Sandra Horton
http://www.linkedin.com/in/sandrahorton1
** ****** ****** acrl48@r.postjobfree.com
Toronto, Ontario 416-***-****
SUMMARY
Results-driven sales and marketing professional known for partnership development, creating innovative ideas and big picture thinking. Excellent communication, sales management and analytical skills, delivering on-strategy solutions. Tenacious, persistent, accountable, highly adaptable and effective at multi-tasking, able to drive new business. A passion for people and to be a top performer has lead to a solid reputation and proven record.
Communication
Event Planning
Building Relationships
Conceptualizing, Innovation
Managing Sales & Clients
Sales Planning
Coaching & Mentoring
Analyzing Markets
SKILLS & ACCOMPLISHMENTS
Sales and Marketing:
Successfully met/exceeded budgets selling multi-media advertising campaigns
Consistently secured new business and grew existing clients in extremely competitive markets
Developed an effective sales proposal, resulting in over $1.5 million new business
Saved almost $1 million by developing close relationship with top client, at all levels
Launched new products including magazines, websites, newspaper sections, client launches
Communication:
Solid presenter, delivering effective presentations to small and large groups
Strength writing letters, proposals, promotional material, industry white papers
Knowledge of all media
Business Management:
Award-winning strategic planning skills including market analyses, category/account plans
Strong at multi-tasking
Solid time management and CRM tracking
Entrepreneurial, adaptable, quick learning curve
Exposure to many industries and styles
Event Planning:
Generated awareness/press coverage by developing a high-impact execution at industry event
Managed corporate event sponsorships, including games, prizing, food, clothing for staff
Planned client and staff parties with food, beverages, decorations, invitations, attendance
PROFESSIONAL EXPERIENCE
TC MEDIA (DIV. OF TRANSCONTINENTAL)
National Account Manager 2013-2015
QUEBECOR MEDIA INC.
B2B Events & Sponsorships Marketing Manager (contract) 2012-2013
National Sales Executive (contract) 2009-2010
BUSINESS INFORMATION GROUP
Senior Account Manager 2010-2012
Manager, Custom Publishing 2007-2009
NOW MAGAZINE
Account Manager (contract) 2006-2007
EXTENSIVE TRAVEL 2004-2005
THE GLOBE AND MAIL
National Account Manager, Automotive & Finance 1999-2004
EDUCATION
Marketing Certificate, Ryerson University
PROFESSIONAL TRAINING
Presentation Skills, Presentation Excellence, RogenSi Canada
Strategic Account Management, Project Management, Selling in Competitive Markets, DEI Sales Training
Psychology of Selling, Wilson Learning Institute
Consultative Selling, Negotiating Profitable Results, Strategic Account Management, Postmedia
The Presenter’s Club, Institute of Canadian Advertising (ICA)
CAAP, Certified Advertising Agency Practitioner, ICA
AWARDS
Sales Rep of the Year, Globe and Mail
Strategic Planning Award, Postmedia Newspaper Group
Testimonials following, references available on request
TESTIMONIALS:
“The Auto/Finance team is the Globe’s secret weapon against the National Post!” Ellen Cohen, Sales Director, Globe and Mail
“Congratulations on being the very best sales and service provider in the newspaper industry. You certainly have done a marvelous job of working, in partnership, with us for our client, Chrysler Canada.” Carey Lewis, VP Managing Director, OMD Worldwide Canada
“Sandra has been great with all the curve balls we've thrown her way, working on this account (LVMH brands, including Louis Vuitton) is not for the faint of heart.” Lina Kim, Account Manager, Havas Media
“Sandra excels at quickly forming strong and effective relationships with her customers by providing exemplary account management service. She is highly motivated and proactive in bringing forward innovative opportunities to her clients and she is always extremely responsive and customer-focused.” Karen Hudson, Director, Shoppers Drug Mart, and previously as Senior Media Planner, General Motors at MacLaren Advertising
“Top service is what we get from Sandra. We are so pleased with her. Thanks again for introducing us to such a professional - one who cares!” Marcha Armstrong, Media Manager, The Brain Storm Group
“My congratulations for receiving the top sales rep of the year award at the Globe awards last week. It’s a delightful commentary by your peers, an acknowledgement of your professionalism, your energy and your obvious success.” Sandy Muir, VP of Advertising, Globe and Mail
“My experience with Sandra has always been positive, she is a professional who is among the best in the business.” Billy Tiegs, President, Tiegs Media Inc.
“Let me congratulate you and your staff on producing a very concise and comprehensive report on travel and tourism. It does an excellent job in organizing a wide variety of statistical information as well as highlighting a number of trends and issues that are impacting the different sectors of the tourism industry.” Scott Meis, Manager Research, Industry Competitiveness, Canadian Tourism Commission