https://www.linkedin.com/pub/william-brad-allen/b*/465/881

Profile

SENIOR EXECUTIVE – MARKETING, SALES & OPERATIONS PROFILE – Driven, focused and top-performing business development and operations executive with global experience in leading marketing, sales and operations organization. Skilled at leading an organization through mergers and acquisitions, driving market share, revenue growth, and building high-performing organizations. Known for the ability to integrate and grow business development and operations talent within an international footprint.

LEADERSHIP INSIGHT – A creative marketing and sales executive, with an entrepreneurial-ownership attitude, who believes remarkable leaders:

Relate to customers with insights on collaboration in order to solve problems and reduce business risks

Build customer facing organizations around innovative business solutions

Grow globally using a customer business model

Seeking a senior Sales/Marketing/Management/Operations position involved with leading the marketing, sales and operations efforts to achieve goals and objectives through:

Building a successful and inspired organization

Leading the team through development of effective sales and marketing processes

Implementing strategic sales and marketing tactics

Exceeding performance criteria

Creating a culture for training, motivating and empowering sales and marketing teams

Surpassing revenue projections and increasing profitability

Qualifications

Talent for building strong brands and teams, driving revenues and growing profits. 29.5% increase in sales volume, 31.2% improvement in marginal contribution, and 33.3% lift in operating profit through leading the organization’s sales and marketing efforts by established new methods and initiating sales and marketing processes. Growing business at +80% per quarter for 16 quarters straight and achieving over 50+% market share within the pet specialty channel as measured by AC Nielsen on emerging brands through asserting strong leadership and mentoring skills to develop a cohesive team, creating a positive, energetic, and competitive environment fostering greater sales and marketing achievement, and establishing budgets to maximize profitability and increase productivity. Significant skills and experience in:

Sales/Marketing Operations Management

Market Share Strategies and Growth

Business Development

Profit & Loss Leadership

Profit Growth Strategies

Leadership Development

Talent Acquisition

Category Management

Creativity/Innovation/New Products

Strategic/Market Planning

Build & Grow Brands

Global Marketing Strategies

Revenue/Margin Growth Strategies

Channel Positioning

Performance Management

MARKET SHARE AND REVENUE GROWTH

Grew revenues, through market analysis, pipeline management, rapid product development and client-centric goal deployment in excess of 2867% annually for four years.

Drove sales coverage and customer support capabilities with a focused expansion of a channel partner program utilizing a hybrid mix of manufacturers’ representatives, distributors and direct sales force. Sales and market share growth achieved #1 ranking domestically in the pet treat market and #2 ranking globally in 5 years.

GLOBAL MARKETING STRATEGIES

Implemented a global forecasting and planning process that tied revenue, margin, capacity and capital planning into each functional manager’s objectives.

Designed a product-based growth strategic plan and implemented a business-planning model based on a portfolio planning process, consolidating internally competitive product lines.

MARKETING AND SALES OPERATIONS

Pioneered a marketing/sales performance management approach using clearly defined goals, measures, action plans and accountabilities reported through a simple key performance indicator dashboard.

Completed a comprehensive skills assessment of the sales, marketing and customer service organizations, establishing training requirements for a formal, tiered education program.

Experience

Radio Systems Corporation – Knoxville, TN

December 2010 - Present

Global Director, Consumables SBU

Three Dog Bakery, Inc. – Kansas City, MO

July 2009 – December 2010

Vice President – General Manager

Key Companies and Associates, LLC – North Kansas City, MO

July 2007 – July 2009

CMO – Chief Marketing Officer

The Greenies Company – Mars, Inc. – Brentwood, TN

May 2006 – June 2007

COO – Chief Operating Officer

S&M NuTec, LLC – North Kansas City, MO

January 2002 – April 2006

COO – Chief Operating Officer

Vice President – Marketing & Sales

Wilson Chapman, LLC – Marketing – Leawood, KS

December 1997 – December 2001

Executive Vice President

Vice President – General Manager

Pepsi-Cola Company – Purchase, NY

December 1979 – November 1997

Director of Marketing

Director of Sales

Director of On Premise Development

Division Manager

Key Account Manager

District Manager

Route Salesperson

Education & Personal Development

Xavier University, Marketing

University of Southern Indiana, Marketing

Numerous Sales & Marketing Courses – PCMI (Pepsi-Cola Management Institute)

Strategic Marketing Courses – Second Wind Marketing Consortium

Contact this candidate