WILLIAM MICHAEL FREDERICKS, (Bill Fredericks)

**** ************* **. ***. *** Briarcliff, NY 10510 212-***-**** www.heathwoodphoto.com Objective

To serve more clients my high quality photography. Considering all photography opportunites. Experience

BILL FREDERICKS STUDIO, INC. Manhattan NYC [June 1985- August 2012]

• Started and managed Photography Studio. Photography, Marketing, Sales, Customer Service, Post Production, Administration

• Grew business and hired and directed staff of 5 full time support staff employees, 5 staff photographers and 15 freelance assistants.

• Specialized in Commercial Photography for Advertising, Design Firms, Editorial, and Corporate.

• Still- Life and Catalogs, (food, tabletop products, fine art sculpture, jewelry, furniture). Shot People for Lifestyle Advertising and Editorial in studio sets and on location. Corporate PR photography,

(portraits, events, still-life for annual reports, capabilities, media). Industrial Photography, (shipping ports, waste management industry). Architectural photography, (interiors and exteriors).

• Specialized in Personal Photography, (Weddings, Bar Mitzvahs, Family and Children Portraits/Shoots) Developed a staff of photographers and support team in addition to myself to service a burgeoning clientele. Curated photographers’ portfolios, and promoted and sold them to my clients.

• Managed and directed a full time artisanal black & white lab on premises. Analog fine art prints, custom film processing.

• Transitioned to full digital shooting and postproduction. HEATHWOOD PHOTOGRAPHY Manhattan and Briarcliff, NY [Aug. 2012- Present]

• Established new business entity as photographer covering the same assignments as above. Portfolios at www.HeathwoodPhoto.com

Skills/ Experience

Shooting: All formats. Shoot to card and/or computer. Shoot RAW and edit/process/retouch in the latest versions of Lightroom, Bridge, and Photoshop using Adobe Creative Cloud. Some experience shooting with Capture One Pro. Film scanning

Lighting; Very skilled technically and artistically with both studio strobe and tungsten lighting for still- life and people, studio and on location. Have shot large volume tabletop still life catalogs alone and also managing a staff of three other photogs. under my employ. Very experienced shooting action/events with on camera and off camera lighting.

Studio Sets: Designed and built for people and still life; advertising and editorial shoots. Interact easily and effectively with colleagues; clients, vendors, subordinates, superiors, photo subjects, co-workers, etc. Love the collaboration of teamwork in executing projects. Highly motivated. Skilled in Quickbooks and Office. Bookkeeping and purchasing. Can design page layouts using design software and Photoshop. Social media experienced.

Marketing included co-creating websites, offset printing of sales material and mailers, print and radio advertising, partnering with industry vendors and lead sources. Created our own proprietary e- commerce photo print sales portal with our own fulfillment and shipping.