091*-***-**** (**)***-**** B** L** Security Avenue Bankers Village 1, Caloocan City acri0k@r.postjobfree.com Ella Fucanan

2015

2014

2013

2012

2011

2010

ABS-CBN CORPORATION

MIGO ENTERTAINMENT, INC

POSTMANILA

IMCOLOR

Project

Mgmt

Film

Editing

Branding

Corporate

Identity

Advertising/

Promo

Events

Content

Marketing

Corporate

Campaign

Brand

Identity/ Bus

Devt

Brand

Identity/

Content

Laid out campaigns for various

content resulting to dominance

in ratings and/or deepening of

audience affinity.

Maximized the

impact of various

corporate

initiatives through

synergized multi-

media executions

Distilled brand

identities of diff’t

entities & helped

concretize it through

its key business

initiatives.

Increased 1st-time

buyer’s purchase by

600 % through a loyalty

program;

Wrote copy for the

brand’s marketing

comms across various

channels, implemented

across 100 locations

Improved the coherence

and authenticity in character

development/ audience

engagement by threshing

out the human values of

lead characters/ celebrities

Positioned a new platform as a

consumer’s brand informed by

data-driven gap analysis pulled

from at least 500 data points

Defined why the product

matters through producing

various multimedia materials

used for investor pitches

Designed the brands’ activation

strategy, and piloted the rollout

bringing in 900% more than average

day sale, and converted 1050% more

than average day

Erik Matti’s Tiktik: The Aswang Chronicles,

Jade Castro’s Zombadings: Patayin sa

Shokot si Remington, Quark Henares’

Rakenrol

Doy Del

Mundo’s

Paglipad ng

Anghel, Topel

Lee’s Tumbok

Project Manager/ Operations/ Communications:

Headed execution of key projects, operations, public relations & communications of a startup company

EDUCATION

University

of the

Philippines

Diliman

Cum

Laude

Bachelor of

Arts in

Broadcast

Comm

‘2010

PERSONAL

PROJECTS

• Mobile/ Web

App,

Angelhack

MNL: Expresv

• Music

Video: Silent

Sanctuary’s

Bumalik ka na

sakin

• Documentary:

The National

Museum

Cultural

Mapping

SKILLS

Content

Marketing

Branding

Copywriting

Video Editing

Creative

Direction

Contact this candidate