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Sales Manager

Location:
Toronto, ON, Canada
Posted:
September 09, 2015

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Resume:

Sandra Horton

http://www.linkedin.com/in/sandrahorton1

** ****** ****** acrl48@r.postjobfree.com

Toronto, Ontario 416-***-****

SUMMARY

Results-driven sales and marketing professional known for partnership development, creating innovative ideas and big picture thinking. Excellent communication, sales management and analytical skills, delivering on-strategy solutions. Tenacious, persistent, accountable, highly adaptable and effective at multi-tasking, able to drive new business. A passion for people and to be a top performer has lead to a solid reputation and proven record.

Communication

Event Planning

Building Relationships

Conceptualizing, Innovation

Managing Sales & Clients

Sales Planning

Coaching & Mentoring

Analyzing Markets

SKILLS & ACCOMPLISHMENTS

Sales and Marketing:

Successfully met/exceeded budgets selling multi-media advertising campaigns

Consistently secured new business and grew existing clients in extremely competitive markets

Developed an effective sales proposal, resulting in over $1.5 million new business

Saved almost $1 million by developing close relationship with top client, at all levels

Launched new products including magazines, websites, newspaper sections, client launches

Communication:

Solid presenter, delivering effective presentations to small and large groups

Strength writing letters, proposals, promotional material, industry white papers

Knowledge of all media

Business Management:

Award-winning strategic planning skills including market analyses, category/account plans

Strong at multi-tasking

Solid time management and CRM tracking

Entrepreneurial, adaptable, quick learning curve

Exposure to many industries and styles

Event Planning:

Generated awareness/press coverage by developing a high-impact execution at industry event

Managed corporate event sponsorships, including games, prizing, food, clothing for staff

Planned client and staff parties with food, beverages, decorations, invitations, attendance

PROFESSIONAL EXPERIENCE

TC MEDIA (DIV. OF TRANSCONTINENTAL)

National Account Manager 2013-2015

QUEBECOR MEDIA INC.

B2B Events & Sponsorships Marketing Manager (contract) 2012-2013

National Sales Executive (contract) 2009-2010

BUSINESS INFORMATION GROUP

Senior Account Manager 2010-2012

Manager, Custom Publishing 2007-2009

NOW MAGAZINE

Account Manager (contract) 2006-2007

EXTENSIVE TRAVEL 2004-2005

THE GLOBE AND MAIL

National Account Manager, Automotive & Finance 1999-2004

EDUCATION

Marketing Certificate, Ryerson University

PROFESSIONAL TRAINING

Presentation Skills, Presentation Excellence, RogenSi Canada

Strategic Account Management, Project Management, Selling in Competitive Markets, DEI Sales Training

Psychology of Selling, Wilson Learning Institute

Consultative Selling, Negotiating Profitable Results, Strategic Account Management, Postmedia

The Presenter’s Club, Institute of Canadian Advertising (ICA)

CAAP, Certified Advertising Agency Practitioner, ICA

AWARDS

Sales Rep of the Year, Globe and Mail

Strategic Planning Award, Postmedia Newspaper Group

Testimonials following, references available on request

TESTIMONIALS:

“The Auto/Finance team is the Globe’s secret weapon against the National Post!” Ellen Cohen, Sales Director, Globe and Mail

“Congratulations on being the very best sales and service provider in the newspaper industry. You certainly have done a marvelous job of working, in partnership, with us for our client, Chrysler Canada.” Carey Lewis, VP Managing Director, OMD Worldwide Canada

“Sandra has been great with all the curve balls we've thrown her way, working on this account (LVMH brands, including Louis Vuitton) is not for the faint of heart.” Lina Kim, Account Manager, Havas Media

“Sandra excels at quickly forming strong and effective relationships with her customers by providing exemplary account management service. She is highly motivated and proactive in bringing forward innovative opportunities to her clients and she is always extremely responsive and customer-focused.” Karen Hudson, Director, Shoppers Drug Mart, and previously as Senior Media Planner, General Motors at MacLaren Advertising

“Top service is what we get from Sandra. We are so pleased with her. Thanks again for introducing us to such a professional - one who cares!” Marcha Armstrong, Media Manager, The Brain Storm Group

“My congratulations for receiving the top sales rep of the year award at the Globe awards last week. It’s a delightful commentary by your peers, an acknowledgement of your professionalism, your energy and your obvious success.” Sandy Muir, VP of Advertising, Globe and Mail

“My experience with Sandra has always been positive, she is a professional who is among the best in the business.” Billy Tiegs, President, Tiegs Media Inc.

“Let me congratulate you and your staff on producing a very concise and comprehensive report on travel and tourism. It does an excellent job in organizing a wide variety of statistical information as well as highlighting a number of trends and issues that are impacting the different sectors of the tourism industry.” Scott Meis, Manager Research, Industry Competitiveness, Canadian Tourism Commission



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