LINDA S. VREELAND

*** ********* ******

Wyckoff, New Jersey 07481

973-***-**** cell 201-***-**** home

Email: acrjlk@r.postjobfree.com

June 2013 to July 2015

Site Manager

The Hermitage Museum

Ho-Ho-Kus, NJ

Full-time; reported to Board President

Responsibilities:

• Managed one part-time office assistant and one maintenance manager

• Liaison with State of New Jersey supervisor

• Liaison with exclusive catering firm for event scheduling and logistics

• Initiated, created and managed all marketing communications needs for Historic Landmark house museum

• Directed logistics for all daily activities, events, exhibitions and meetings relating to museum and office

• Initiated, designed, created and wrote all print collateral, press releases, website updates, newsletters, and emails

• Liaison with all evening lectures, roundtable programs, and chairpersons of all trustee-run events

• Managed docent scheduling, historic house tours, and daily calendar

• Docent: Coordinated event tours and provided daily tours for visitors, school and scout groups

• Initiated monthly meetings with curator, public historian and education director

• Wrote all membership renewal, annual appeal, and all types of donor letters. Accomplishments:

• Co-chaired four staff-run fund-raisers to support museum restoration projects.

• Managed all logistics for seven major fund-raisers

• Initiated and co-wrote grants and applications to N.J. Preservation Office to obtain funds for our historic preservation projects

• Initiated quarterly staff report presentations to Board of Trustees to help bring transparency between the two

• Designed and created graphics for several exhibitions that increased the level of professionalism visually

• Implemented a friendly internal working environment that strengthened the 5-person staff to better accomplish new events and exhibitions that resulted in increased awareness of the museum to the public August 2011 to June 2013

Visitor Services Coordinator

The Hermitage Museum

Ho-Ho-Kus, NJ

Part-time; reported to Museum Director

Responsibilities:

• Managed all membership renewal and correspondence relating to a non-profit organization

• Initiated and created print graphics for museum’s fund-raisers, events and educational programs July 2011 to present

Office Manager

John Ernest Inc.

Wayne, NJ

Part-time; report to owner

Responsibilities include invoicing clients, managing purchase orders, office duties. April 2007 to July 2011

Marketing Communications Manager

M. Luxuries

Waldwick, NJ 07463

Full-time; Reported to CFO

Résumé of: LINDA S. VREELAND – Page 2

Responsibilities:

• Initiated and developed brand identity and guidelines for all advertising and collateral

• Wrote and implemented marketing plan for successful U.S. and O.U.S. market product launches

• Senior copywriter, editor, and creative designer for all collateral Accomplishments:

• Created and executed Marketing and Communications plans, increasing revenue and brand image

• Created and implemented new brand identity guidelines

• Increased revenue by 80% in 6 months through merchandising displays, public relations, catalog, direct mail campaigns, and industry trade shows

April 2006 – present

Freelance Creative Designer & Marketing Consultant

• Clients include local merchants and non-profit organizations

• Proficient in MAC/PC applications: Quark, Adobe Creative Suite, Microsoft Office, Dreamweaver, Constant Contact, and PastPerfect

October 1999 to April 2006

Marketing Communications Manager

DogWatch Inc.

Natick, Massachusetts

Reported to President and CEO

Responsibilities:

• Initiated, developed and implemented Marketing Communications Strategic plan

• Senior copywriter for web site and all sales collateral and instructional literature

• Managed 300K marketing budget

• Designed all marketing collateral materials from concept to print

• Event Planner for annual sales meeting with 200-plus attendees

• Presented annual Marketing strategy to sales and corporate personnel Accomplishments:

• Initiated weekly company meetings to bring awareness of activities and priorities among all departments

• Initiated and developed corporate brand strategies and identity standards

• Revamped workshop venues for annual meetings; assessed and hired speaker candidates for annual meetings; managed and attended all national and regional industry conferences and events

• Created corporate guidelines to increase brand awareness in industry

• Increased revenue 20% through sales literature, trade show and veterinary program direct mail campaigns

• Re-designed and maintained corporate website to strengthen brand

• Created a quarterly training program for new dealers

• Redesigned corporate logos, product labeling, instruction booklets, and DVDs

• Wrote and designed quarterly newsletter

April 1995 to October 1999

Senior Marketing Communications Specialist

Medtronic Inc. Danvers, Massachusetts

Reported to Director of Marketing

Education:

Ridgewood School of Art and Design; Associate of Arts, Advertising and Art History Northeastern University; course studies in Anthropology and Archaeology Organizations:

Board Member, Wyckoff Historical Society; www.wyckoffhistory.org Docent, The Hermitage Museum, Ho-Ho-Kus, NJ

Completed training in C.A.R.T. and C.E.R.T. 2013

Executive Board Member, Friends of Wyckoff; 2006 – 2012; Chairperson, 2010 – 2012 References and portfolio upon request.

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