CHERYL LYNN TRONCELLITO

**** ******** ******

San Diego CA 92107 acrjmb@r.postjobfree.com 619-***-****

PROFESSIONAL SUMMARY

A visionary leader in Media Communications/Sales Management with a keen ability to differentiate and position products and services.

Helping clients find a connection between people, brands, and culture using experiences, social, digital, PR, and content. Evaluating a business as if it were my own and offering unique solutions to their problems and growing pains.

Strategic planning with a mix of traditional and digital mediums to help clients achieve their goals. Developing new and existing revenue streams by creating winning presentations and long term customer relationships.

A trusted manager experienced in building high performance sales teams.

PROFESSIONAL EXPERIENCE

CBS Radio, San Diego, CA April 2013-Present

Account Manager

Increase revenue and market share for CBS Radio by selling integrated campaigns on a local and national marketing level, including on-air commercials, station events, and digital assets.

A tool kit that includes; SEO, SEM, social media management, traditional media solutions, mall advertising, e mail marketing, consulting, mobile marketing, creative writing, campaign evaluations and re-caps.

Providing exceptional service with an open mind an exploring spirit and an optimistic attitude.

COX COMMUNICATIONS, San Diego, CA 1999 – 2012

Cox Regional Partnership Manager 2008 – 2012

Developed and trained cross functional sales teams in San Diego, Phoenix, Tucson, and Las Vegas to achieve new revenue development goals for Cox Business and Cox Media.

Generated over $10M in new revenue partnerships with a myriad of new business accounts.

Developed and facilitated innovative sales training programs for over 300 sales professionals at Cox Media and Cox Business to maximize interaction and referrals within the sales teams.

Local Sales Manager 2002 – 2007

Provided leadership and development for local sales team selling Padres baseball, cable networks and interactive media.

Reduced churn and built deep multi-faceted long term client relationships with customers.

Created differentiation in the marketplace and leveraged all Cox assets to maximize customer results.

Exceeded revenue goals and motivated team to achieve their quotas.

Director Hispanic Sales 1999 – 2002

Developed products and sales teams to sell Hispanic programs to new customers in San Diego.

Developed a profitable television program targeting the Hispanic audience in Tijuana and San Diego.

Negotiated carriage on two broadcast Spanish stations to air program for 4 year run. Worked with Spanish radio station to present on-site promotions at Padres baseball games and sold multiple corporate sponsorships.

COX COMMUNICATIONS, Santa Barbara, CA 1994 – 1999

Local Sales Manager

Hired, motivated, and trained sales team to deliver revenue goals. Managed inventory, budgeting and pricing for 60 cable networks.

Consistently exceeded revenue goals and created unique community events to increase awareness of network opportunities.

Worked with local radio station to develop promotion with Bob Newhart that generated over $500K in new customer revenue.

EDUCATION, PROFESSIONAL DEVELOPMENT AND TRAINING

Montana State University - Bozeman, MT

Illinois State University - Normal, IL

MEMBERSHIPS

President, Ocean Beach Community Foundation (2005 – Present)

Board Member, YWCA (2008 – 2013)

Member Alpha Lambda Delta-High Honorary Society

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