Bhavana RAJU

Contact no: +91-974*******

E-mail – acrjlx@r.postjobfree.com

www.linkedin.com/in/bhavanaraju

www. twitter.com/BGlamourholic

Summary

I am a forward looking, Brand Management & Digital Marketing Specialist delivering trans-formative results in market research, revenue growth, customer service and lead generation.

With a keen sense for company’s point-of-view, design sensibilities, and engaging content, I develop a unified brand that delivers impact and results. From digital, traditional advertising, and community involvement campaigns, I make budget-aware decisions that deliver.

Harnessing the power of Social Media Channels, I create the content and put into play the strategies that better position the company for success. I employ reputation management, Pay per Click advertising, Google Analytics, Search Engine Optimization, etc. to drive success to the company.

Professional Experience

I have a Total of 3+ years of experience, below are the details :

Assistant Brand Manager (Pro-TEAM Solutions Private limited), June 2014 – July 2015

Assistant Brand Manager(Dharma Systems Private Limited), May 2012 –May 2014

Role Description

Pro-TEAM Solutions Private limited

Responsibilities :

Promoting brand activities, positioning, business innovation and also responsible for all base business development activities.

I formulate the company's brand long term strategy by implementing marketing campaigns through market research, positioning, competitor analysis, client analysis, budgeting, handling correspondence, arranging and attending client meetings, supporting marketing strategies and detecting brand growth opportunities.

Develop and execute Corporate Social Responsibility campaign while spearheading company market research, service & business development, launches and positioning of key services, including complete re-branding.

Responsibilities :

BRAND STRATEGY

MARKET ANALYSIS

SOCIAL MEDIA STRATEGY

LEAD GENERATION

BUSINESS DEVELOPMENT

1.Brand Development Planning

Analyzed marketing trends and made marketing recommendations based on observations and established marketing guidelines and clearly defined brand awareness goals.

Using the knowledge of the market and competitors, identifying and developing the company’s unique selling propositions and differentiators.

Prepared detailed budget reports with regards to marketing expenses.

Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends

2.Management and Research

Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.

Extensive research and advertising online and Social media.

Tracking and recording activity on accounts and help to close deals.

Ensure sales team members represent the company in the best light.

Training and mentoring the marketing, business development, sales and other internal staff.

3.Client Retention

Present new services and enhance existing relationships.

Co-ordinate with the marketing, sales team, technical staff and other internal colleagues to meet clients needs.

Arrange and participate in internal and external client debriefs.

4.New Business Development

Conceptualize and implement strategies as part of brand building and marketing efforts.

Prospect for potential new clients and turn this into increased business.

Meeting potential clients by growing, maintaining, and leveraging the network.

Participating in pricing the solution/service.

Handling objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.

Dharma Systems Private Limited

Harnessing my knowledge on Brand building, Social Media Marketing experiences and acquired educational skills, I overhauled the complete marketing strategy of this long-established business. From Brand management, marketing strategy, target market analysis, social media presence establishment, driving content marketing initiatives, website rebuild, creating SEO content, and managing marketing budget.

I have translated the company’s goals and objectives into actionable and measurable branding activities and digital marketing programs while delivering multichannel campaigns across e-mail, web, mobile, social media and identifying key areas for improvement.

From branding, lead generation via social media and online advertising, driving content development, social media marketing, and analysis/reporting initiatives, to working with marketing team to integrate digital marketing initiatives with broader marketing goals, I delivered the best I could.

Responsibilities :

BRAND AWARENESS

DIGITAL BRANDING

ONLINE REPUTATION MANAGEMENT

ADVERTISING

EVENT MANAGEMENT

Product : iOS App

Description: The app, targeted at the Elite segment of India. A luxury travel guide, Magazine and Social network for the Elite customers.

Led app launch, including Product development stage (Content and UI ideas), branding, positioning, and market analysis.

Overall responsibility of ATL & BTL activities.

Planning and executing Content, SEO/SEM, PPC, Affiliate, Social media and other online advertising campaigns..

Co-ordination with PR, Advertising agencies and other vendor partners.

Achieved a total of 50,000+ app downloads in 6months of the app launch through PPC and events.

Hired, trained and managed a team of 3 Marketing Assistants.

Product : iOS App

Description: Worked on the Pre launch of a health related (unnamed) app :

Involvement in Market analysis, UI ideas, Target Market, Positioning etc.

Planning and executing SEO/SEM campaigns.

Collaborate with agencies and other vendor partners.

Key Skills

Direct marketing,

B2B

Brand Development,

Market Research/Analysis,

Digital Marketing,

Social Media Advertising,

SEO, PPC,

Podcasting.

Periscoping.

Proficiencies

Microsoft: Excel, Word, PowerPoint & Outlook

Google: Analytics, Adwords, Adsense, Google+

Social: Facebook, Twitter, YouTube, Instagram, Pinterest, Periscope, Podcasts

Web: SEO, SEM, FB Power editor, Wordpress.

Strengths

Excellent written and verbal communicator

Quality leadership

Decisive and Driven

Negotiation skills

Budget Management

Multitasking Skill

EDUCATION

Bachelor of Commerce: Marketing (Mount Carmel College) 2012

Certification Courses

Digital Marketing Management Certification. (Web Marketing Academy )

Google ad words (In Progress).

Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator – Yale University (In Progress).

Contact this candidate