BETH A. MENGEL

Mishawaka, Indiana

574-***-****

acrm9h@r.postjobfree.com

SUMMARY

Business professional delivering unique ideas, solutions, insights, and leadership. Strategic creativity, guiding teams to share opinions, experience, and expertise to educate, to enlighten, and to engage in actionable plan.

EXPERIENCE

Davis Chocolate/Deco-Chem, Inc., Mishawaka, Indiana 2014 – present

Marketing specialist

Developed relevant content positioning company as a useful resource for desired target audience, and first page Google rating. Increased web sites sessions by 36%, number of new users by 40%, page views by 8%, and organic traffic by 2.29%.

Enacted Social Media campaign designed to lead prospects into companies' sales funnels, increasing Facebook Likes by 76%, Twitter followers by 665, culminating in 950% more traffic from social media users to website.

Designed customer-needs focused email campaign monthly to segmented groups based on the strategic goals of marketing plan, resulting in increased customer inquiries and increased awareness of products and services.

Researched intended markets to provide Sales with qualified leads based on ideal profiles.

Organized and lead weekly staff meeting to increase flow of information and to build camaraderie between departments and business functions.

Chiara Home, Inc., South Bend, Indiana 2013 – 2014

Director of Development

Coordinated, planned and managed fundraising activities for small nonprofit organization with long history:

oModernized donor management integrating donor software, building profiles, and segmenting donor base.

oExceeded fundraising target by 29% in the first 6 months through a focused annual appeal, revitalized newsletter, engaging social media and successful fundraising dinner event.

Developed case for support to provide board and co-founder/president with guidance, support and resources needed for a strategic plan, the first in the organization’s history.

Built relationships with individual donors as well as social responsible officers at corporations and foundations, increasing patronage 14% in one year.

YMCA of Michiana, Inc., South Bend, Indiana 2010 – 2013

Director of Communications

Organized marketing for 2-branch organization proving ROI with metrics, surveys and historic data, resulting in:

o23% membership revenue growth, including 76% increase in membership in April 2011 over April 2010;

o18.9% increased revenue at YMCA Camp Eberhart;

o22.25% more charitable gifts, from $293,438 to $358,609.

Created content for web and social media across multiple branches, programs and outside partnerships:

oCollaborated with all departments to produce promotional materials and events;

oDeveloped relationships with local journalists, writing press releases and story ideas, and appearing live television interviews.

Increased funding potential by defining the Y experience, unifying regional members with national mission and leading brand revitalization:

oTransitioned three local independent associations, coordinating budgets, launch event and ad campaigns;

oDistinguished local offerings from other regional YMCAs by designing unique marketing materials;

oAchieved transition approval from national organization on first review, among first in Indiana to pass.

Led cross-functional team to develop innovative idea as part of organization’s leadership staff challenge, awarded $5,000 stipend to implement program winning $500 for the team.

Wrote recommendation for CEO, increasing national visibility and gaining positive recognition among peers.

Assistant to Director of Financial Development 2008 – 2010

Planned fundraising events, coordinating volunteers and recruiting participants.

Engaged participant pool, vendors and sponsors for special camp sessions and workshop event educating professionals at YMCA Camp Eberhart.

Designed marketing materials for all programs and launched social media campaigns.

Weight Watchers North America, Mishawaka, Indiana 2007 – 2011

Meeting Leader/Location Coordinator

Present program to members in engaging and supportive atmosphere, creating slides and hands-on activities to increase understanding and post-meeting action items, increasing paid member attendance 25% from January 1 to February 25, in 2009, adding more than $6,000 in products sales at one location for the same period.

Managed inventory, ordered supplies and products, for three locations.

Responsible for bank deposit, balancing tallies and inventory for meetings.

Richmond-Master Distributors, South Bend, Indiana 2004 – 2007

Marketing Coordinator

Design and produce marketing materials for regional wholesale distributor/franchiser, including trade show graphics, POS materials, quarterly newsletter, advertising, and brochures.

Plan monthly sales meeting, bi-annual licensee meetings, trade show and annual charity event, coordinating rental facilities, catering, and event promotion.

Track legislative issues relating to products lines, working closely with company president, vendor legislative experts and lobbyists to facilitate favorable outcomes.

EDUCATION and PROFESSIONAL DEVELOPMENT

Indiana University South Bend Judd Leighton School of Business, South Bend, Indiana

Pursuing BS in Marketing

GPA 4.0, expected graduation in 2017

Ivy Tech State College, South Bend, Indiana

AAS, Graphic Design Specialty

Graduated Magna Cum Laude; Dean’s list 4 semesters

Current board member • Girls Scouts Northern Indiana-Michiana

• Marketing committee, South Bend Educational Foundation

Participating member, American Marketing Association-Michiana Chapter

Certification, YMCA Principles & Practices (24 hours)

SOFTWARE EXPERTISE

• Adobe Photoshop • Microsoft Word • Joomla

• Illustrator • Excel • Dreamweaver

• InDesign • PowerPoint • Shopify

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