Joe Sharpe VP of Player Development

Cell: 702-***-****

acrhh5@r.postjobfree.com

SKILL HIGHLIGHTS

Strong operational and business qualifications with a proven track record of more than 20 years of hands-on experience in strategic planning, customer development, casino marketing strategies and customer service. An accomplished, results-driven professional with expertise in business development. Recognized for consistently achieving goals by increasing sales and growing revenues. Formulated new strategic marketing and business initiatives. Met or exceeded marketing targets, financial objectives and departmental budgets. Developed new relationships and extended network of contacts and industry leaders. Analyzed and prepared due diligence for new investment opportunities and lines of business as well as brokered Title fights with fight promoters and TV networks to execute many fights at MGM, Caesars Palace, Paris Las Vegas, and The Cosmopolitan of Las Vegas.

PROFESSIONAL EXPERIENCE

The Cosmopolitan of Las Vegas

Vice President of Player Development

October 2013 – Present

Driven to develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings. By creating customer centric teams focused on delivering unique experiences and building strong relationships.

• Demonstrated the ability to lead diverse teams of professionals, driving them to new levels of success at The Cosmopolitan.

• Proven ability to successfully recruit, and analyze an organization's critical business requirements, identify deficiencies and potential opportunities

• Drove a 450% YOY growth in actual casino win from 2013 to 2014 (~$5M in 2013 to ~$23M in 2014).

• Determined and approved, for the Player Development team, the issuance of appropriate player reinvestment such as comps, airfare, and discounts. Authorizer of casino credit up to $250,000. Responsible for Player Development team collection on outstanding balances.

• Successfully negotiated 7 Boxing events, most recently Bradley vs Chavez on HBO. Worked through in house production, ticket price, ticket distribution and promotion of each fight.

• Created a sales culture on the team based on professionalism, ethics, and customer relationships.

• Helped create and implement department standards and processes.

• Implemented unique intimate customer events with celebrities and professional athletes.

The Cosmopolitan of Las Vegas

Sr. Director of Player Development

April 2012 – October 2013

• Developed new business relationships and maintained relationships with existing patrons through frequent personal contact in order to generate new and incremental gaming trips from high level guests.

• Determined and approved the issuance of appropriate player reinvestment such as comps, airfare, and discounts.

• Drove player attendance at Created functions hosted by property. Served as an ongoing ambassador and advocate for The Cosmopolitan and delivered personalized service to high-valued guests.

• Provided guidance for entire casino marketing staff, and maintained professional and courteous relationships with team members in Player Development, enhancing the productivity and effectiveness of the Player Development department and all property operations.

Caesars Place of Las Vegas

Director of Customer Development

January 2003 - April 2012

As Department Trainer, helped with hiring recruiting and training of new employees. Consistently recognized as one of their top producers as a Director at Caesars Palace ($2 million of theoretical in the 1st quarter 2007) and achieved annual revenue of up to $7M in actual casino win. Helped maintain relationships with existing high-value guests through frequent personal contact in order to generate new and incremental gaming trips from high level guest. Determined and approved the issuance of appropriate player reinvestment such as comps, airfare and discounts. Issued casino credit up to $100,000 and responsible for collecting outstanding balances. Captured and maintained an elite customer base which helps generate gaming profits for the property. Generated new business through special intimate events. Successfully executed Boxing Events such as:

• Hatton vs Urango; Hatton vs Castillo

• Castillo vs Corrales, Klitchko vs Williamson,

• Shane Mosley vs David Estrada Mosley vs Shaq

• Meet & greets, with high profile celebrities and athletes alike

Treasure Island

Executive Casino Host

June 2002 - January 2003

Helped maintain relationships with existing patrons through frequent personal contact in order to generate new and incremental gaming trips from high level guests and helped build data base. Determined and approved the issuance of appropriate player reinvestment such as complimentaries and gifts as well as issued credit up to $75,000 and responsible for collecting outstanding balances.

MGM Hotel & Casino

Latin American Marketing Executive

February 2001- June 2002

Helped maintain relationships with existing international patrons through frequent personal contact in order to generate new and incremental gaming trips from high level guests and helped build data base. Determined and approved the issuance of appropriate player reinvestment such as complimentaries and gifts as well as issued credit up to $75,000 and responsible for collecting outstanding balances. Being fluent in Spanish, allowed me to travel extensively into the market generating new customers.

Education

University of Phoenix 2007 - 2008 MBA

University of Phoenix 2005 - 2007 BS/BM

College of S. Nevada 1996 - 1998 Associate Degree General Studies / Hospitality

SN Vo-Tech 1988 - 1992 High School Diploma / Culinary Degree

Languages Fluent in English & Spanish (both read and write)

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