the National Advertising Federation, Columbus Chapter, as “the person who made the most impact in the advertising community”.

o Organized and directed public relations activities for all clients. o Increased sales by 30% in the initial two years directing media efforts on DSW account with redevelopment of national, regional and local media plans and buys, including Internet and non-traditional media. o Received an additional 78% response from previous campaign at the Ohio Tuition Trust Authority’s direct response campaign. o Attained $326,000 of sales coverage in one market for a 12-day Columbus Auto Show.

o Successfully increased unaided recall from previous year by 88% for the United Way.

o Exceeded Ohio Tax Amnesty Campaign goals by 660%. o Achieved more than 30% increase in cancer screenings and preventative information calls from the previous campaign at the Arthur G. James Cancer Hospital.

o Increased call and digital inquiry by 50% for Hondros College courses over year prior.

Mindy Hedges • Page 3 • acrqjk@r.postjobfree.com

1985-1990 Vice President

Hameroff/Milenthal/Spence, Inc.

o Directed up to $85 million in capitalized billings with 6 staff members for the following accounts: Rax Restaurants, Ohio Division of Travel and Tourism, U.S. Air Force Reserve, Ohio Department of Development, 7UP, RC Cola, Sunkist, Hawaiian Punch, Alaskan Falls Bottling Company, Anthony Thomas Candies, A & W Root Beer, Big Red, Canada Dry Ginger Ale, Cherry 7 Up, Diet 7 Up, Ester Price Candy Company, Hawaiian Punch, Velvet Ice Cream, Wesbanco, American Electric Power, Ohio Electric Utility Institute, Son of Heaven Chinese Art Exhibit.

o Promoted from Director to Vice President within 2 years. o Served on new business account team for 5 years, growing agency from $8 million to over $85 million.

o Managed soft drink team, resulting in increased sales of stagnant category by over 8%.

o Received National Award for Best Local TV Campaign from Adweek & Marketing & Media Decisions Magazine.

EDUCATION

Ohio Wesleyan University

Bachelor of Arts in Communication, Theatre and Education Ohio State University

Graduate Classes in Marketing

PROFICIENCY

Expert in all Microsoft Office products including Outlook, Word, Excel, Publisher, Access and PowerPoint. Expert in marketing research tools including Strata; TNS, Sqad; SmartPlus; Nielsen, MRI, Media Monitors, Nielsen, Arbitron, Tactician, Simmons and Scarborough. CRM Training - Salesforce and other Cloud CRM systems AWARDS AND HONORS

Co-author – Achieving Customer Mindshare through Advertising, Aspatore Books Guest Lecturer at Columbus State College, Franklin University, Ohio University, International Association of Fairs & Expos and Capital University

Silver Medal Award, National Advertising Federation – Columbus, Ohio National Association of Women Business Owners (NAWBO), Columbus Chapter, Visionary Award Columbus, Ohio Addy Award for 60-second Radio Spot Columbus, Ohio Addy Award for Original Music Composition (Jingle) Most Creative Local Television Plan Award (National) – Adweek and Marketing/Media Decisions PROFESSIONAL/COMMUNITY INVOLVEMENT

Board of Trustees, Women’s Club of Delaware County, 2015-present Board of Trustees, Delaware Arts Castle, 1999-present Board of Trustees, Hadassah, 2010-2012

President and Board Member, National Association of Women Business Owners, Columbus, Ohio, 2006-2009 President and Board Member, NCJW, Columbus Section, 2004-2010 Board of Trustees, The Arts Farm, 2004-2009

Board of Trustees, Central Ohio Diabetes Association, 1996-2002, 2006-2009 Board of Trustees, Delaware Community Foundation, 1999-2002

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