Tracey Ellen Cain

**** ******* **** ~ Alexandria, VA 22305

EM: acrfm2@r.postjobfree.com ~ PH: 703-***-****

Senior Healthcare Sales & Marketing Professional

Accomplished professional with broad experience in marketing and sales including managing partnerships and business development relationships within the healthcare industry. Experienced in customer recruitment and retention campaigns, branding programs, educational and training initiatives strategic planning, communications campaigns, and event planning for educational and commercial organizations. Seasoned sales experience with a specific background in growing revenue through direct sales, customer presentations, new customer recruitment, and team building and mentoring.

Summary of Qualifications

Professional Experience

CryoCell International ~ Oldsmar, FL (2013 – Present)

Outside Sales & Marketing Representative

Manage the creation and execution of sales and marketing strategies to increase new business enrollments for CryoCell products and services. Build new business relationships with healthcare professionals as well as manage existing customer relationships to grow uptake of CryoCell products and services. Plan and lead educational seminars targeting physicians, midwives, and expectant parents on storing stem cells.

Key Contributions:

Increased new business enrollments by an average of 25% per month.

Established new relationships with hospitals and physician offices and expanded new business leads by 18%.

Launched a new program working with birth educators to promote cryo-cell to new parents.

Expanded educational outreaches to labor and delivery nurses about cryo-cell

VCA Antech & VRA Specialty Emergency Hospital ~ Arlington, VA (2011 – 2013)

Outside Sales & Marketing Representative

Responsible for all business development activities and sales for a large specialty veterinarian hospital practice. Managed all print and online marketing to generate sales leads among general vet practices in the Washington Metropolitan area. Conducted one-on-one sales calls with local vets to build referrals for specialty services, and targeted large and medium veterinarian practices in the area and made presentations on VCA and VRA services. Built relationships with a wide range of veterinarian staff and medical professionals to grow the overall sales of the practice through increased referrals.

Key Contributions:

Launched marketing and communications campaigns to increase new business to become the number one choice for referrals.

Developed & implemented print and online communications to referring vets to plan to leverage brand identify.

Used social media to start building a community and communicate capabilities to the community.

Generated marketing materials focused on educating smaller practices on the specialty services, reputation, and benefits of VCA and VRA.

Made one-on-one presentations to practice owners to build relationships and new referral sources.

Chamberlain College of Nursing, Arlington, VA (2009 – 2011)

Clinical Coordinator Specialist

Managed recruitment of student nurses by developing innovative community partnerships, generating marketing campaigns, planning and attending recruitment events, and monitoring online statistics of candidate interest on the web site. Sold packages to hospitals for nurses to attend programs in groups.

Key Contributions:

Developed innovative partnerships with hospital leaders to provide educational opportunity for nurses to attend the college both individually and in group packages

Directed the partnerships with clinical agencies partners to ensure student and clinical site satisfaction.

Created branded marketing and presentation materials to visit local hospitals and deliver formal presentations to key decision makers.

Developed print and online materials with other departments to recruit students to the program.

Participated in academic planning and scheduling for students by securing adequate clinical placement inventory for registration choices for students.

Planned and attended clinical coordination forums, pre-clinical summit events, career fairs, student forums, and conferences as appropriate to prepare and assess clinical program effectiveness.

CooperVision, Inc. Fairport, New York, (2007 – 2008)

Area Sales Manager Medical Sales

Responsible for traveling and making presentations and sales calls on Optometrists to market and sell the companies’ product lines. Served as a train the trainer for instructing other sales representatives on sales and presentation techniques and successful strategies.

Key Contributions:

Ranked in the top 20% in the contact lens sales division in 2008.

Ended 2008 exceeding revenue goal by with 102%.

Educated staff on proper sales techniques surrounding contact lenses along with signing up staff for on-line classes to receive certifications in optometry knowledge. I.e. verbiage and materials used in optometry practices.

Coordinated contact lens insertions in the region to enhance growth of Cooper products and ensure optimal outcomes when placing Cooper lenses in patient’s eyes.

Duramed Pharmaceuticals/Barr Laboratories. Pomona, New York (2002 – 2007)

Professional Pharmaceutical Sales Representative

Marketed and generated sales of hormone replacement therapy and oral contraceptive products traveling to make presentations to Ob/Gyn physicians, nurses, family practitioners, internists and clinical and retail pharmacists.

Key Contributions:

Awarded President’s Club for outstanding sales in 2007.

Exceeded sales forecast and maintained top 20% of over 225 reps for 5 years.

Managed sales strategy in 4 new product launches including developing communications and presentations to target doctors and other healthcare providers.

Established the highest growth in market share in district and ranked amongst the highest in the region.

Conducted lunch and learn seminars for the Ob/Gyn residents, nurses, interns and attending physicians at Virginia Hospital Center & Fairfax Hospital Center.

Selected by the V.P. of sales to mentor new sales reps in the surrounding areas.

Education

B.A., Social Work & Psychology, University of Maryland, Baltimore County, 1992

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