William D. Brown

*** ***** ******

Narberth, PA *9072

Mobile: 610-***-****

acricq@r.postjobfree.com

Summary: An accomplished product marketing professional with a track record in product management, planning, and market analysis in retail consumer electronics, telecommunications and security industries. A leader who has led multiple product launches and guided technical, sales and marketing teams. Specific areas of experience include:

Strategic Planning Program Management Competitive Analysis Product Road Mapping Product Requirements User Interface Definition UX Requirements Regulatory Compliance Strategic Relationships Product Launch Web Application Management International Business JIRA and Zephyr Agile Development SDLC

PROFESSIONAL EXPERIENCE

3SI Security Systems May 2013 – July 2015

Global Product Manager

Responsible for managing the hardware and user interface requirements for a security business product portfolio for tracking assets with GPS Location Services and cellular communications. Performs competitive analysis, captures market, product, user interface and UX requirements. Writes product requirements documents, captures user stories, develops wire frames, and manages the product road map for the Americas and Europe. Deployed new tracking products in cash, ATM, pharmacy, tobacco, and mobile phone categories.

Comcast Oct. 2009 – Aug. 2011

Product Management Consultant, Analog to Digital Video Service Migration

Responsible for providing business guidance to development teams in an Agile environment for automating ordering and activation of digital adapters by phone (IVR) and via the Xfinity website. Coordinated activities with markets and customer care. Recommended changes to marketing material to improve automation and UX through more effective marketing tactics. Analyzed technical issues in markets and billing systems. Reduced automation fallout and led troubleshooting efforts for improvement.

Zoombak, LLC (currently a subsidiary of Securus, Inc.) Nov. 2007 – Nov. 2008

Product Manager

Using GSM and A-GPS technology, the service obtains and communicates location fixes that are presented to users on the Zoombak website and mobile phones.

Managed the web application for a consumer oriented location based service. Assessed competitive landscape. Defined market requirements. Directed usability improvements. Guided the Zoombak product development team, system integrator, and portal partners.

Created wireframes and user interface requirements. Provided marketing input for functional specifications.

Led the design of new user interface flows and features to improve website usability and user experience through work with marketing, operations, and web development stakeholders.

Defined new application features for the mobile telephone SMS interface; geo-fence set up; and tracking history. Researched and recommended mapping feature improvements and providers.

Ingrid, Inc. (currently LifeShield Security) Sept. 2005 – Oct. 2007

Director, Product Management

Managed a wireless home security product portfolio in a start-up environment. Defined product and market requirements. Led efforts to meet compliance with FCC regulations, product safety requirements, and security industry standards. Directed and managed alliances with key customers and contract manufacturers.

Brought the first Ingrid commercial digital wireless security system into production.

Managed the safety (UL/CSA 60950, UL1310) and FCC/IC certification processes for a portfolio of telecommunications based security products for US and Canadian markets.

Led a successful certification effort for compliance with security and safety industry standards (UL1635, 985, 1023, 1637, 634, and ANSI/SIA CP-01) for fire, burglary and home health care.

SiriusXM Satellite Radio Mar. 2002 – Apr. 2005

Director, Product Management

Developed strategy and tactics for satellite radios and accessories used in homes. Led business development efforts and managed brand alliances. Wrote product definition documents and led a team of engineering, marketing, sales, finance and legal professionals in support of those alliances. Negotiated contracts with brand partners and was the main point of contact between Sirius and partner factories in Japan, China, Taiwan, and South Korea.

Launched retail home satellite radio receivers through alliances with consumer audio brands.

Introduced the first dedicated custom home multi-zone satellite radio receiver to the custom electronics installation channel (CEDIA) and established license agreements with a variety of manufacturers of custom audio equipment to develop satellite radio interfaces.

Introduced the first satellite radio table radio through an alliance with a specialty radio brand partner.

Provided direction for development of home antenna platforms and negotiated distribution agreements with two major consumer electronics accessory companies.

Thomson Multimedia Mar. 1992 – Mar. 2002

Product Planning Manager, RCA Accessories

Universal Remote Controls, TV Antennas, DBS Accessories, Projection TV Accessories, Xbox Accessories

Planned and executed product strategies for a variety of consumer RCA branded electronic accessory businesses. Performed competitive analyses. Directed package development. Created product plans and roadmaps. Made product sales presentations to national and regional retailers. Responsible for pricing, capital expenditures, vendor selection, cost negotiation, production scheduling, inventory levels, consumer relations management (800 # service) and product training.

Program Manager for the development and production of the Microsoft Xbox DVD Playback Kit.

Established RCA branded products as retail market share leaders in a variety of competitive categories including universal remote controls, antennas, and Digital Broadcast Satellite accessories.

Realized revenue increases in those categories from $5 million to $100 million through the introduction of new products.

Maintained high margins through mix and life cycle management.

Developed sources of low cost manufacturing in China, Philippines, Indonesia and Mexico.

Hunt Corporation Mar. 1982 – Mar. 1992

Product Management and Sales, Office and Art Products

EDUCATION

Drexel University, B.S. Business Administration, Marketing

University of Pennsylvania, Professional Development – Course work in Organizational Dynamics

PMI Project Management Program, 35PDUs, Completed July 2012.

Software Applications, Word, Excel, Visio, PowerPoint, Project, Outlook

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