Lori Swarner
acrlr3@r.postjobfree.com
Communications Project Manager
Proven Specialty in Managing Creative Projects from Concept to Completion Over 25 years of experience in spearheading successful communications, PR and marketing efforts for corporate and nonprofit organizations in Dallas.
• Seasoned writer
• Campaign creator
• Creative director
• Project manager
• Team builder
• Problem solver
• Brand administrator
• Content assimilator
• Event marketer
• Success monitor
• Budget officer
• Respected leader
PROFESSIONAL EXPERIENCE
Swarner Group Dallas, TX 2009 – present
Principal Consultant client list at swarnergroup.com As founder and principal consultant of The Swarner Group, I direct public relations initiatives, marketing strategies, social media management, event promotion, and content/brand development for Dallas LIFE Homeless Shelter, BFX Equity Partners LLP, and other small business clients. A recent political client, Chief Justice Nathan Hecht of the Texas Supreme Court, praised my communication and social media skills during his re-election campaigns for 2012 and 2014. I have significantly increased web and social media engagement for all clients and am known for seamless multi-tasking with on-time, on-budget delivery of services.
• Branding / communication plan development & implementation
• Project manager & creative director – concept to completion (includes direction of outside vendors for photography, graphic design, video, and print)
• Content writer & photo editor for web/social media/print/broadcast
• Press relations
First Baptist Dallas Dallas, TX
Public Relations Director 2005-2009
I led the team responsible for creating and distributing all promotional and informational content to both internal and external audiences – through social media, print, web, and broadcast media. Directed promotional campaigns for 25+ ministry groups and pastor's office. Served as top communications representative through two capital campaigns and new building dedication events.
• Administered all branding / marketing / advertising initiatives for church
($250K annual dept budget / $13 million church budget)
• Led branding / communication efforts for $48 million capital campaign, planned giving, seasonal giving & crisis financial appeals
• Directed web management team; graphic design team; print shop; event support team; video/audio freelancers; direct mail/email campaigns
• Content developer, creative and production director for all publications
• Press liaison
• Member of executive leadership, policy, & strategy teams Communications Coordinator 2001-2005
• Contact person for graphics & video projects / track to completion
• Wrote content for all church publications
Shop Data Systems, Inc. Garland, TX 1995-2001
Publications Manager
Developed brand/marketing, advertising, and user documentation for industrial software developer
SLS Technology, Inc. Dallas, TX 1988-1995
Vice President
Corporate Communications Consultant
TOOLS
MS-Office, Photoshop, QuickTime, Contribute, Captivate, Wordpress, Dropbox, Sharepoint, Social Media (facebook, twitter, LinkedIn, Instagram, YouTube), Google Analytics, Mail Chimp, Constant Contact, Emma
EDUCATION
Baylor University
Bachelor of Business Administration in Marketing/Radio/TV 1980 Southern Methodist University
Caruth Institute for Entrepreneurship / Continuing Education 2010 COMMUNITY
Former Board Member, Dallas Summer Musicals Guild
Former President, Board of Directors, White Rock Montessori School