Fairmont Royal York Hotel March **** – Current

Marketing

Proposed initiative to engage young travelers at the hotel that could be rolled out across the brand while introducing guests to various property amenities

Proposal was accepted and is planned to be implemented this coming year at the Royal York property

Front Desk Agent

Check guests into hotel

Confirm billing accuracy

Help guests by answering questions

Gust Services Valet Driver

Park arriving guests vehicles, and retrieve them in a safe and efficient manner, assist with luggage as required

Personal Initiatives

Drafted a Quality Control Observations and Revenue Enhancement / Cost Control Report

This was well received by all management from supervisors to director of rooms, it included challenges, solutions and costs of implementation.

Creation of a Valet Drivers Training Manual

This manual is in the process of being implemented and is to help reduce expenses resulting from damage to

vehicles, reduce the learning curve of new hires and improve customer service.

Vision 2000 Travel Group December 2012 - January 2014

Digital Marketing Coordinator

Determining client lifetime value

Determining top yielding products

Market research of current leisure client base, including purchasing patterns, and demographics

Analyzing 7 different websites using Google Analytics and producing weekly traffic reports

Developing online advertising campaigns using Google Adwords

Re-launching YouTube channel and growing views from 4,000, to 40,000 in four months

RadonicRodgers March 2012 – October 2012 (contract position)

Marketing Analyst

Market research and brand positioning of the travel and tourism markets for Barbados and Montenegro

Facilitated brand analysis meetings with clients of various travel and tourism organizations

Created branding recommendations

Writing conference reports

Social media planning and proposal for a Cuban hotel chain

Blue Hawaii Cruise 2003 – 2006 (sole proprietor)

Purchased home based business and negotiated financing terms with franchisor when this was not a traditional practice of the franchisor

Developed business plan for celebrity based cruise

Contacted Elvis Presley’s family and affiliates to participate in cruise

Negotiated with cruise line to limit financial risk through a scheduled claw back system to avoid attrition penalties

Met with various funding sources in an effort to raise seed capital, including angel investors

All Elements Sole Proprietor (part time) 2005- 2009

Created sales training programs and helped three service companies, a coffee roasting and supply company, a small accounting practice, and a private radio station

Results from training program included; increased closing ratio, better value proposition, increased confidence, need to expand sales force, winning new business from larger competitors which were previously not interested in switching suppliers

Residential Apartment Rentals and Management (Personal Real Estate) 2005 to 2009

Listed apartments with various advertising outlets

Showed apartments to possible renters

Did background checks, signing of rental contracts

Managed apartments maintenance and accounts payable and accounts receivable

Various Sales Positions

Alexanian Flooring January 2006 to July 2006

Sold flooring to general public, and helped a colleague become more comfortable in selling on the floor through role playing at the request of the manager. While at Alexanian’s I had one of the highest margins in the store

Volvo Automotive August 2005 to November 2005

Was second in sales in my second month at the dealership as a result of my ability to close and present the product in an engaging way.

Tenx Business Consulting May 1997 to October 1997

Raised over $250,000 in private investments for private investment opportunities and helped to open an office that sold corporate training and corporate coaching services with the goal of providing a ten times return on training programs for companies.

Education

George Brown College - Bachelor of Business Administration Degree, Hospitality, Honours 2015

Cornell University - Hotel Revenue Management Certificate 2013

Mohawk College - Marketing Diploma, Honours 2011

Mohawk College - Television Broadcasting 1997

Memberships

Canadian Hotel Marketing and Sales Executives Toronto

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