To secure a top executive/senior managerial/managerial position in your prestigious company where I can utilize my knowledge and experience in sales, marketing, operations, training, credit and collection, thereby, substantially contribute to the attainment of the company’s goals and objectives.

CAREER HIGHLIGHTS

Mawab Resources Inc.

Responsible for increasing the station’s petroleum sales by about 10-15%

vs. last year in terms of sales volume in liters by implementing a marketing program entitled “Pangkabuhayan Regalo Promo”.

Implemented as well an incentive program for lubricants which increased the

sales to about 30-35% vs. last year in terms of peso sales.

Freelance Consultancy

Responsible for initiating the establishment of the water refilling station of

my Brother-In-Law based in Cebu City and its expansion plan.

JETBEST Multilines Corp.

The Team was able to increase sales from an average 70,000 bags of animal

Feeds to an average of 99,000 bags (average price of Php 1,350) sometime in December 2011.

Responsible for the establishment of the Calapan Depot to bring closer the

Products to its various customers in the area.

Implemented a “Sales Trip Incentive Program” (based in volume) and

Ramos Poultry Supply was the first to enroll in the program.

Carport International

Was able to keep the business afloat as instructed by the owner (with whom

my Father-In-Law was a sort of a partner) since the owner went abroad

to negotiate for financiers in Japan and Spain to start up their business for a roll-on/roll-off business to be based in Kolambugan, Lanao Del Norte and

will ply the route going to Ozamis. This will cut the travel time from Cagayan De oro City going to Pagdian City.

Honda Philippines Inc.

Increased the motorcycle sales from an average of 2000 units to an average of

4000 units (average price is Php 60,000). This was during my assignment as Area Sales Manager and concurrently as Depot Manager of the Visayas Region. We were also able to increase the dealership network in the Visayas Region and our performance was the vehicle for my promotion as Regional Sales Manager in NCR and Luzon areas.

Registered the highest motorcycle sales in March 2007 of 22,000 units (average price is Php 60,000) while being the Regional Sales Manager for NCR and Luzon.

As a member of the Dealer Development Committee, being responsible for declaring an area open and Dealer’s subsequent appointment, was able to increase the number of Dealer Branches via the proper monitoring of every Dealer’s retailing power. It was also during our time that Honda Philippines Inc. accepted new Dealer applicants outside of its existing Dealer base.

Responsible for the recommendation and its subsequent approval to use the Cebu Depot ground floor into a spare parts warehouse to augment for the delayed deliveries.

As a Honda Accredited Instructor, trained various Dealer Personnel before the formal opening of every Dealer shop/store.

Royal Sporting House Marketing (Philippines) Inc.

Responsible for establishing the business of the company in the VISMIN Region based on the company direction and objective(s).

Responsible for setting up and its subsequent operation of the company’s Regional warehousing and distribution center based in Cebu City. This was being done to solve the problem of delayed deliveries as well as to align product time line launch in relation to Metro Manila area.

Responsible for the sustained sales of an average peso value of Php 5 million to Php 10 million on a monthly basis.

Interfeeds Philippines Inc.

Responsible for the sustained sales of 100,000 bags to 150,000 bags on a monthly basis (average price during that time was Php 950/bag) in practically VISMIN Region.

Responsible for the setting up and its subsequent operation of various Depots in the key areas of Mindanao like : (1) Ozamis City; (2) Butuan City; (3) General Santos City and (4) Davao City. This was to bring closer the products to each various customers which solved the delayed deliveries.

Set up Distributors in aquaculture rich areas where we didn’t have any depot like in Bohol.

Made arrangements as well for direct shipments scheme for big aquaculture farms like the Tanchan of Cebu City and Eugene Lim of Ozamis City. This supported our sales generation in the assigned territory.

WORK RECORD

RETAIL MANAGER

Mawab Resources Inc., distributor of petroleum products, lubricants and

management of retail stations. 404 Alabang Business Tower, Acacia Avenue,

Madrigal Business Center, Alabang, Muntinlupa City. From March 2013 up

April 26, 2014.

Duties and Responsibilities

Manages the whole retail business unit of Mawab Resources Inc. and reports directly to the Senior Vice President and the President/CEO.

Member of the company’s Management Committee (MANCOM).

Oversees all sections under the Retail Department like: (1) Human Resource Management Development Section (inclusive of training and payroll); (2) Operations Section (includes pricing and management of retail stations); (3) Purchasing; (4) Construction, Repair and Maintenance Section; and (5) Marketing Services Section.

Design and implement marketing programs to increase sales of retail outlets, both petroleum products and lubricants.

Design and implement lubricants in-house incentive program in order to push sales of the mentioned product.

Design and implement station motivational program in order that personnel will exert extra effort to further increase sales both for petroleum products and lubricants.

Scout and negotiate with various suppliers to establish additional business for each retail outlet in order that additional revenue will be obtained.

Responsible for finalizing contracts in relation to acquired sites for the company’s retail expansion program.

Responsible for the timely price adjustment in relation to price increases and rollback in consideration with the product cost, freight cost and margins.

FREELANCE CONSULTANT

Served as a freelance consultant to my In-Laws in managing the operation of their water refilling business based in Cebu City as well as its distribution network within the said locality.

We have identified areas for expansion and studies have been conducted on

its viability.

Accepted as well outside consultancy, particularly within my contacts in the

motorcycle industry as well as in the aquaculture business. For the

motorcycle industry, tasks would span from identifying areas for expansion

and the area’s viability, sales and marketing programs, implementation of

training programs and other related operational matters. For the

aquaculture business, it deals mostly on the technical aspect of fish and

shrimp culture.

From April 2012 up to February of 2013.

NATIONAL SALES MANAGER

JETBEST Multi Lines Corporation, manufacturer of animal feeds, fish feeds, specialty feeds, cock fighting feeds, produces and distributes animal health products. National Highway, Barangay Maraouy, Lipa City.

Has instituted a lot of developments and changes within its department and has consistently improve the sales on a month to month basis versus last fiscal year.

Managed the Sales Division and implemented sales programs to support generation of sales. Introduced and implemented new motivational programs/incentive scheme to increase morale of Sales Team and eventually, attain sales objective. Crafted a SMART forecast for the division which resulted to the increase in sales. Reviewed sales operational expenses in order for the division to be cost efficient and contributes to the profitability of the whole company. Implemented competitors’ price monitoring and made adjustments accordingly.

Implemented sales personnel monitoring/evaluation programs to measure productivity on a daily, weekly and monthly basis.

May 28, 2011 up to February 29, 2012.

GENERAL MANAGER

Carport International. Engaged in the repair, servicing of various vehicles and selling of second hand and surplus automotive products. Sabellano Street, Brgy. Punta Princesa, Cebu City. From July 2007 up to March, 2011.

Duties and Responsibilities

Managed the total company business operations in terms of sales, marketing and after sales service.

Prepares yearly plan and budget for the company.

Managed the company operations in relation to monetary matters, credit and collection as well as personnel management.

Responsible for the pricing of spare parts, materials and related services.

REGIONAL SALES MANAGER (Level of Senior Assistant Manager)

Honda Philippines Inc., engaged in the manufacture, distribution and selling of Motorcycle units, Power Products, Spare Parts, as well as the extension of after sales service. Covering the Regions National Capital Region and whole of Luzon, from October 2005 up June 2007.

Increase the number of dealerships in the assigned territory which lead to the attainment of more than 20,000 units of motorcycles in March 2007.

Duties and Responsibilities

Managed the Sales and Marketing Operations of Honda Motorcycle Products in the Regions NCR and Luzon.

Ensured that the company’s target and related objectives were being met in the assigned territories.

Conducted business review for each Dealer in order to improve generated sales on a per account basis.

Responsible for maintaining a sound collection performance in the assigned Region.

Responsible for conducting trade checks in order to ensure proper merchandising of motorcycle units, inventory mix was at the right level and ensured that POP materials were being utilized for proper merchandising.

Responsible for the implementation of periodic evaluation for all Sales Supervisors in order to measure their respective performances and initiated training, if need be, in order to further improve performance.

Responsible for the implementation of market intelligence in order to create and formulate proper countermeasures to soften the effect of competition and protect the market share of Honda Philippines Inc. in the covered territories.

Responsible in the conceptualization and implementation of marketing activities/programs in order to support respective Dealers retailing endeavors via the 3S subsidy support program.

Conducted trainings to respective Dealer Personnel emphasizing the topics: (1) Selling Skills Techniques; (2) Personal Effectiveness; (3) Customer Service; (4) Industry Trends and (5) Credit and Collection.

Dealer Development Committee member and responsible for reporting the various area updates, determination of blank/open areas for possible Dealer appointments as well as other related matters that affect the over all business operations/interests of Honda Philippines Inc. in the assigned Region.

Responsible for interpretating and analyzing LTO data used as a marketing tool in order to determine blank areas, dealers’ retailing activities as well as their respective market share and in such manner, appointment of a new Dealer or expanding an existing Dealer can be effected.

Responsible for creating market evaluations in order to properly cluster area of sales responsibilities and as such, decision making in the appointment of Dealers can be accurately attained.

AREA SALES MANAGER/DEPOT MANAGER

Honda Philippines Inc., engaged in the manufacture, distribution and selling activities of Motorcycle units, Power Products, Spare Parts as well as the extension of after sales service. Covering Visayas Region, from June 2003 up to October 2005.

Clustered the areas in the Visayas Region in order to appoint more Dealers which lead to the increase in sales from an average of 2000 units motorcycles to about 4,000 units.

Duties and Responsibilities

Managed the Sales and Marketing Operations of Honda Philippines Inc. Products in the Visayas Region.

Managed the Depot/Branch Operations of Honda Philippines Inc. in Cebu City comprised of different small departments as to Service Group, Spare Parts Group and Sales and Marketing Group for Motorcycle, Spare Parts and Power Products.

Responsible in interpreting and analyzing LTO data used as a marketing tool in order to determine blank areas, dealers’ retailing activities as well as their respective market share and in such manner, appointment of a new Dealer or expanding an existing Dealer can be effected.

Responsible for creating market evaluations in order to properly cluster area of sales responsibilities and as such, decision making in the appointment of Dealers can be accurately attained.

Responsible for managing a Team of Sales Supervisors, monitor and implement regular evaluations to determine the Supervisors effectiveness in his assigned territory.

Responsible for ensuring that the sales target was being met.

Maintained a sound collection performance as well as assuring that the company’s related objectives in relation to service, spare parts and warehousing operations were being met.

Responsible in conceptualizing marketing activities/programs in order to support respective Dealers retailing endeavors via the 3S subsidy support program.

Conducted trainings to respective Dealer Personnel focusing on the topics: (1) Selling Skills Techniques; (2) Industry Trends and (3) Credit and Collection.

AREA SALES MANAGER

Royal Sporting House Marketing (Phils.) Inc. Sole distributor of Reebok Footwear and Apparel/Accessories, Rockport Footwear and Apparel/Accessories, Vans Footwear and Apparel/Accessories in the Philippines and in the Asia-Pacific Region. Covered the VISMIN Region, from May 1996 up to May 2003.

Duties and Reponsibilities

Managed the sales and marketing operations of the company in the assigned Region.

Managed the merchandising activities and programs of the company in the assigned Region.

Formulated and implemented sales and marketing programs in order to support generation of sales.

Managed the retailing operations of the company in the assigned Region. Supervised the company owned store in relation to sales, marketing, personnel management, warehousing and general accounting activities in the assigned territory.

Conducted consistent trade checks in order to assure that inventory levels were at the right level, in proper product mix and were merchandised properly.

Hired and trained the VISMIN Sales Team in relation to the products’ technology, merchandising, sales techniques as well as customer service.

Did consistent trade checks to ensure that all merchandising standards are being put in place and followed, gathered comments and concerns from various accounts/retailers as well as respective customers vis-à-vis company products and services, in order to effect improvements as the need arises.

Conducted consistent trade checks in order to assure that inventory levels were at the right level, in proper product mix and were merchandised properly. Closely monitored store level inventory in order to determine prompt product replenishment.

Closely monitored accounts receivables in relation to the agreed terms of payment with respective retailers, both the Department Store side and the outright accounts and as such, was able to maintain a sound collection performance.

Responsible for the establishment and management of Regional Warehousing System.

Responsible for putting in place the manpower contracting agency which was in-charge of the company’s Sales Associates.

Closely monitored store level inventory in order to determine prompt product replenishment.

Closely monitored the assigned forwarders in order to ensure timely arrival of goods in the store level.

Made periodic evaluations of the VISMIN Sales Team to determine their respective performances.

Evaluated, determined and approved percentage discount during participation of in-store sale activities.

Closely monitored retail results of each store in order to determine productivity in relation to the expenses incurred by assigning a Sales Associate not withstanding the inventory levels being placed.

Conducted business review for all retailers/accounts in order to effect improvements and push sales further.

Closely coordinated with Head Office for concerns that affect the general operations in the assigned territory or region.

SALES SUPERVISOR

Interfeeds Phils. Inc., a subsidiary of Zuellig Group of Companies, engaged in the manufacturing and marketing of high quality Prawn and Bangus feeds. Covered the whole of Mindanao. From October 1992 up to March 1996.

Duties and Reponsibilities

In-charge of all sales, marketing and technical activities/programs in the assigned territory.

Ensuring that sales target was being met.

Managed the Technical Sales Representatives in the assigned Region as regard to their functions in sales, technical support activities, merchandising activities and related after sales service activities.

Ensuring that collection target was being met.

In-charge of the counterchecking of the technical evaluation conducted by respective Technical Sales Representatives.

Responsible for the setting up of different Depot locations in Mindanao Region in order to efficiently service all Aqua Farms and Dealers.

Managed the Depot Operations in the assigned Region as well as the Personnel within each Depot strategically located in: (1) Ozamiz City; (2) Butuan City; (3) Davao City and (4) General Santos City.

Directed all Depot Administrative Staffs to closely monitor feed shipments in order to avoid damages and assured timely arrivals.

Provided Technical services to all Aqua Farms, customer or non-customer, in order to properly culture prawns, thereby, attaining a better harvest and subsequent profits.

Lead the Team in the implementation of technical trainings for Farm Personnel in the assigned Territory.

Lead in the conduct of business review with our Distributor, Farm Accounts and respective Dealers.

Lead the team in the formulation of SMART forecast in the assigned Region.

Responsible for the performance evaluation of all Personnel under his assigned Region.

SALES REPRESENTATIVE

Interfeeds Phils., Inc., a subsidiary of Zuellig Group of Companies, engaged in the manufacturing and marketing of high quality Prawn and Bangus feeds. Covered the areas of Cebu, Bohol, Province of Misamis Occidental, and the Province of Misamis Oriental. From April 1989 up to September 1992.

Duties and Reponsibilities

Responsible for the attainment of sales target in the assigned territories.

Responsible for the formulation of SMART forecast of every farm’s feed requirement to assure continuous supply, thus, prawns’ growth will be properly sustained.

Managed Interfeeds Products distributor, Marsman and Company Inc., a subsidiary of Zuellig Group of Companies.

Conducted business review with all the Farms and Dealers under his assigned territory.

In-charge of the products’ merchandising activities in the assigned territories.

Responsible for assuring the right feed inventory level in every stage of culture in order that prawns’ growth will be maximized up to the harvest period.

Responsible for the monitoring and servicing of various accounts under his assigned territory.

Responsible for the implementation of marketing activities/programs in the assigned territories.

Responsible for the implementation of technical service support and technical training activities in order to strengthen technical abilities of all Farm Personnel and thereby assuring good harvest.

Conducted post harvest analysis in order to determine factors that contributed to the successful harvest as well as factors that caused the dismal harvest volume vis-a-vis expected harvest volume.

Conducted market intelligence in order to create the proper countermeasures to soften if not, eliminate the effect of the competition.

Consistently transmitted reports to our Head Office as regard to sales, technical reports, competitors’ activities as well as related matters that affects the business interest of our company.

Lead in the conduct of business review with our Distributor, Farm Accounts and respective Dealers.

EDUCATION

Bachelor of Science in Fisheries, Major in Inland Fisheries, University of the Philippines in the Visayas, College of Fisheries, Institute of Aquaculture, 1985-1989. The first three years of my college days were spent in U.P. Diliman until the completion of U.P. in the Visayas in Miag-ao, Iloilo.

ACTIVITIES AND HONORS

Treasurer, Parents Teachers Association, University of San Carlos – North Campus Grade School Dept., School Year 2005 – 2006. Gen. Maxilom Avenue, Cebu City.

Second Year Representative to the Board, Parents Teachers Association, University of San Carlos – North Campus High School Dept., School Year 2005 – 2006. Gen. Maxilom Avenue, Cebu City.

Representative to the Board, University of San Carlos – Boys Grade School, School Year 2003 – 2004 and School Year 2004 – 2005. Gen. Maxilom Avenue, Cebu City.

President, Parents Teachers Association, University of San Carlos – Boys Grade School, School Year 2002 – 2003. Gen. Maxilom Avenue, Cebu City.

Vice – President, Parents Teachers Association, University of San Carlos – Boys Grade School, School Year 2001 – 2002. Gen. Maxilom Avenue, Cebu City.

Incorporator, LATAGAW BROTHERHOOD FOUNDATION (A non-profit, non-stock organization composed of U.P. Latagaw Professionals), 1997 up to the present.

Consistent BFAR Scholar upon graduation in College, 1985-1989.

Co-Founder, U.P. LATAGAW BROTHERHOOD (A service oriented fraternity of Visayan speaking students in U.P.), Davao Chapter, founded in the year 2000.

Founder, U.P. LATAGAW BROTHERHOOD (A service oriented fraternity of Visayan speaking students in U.P.), Iloilo Chapter, founded in the year 1988.

Founder, U.P. HUGPONG (A social organization composed of Visayan speaking students in U.P.), Iloilo Head Chapter, founded in the year 1988.

TRAININGS AND SEMINARS

Completed the Honda Fundamental Course – 1 Adviser’s Course conducted by Mr. Tomimaya of Honda Motors Japan HR Development Center, from Sept. 11-14, 2006 and Nov. 16-17, 2006. Presently a HFC-1 Adviser which focuses training on Honda Associates to properly assimilate Honda philosophy and proceed with work based on Honda fundamentals.

Completed the Honda Accredited Instructors Training in Motegi, Japan, conducted by Honda Motors Japan HR-Training Department. From April 8-15, 2006. Presently a Honda accredited instructor conducting trainings for

Sales and Market Trends for Honda Motorcycle products, Salesmanship, Basic Customer Service and Credit and Collection.

Attended and completed the “Strategy Planning Workshop”. Conducted by Ancilla Enterprise Development Consulting, April 14, 15 & 16,2005 at Manuel M. Lopez Development Center (MMLDC), Antipolo City.

Attended and completed the “Executive Team Building Workshop”. Conducted by Ancilla Enterprise Development Consulting, April 8 & 9, 2005 at Manuel M. Lopez Development Center (MMLDC), Antipolo City.

Attended and completed the “Cross-Cultural Management In the Global Workplace and Understanding Filipino-Japanese Cultural Values”. Conducted by Sylvano D. Mahiwo, Ph. D. of The Philippine Cultural & Technical Association of Returned Overseas Scholars – AOTS Alumni Society, September 24, 2004 at Bellevue Hotel, Alabang, Muntinlupa City.

Attended and completed the one day seminar on “Employee-Employer Relationship”. Conducted by Mr. Rene M. Gener, VP – HRMD, Honda Philippines Inc., February 2004 at Asian Institute of Management, Makati City.

Attended and completed the “Breakthrough Thinking: A Passion for Growth Seminar”. Focused on Team Building and Personality

Development. Conducted by Integrative Learning International, June 25-27, 2002 at Fontana Resort, Pampanga.

Attended and completed the “Team Building and Goal Setting Training”. Conducted by Mr. Tony Ramirez, H.R. Director of Pilipino Telephone Company, March 21, 1998 at R.S.H. Marketing (Phils.) Inc. Conference Room, Pasong Tamo, Makati City.

Attended and completed the “Moral Recovery Program”, March 20, 1998. Sponsored by the Quezon City Medical Center and was held at Q.C.M.C. Social Hall.

Attended and completed the “Franchise Dealer Development Program”. Conducted by Avon Philippines, April 23, 1994 at Butuan City Avon Sales Office.

Attended and completed a course on “Productivity Enrichment”, Dec. 20-21, 1993 at Las Brisas Resort Hotel, conducted by People Learning House Inc.

Attended and completed a course on “Supervisory Development”, May 7-9, 1993 at Las Brisas Resort Hotel, conducted by People Learning House Inc.

Attended and completed a course on “Sales Development”, April 14-16, 1993 at Bacolod Pavilion, conducted by People Learning House Inc.

Attended and completed a training on “A Competitive Edge/Sales-Personality Development Program”. Conducted by Mr. Ding Posadas,

Training Manager, Marsman and Company Inc., February 1992 at Zuellig Building, Makati City.

GREW UP IN BUTUAN CITY

Father was previously a Technical Plant Manager in Monrovia, Liberia and joined our Creator in the year 2007. Mother already joined our creator as well. Attended and prepared for College in public schools, the Butuan Central Elementary School and the Agusan National High School. Salutatorian of the graduating class in elementary and second honorable mention of the graduating class in high school. A consistent BFAR Scholar upon graduation in college.

PERSONAL INTEREST

Sports, movies, music and current events

SPECIAL SKILLS

Driving, office machines, computer operation and training.

PERSONAL DATA

Born : 3/12/67

Health : Good

Status : Married

Height : 5’6”

Weight : 140 lbs.

Willing to work on extended hours and travel if position warrants.

REFERENCES

Dr. Wilson U. Du

President/CEO

Du Ek Sam (Appliance and Motorcycle Dealer)

CPG Avenue, Tagbilaran City

Mobile Number (091*-*******

Leonard Lirazan

Area Sales Manager

Visayas Region

Kymco Philippines

Cebu City

(091*-*******

Mr. Eufronio R. Kee

Proprietor

Carport International

Brgy. Punta Princesa

Cebu City

(092*-*******

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