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Elise Hillary Kaplan

** ******* ***** *** ** (Cell): 201-***-****

Chatham, NJ 07928 acr8yx@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Professional with 5+ years’ work experience within website marketing, communications, and public relations. Expertise in web development using HTML/CSS for emails and websites, writing press releases/blogs/promotional copy, excellent communication, organization and interpersonal skills, managing/training, formatting/editing written works, providing conductive research, creatively directing imagery for websites/emails, managing routine and complex inquiries, preparing recommendations and procedures, and maintaining expense vouchers. Seeking a position in digital marketing and communications. RELATED EXPERIENCE

Prudent Publishing March 2014 - Present

Website Marketing Assistant

Proficient in HTML/CSS to create email campaigns/website management Cheetahmail

Oversee marketing figures and measure ROI with tools like Google Analytics and sales report

Build and deliver email marketing messages, mobile messaging, and other outbound messages for both B2B and B2C audiences.

Assemble A/B and 10/10/80 testing cadence to improve marketing effort and appeal more to target audiences

Responsible for handling all landing pages to Content CMS; following Landing Page Schedule

Creatively directs visual imagery for websites and emails

Efficient with development, testing and implementation of technology to improve websites

Responsible for execution of various email marketing campaigns

Design email templates and images to feature in digital marketing campaigns

Use professional analytical skills to engage and enhance performance

Keep abreast upon new technology in the industry; maintain a basic SEO knowledge.

Issues purchase orders as needed and reviews invoices for accuracy and approval.

Develop content messaging across multiple social platforms and work with creative team to develop visual assets

Update website content using Content Management

Ghostskate New York September 2012 - April 2013

Freelancer

Managed public relations, marketing, and business relations for a start-up longboarding ad agency.

Created pitches, web content, press releases, and letters to improve brand awareness and clientele.

Provided input to increase marketing value to long boarding, advertising agencies, and the media. Reimbursement Intelligence October 2011 - March 2012 Website Marketing Assistant

Solely in charge of written content, design and format for company's website

Wrote press releases and distributed them through media outlets.

Utilized creative and written skills to projects such as; presentations, brochures, and proposals.

Responsible for writing and editing reports, managing business contacts, as well as responding to other needs among the senior management.

Provided extensive research for various projects to develop packets to present to clients.

Utilized Excel for various projects; mass mailings, organizing data information, and create charts.

Used Salesforce to record and track the volume of viewers on the company's website and as a source for social networking. Ogilvy CommonHealth Worldwide February 2011 - September 2011 Corporate Communications and Public Relations Department Intern

Responsible for writing press releases

Distributed press releases to the media such as New York Times, The Daily Record, Wall Street, and Star Ledger.

Pitched letters and brief documents for press releases, contact lists, and vendors for various projects dealing with public relations and upcoming events.

Proficient in Marketwire, a delivery service for public relations agencies used regularly to distribute press releases and announcements to master audience engagement.

Used basic HTML to formulate organization's internet website by using CMS, a software system that provides website authoring and administration tools to allow users knowledgeable on web programming to create and manage website content without much difficulty.

Uploaded and organized the intranet and internet websites so it was updated constantly with current information.

Posted announcements and pictures of special events throughout social networks to accelerate interests. Barnes & Noble College June 2009 - August 2009

2

Marketing Department Intern

Through extensive research established internet marketing strategies to gain more activity on college student websites.

Main communicator of marketing incentives and goals between the marketing department and Barnes & Nobles College stores.

Used PowerPoint to create presentations to research findings and communicate creative solutions.

Provided all the marketing and sales efforts to ensure event tours for sponsored events, such as the Lauren Conrad College Tour, are successful and increase volume of college students in stores.

Audited college schools websites and organized results into Excel spreadsheets to make sure sponsors are promoted properly and to keep records organized as well.

Children’s Specialized Hospital February 2009 - May 2009 Fundraising Foundation Intern

Involved in all aspects of fundraising events for Walk N' Roll, Giants Draft Day and Golf Classic; including event promotion, public relations, and organizational efforts.

Contacted potential event sponsors and sought out donors by writing letters and emails.

Wrote press releases, grant letters, and advertising copy to promote more media coverage and establish new and existing relationships with sponsors.

OTHER EXPERIENCE

Verizon Wireless September 2012 - March 2014

Application Support Analyst

Solely accountable for all the vocabs that go into production for the Interactive Voice Response (IVR) which provides the automated voice recordings for call flows (e.g. Customer Care, Legal and Payments).

Process manage vocabs requests at a weekly basis, then sends them over to the studio vendors to record, and then put vocabs into production

Manage the design reformatting the Vocab Tool software application to improve the current process and make it more efficient.

Utilizes attention to detail to verify vocabs requests are recording accurately and sound appropriate.

Use Microsoft Visio to document new vocab processes, and to design call flows

Provide in-house edits and recordings using Sony Forge, for urgent requests (a vocab that need to go into production immediately due to a market campaign or a promotion), temporary recordings (a stand-in recording to test until professional recording is available), or edit (due to a verbiage modification after it has already been recorded). Administrative Assistant

Organized meetings and events, including room setup, reservations, and meeting invites.

Updated department roster, Outlook contacts, and employee organizational charts.

Scheduled travel arrangements and created agendas for team members.

Formatted and organized Power Point presentations for Ops Reviews, team kick-offs and quarterly meetings. EDUCATION

Fairleigh Dickinson University May 2011

Bachelor of Arts: Communication Studies

Minor: Creative Writing

Founding Member of the Garden Club

President of Radio Broadcasting Club

Founding Member and Treasurer of Women’s Studies Club

Secretary of the Green Club

SKILLS

Microsoft Office Suite, HTML/CMS, Marketwire, Salesforce, Illustrator, Wordpress, HP Quality Center, Sharepoint, Adobe Acrobat, Sony SoundForge, Photoshop, Cheetahmail, CoffeeCup, Google Analytics

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