Preeta Borkar

Education

M.S. Information Technology and Management May 2016

The University of Texas at Dallas, TX GPA: 3.77/4.0

B.E. Computer Engineering Jun 05

Goa University, Goa, India GPA: 3.5/4.0

Technical Skills

Certifications: Oracle Certified Java Programmer (OCJP), Oracle Certified Web Component Developer (OCWCD), Google Analytics.

BI Tools: SAP Business Objects, SAS (Enterprise Miner), Tableau

Programming: Core Java, EJB, XML, JDBC, HTML, SAS Programming, Servlets, JavaBeans, JSP

Databases and Tools: Oracle, MySQL, SQL Developer

Operating System: UNIX

Other: MS Excel, Google Analytics, Google AdWords, Shell scripting, Visual Paradigm, WebLogic8.1, JBoss4.0.5

Academic Projects

Credit Risk Analysis, UT Dallas

Built and analyzed various statistical models (Logistic Regression, Decision Trees) using SAS Enterprise Miner to predict the FICO score of credit card users. Decision Tree was the best model with 7% misclassification rate.

Preprocessed raw data (123,589 records & 50 variables) to identify key variables and transform certain variables from interval to binary for predictive modelling.

Identified customers likely to default on credit card bill payment based on the predicted FICO score which would enable the financial organization to assign optimal credit line for each customer.

Google Online Marketing Challenge, UT Dallas

Developed a 3 week Ad campaign using Geo Targeting, Ad Extensions and Ad scheduling to improve return on investment for a company.

Analyzed Google Analytics reports and enhanced the results by modifying AdWords, Ad Text which helped in improving the click through rate by 3% and impressions by 28%.

Market Assessment for A/R analytics software, UT Dallas

Designed a marketing strategy for A/R analytics software and proposed techniques to attract customers.

Identified the market segment most suitable to sell the product by designing a survey and analyzing its results.

Professional Experience

Graduate Assistant, UT Dallas Jun 15 to Present

Worked with professors to produce recommended course content by recording and editing lectures using Camtasia

Senior Software Engineer, Accenture Services Private Limited, Mumbai, India Mar 10 to Apr 13

Used Statistical techniques to find new health predictors which were then used to select a group of customers who could be offered insurance with minimal underwriting.

Created interactive reports to allow quick insights to the processing of claims by region and by call center. These visualizations helped to identify regions where claims processing procedures could be improved.

Documented requirements in the form of Business Requirements Document and created Functional specification.

Managed a team of 3 engineers for product enhancements and trained new hires on various modules of ALIP (Accenture Life Insurance Platform).

Identified project requirements and developed new technical modules using Java and J2EE technologies for ALIP.

Software Engineer, NE Technologies Private Limited, Goa, India May 06 to Feb 10

Implemented phases of Software Development Life Cycle (SDLC) while working on re-architecture of the telecom gateway.

Experienced writing shell scripts for installing and uninstalling of telecom gateway.

Resolved system defects raised by onshore and offshore testing teams with a target of 1.5 defects per day which improved the performance of the telecom gateway by 12%.

Worked with SQL queries to extract and validate data from database.

Migrated the gateway from WebLogic server to JBoss server in a time span of 1 month.

Organizations

Event Organizer, Business Intelligence and Analytics Tools Club, UT Dallas

Volunteer, Corporate Service Responsibility, Accenture, India

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