WALTER DURHAM

***** ********** *** ***. ***.****

Baker, LA 70714 acr6q6@r.postjobfree.com

VICE PRESIDENT DIRECTOR OPERATIONS SALES LEADER

Result oriented professional with over 15 years’ experience in driving sales and marketing functions, product positioning, franchisee development, relationship building and operations management to maximize business profitability. Clear potential for leadership role in strategy development/ implementation to attain predetermined targets with optimal realization, territory expansion, consolidation of market presence, market share, positioning & penetration.

Excel in developing business to new geographies, establishing strategic partnerships to increase revenue; building & maintaining relationships with key corporate decision-makers and establishing high profit accounts with excellent levels of retention and loyalty. Exceptional mentor and coach; combine business acumen with innate leadership abilities to recruit, build and retain top performing sales teams.

New Business Development

Product/ Brand Development

Franchisee Development

Marketing/ Sales Promotions

Key Account Management

High Impact Sales Presentations

Budget Management

Revenue Growth

Client Relationship

Market Penetration/ Expansion

Cross Functional Coordination

Personnel Management

Training & Development

MILESTONES & ACHIEVEMENTS

SNAPON TOOLS, BATON ROUGE, LA Jul 2008-Oct 2014

Sales Developer (Dec 2011-Oct 2014)

Developed business plans and sales strategy to ensure attainment of company sales goals & profitability. Worked towards lead generation, sales presentation, closure and contract negotiation, client needs analysis and implementation of franchises into the network.

Developed detailed strategy for profitable business growth, market share & reach and identify opportunities to capture synergies across businesses.

Proactively defined and delivered service levels and built healthy customer relationships across touch points, in order to continuously grow the volumes and profitability.

Reached sales targets for 8 straight quarters, reduced our turnover rate of Franchisees' of 3 years or less by 80%.

Developed and built relationships with 31 franchises; trained them in tools to have on hand, inventory holding and how to implement the sales plan.

Franchise Developer (Jul 2009-Dec 2011)

Contacted potential partners to secure franchising opportunities. Maintained network of efficient relationships. Coordinated with major accounts and achieved sales objectives.

Prepared franchise development budgets. Conducted presentation of the advantages, benefits and saleable features of owning a controlled franchise.

Participated in the hosting of future franchise owners at recruiting meetings.

Conducted 8 week training for franchisee, developing skills, marketing, and sales strategies.

Helped reduce new franchisee turnover rate and an increase of new Franchisee paid sales from $7500 to $8300 per week.

Earned Franchisee Developer of the year award during first year of tenure.

Selected on counsel to choose a 10 week new Franchisee program for implementation of tools. Store Manager (Jul 2008-Jul 2009)

Developed sales strategies to improve the company’s competitive positioning in the automobile markets for company mobile tool distribution, automotive tools and automotive electronic equipment company with annual revenue of $1.1 Billion in domestic markets.

Drove new client acquisition efforts for maximizing revenue. Supervised key accounts with focused approach and nurtured relations with them for productive business relations.

Won numerous sales contest; won MCSM of the week 8 times and MCSM of the Month 2 times as Store Manager

Made recommendations on how to slim down time on weekly closing paperwork and banking procedures to help with time and ease of closing a week of work.

CAJUN MARBLE LLC, BATON ROUGE, LA Mar 2000-Jan 2008 Director of Operations/Owner

Responsible for managing complete P&L and manufacturing operations, identifying market share, gauge market dynamics and trends for the growth of the business for Synthetic Marble.

Structured and secured strategic partnerships to exploit new business opportunities by developing proposals with marketing analysis and customer centric selling, negotiating key business terms and driving to contract execution.

Delivered on sales volumes and revenue targets across the region. Oversee the operations of organization and manage its compliance with legal and regulatory requirements.

Promoted a culture that reflects the organization’s values, encourage good performance, and reward productivity. EDUCATION

BUSINESS MANAGEMENT

Louisiana State University, Baton Rouge, LA

SEMINARS & WORKSHOPS

Franklin Covey Seminar

Zig Ziglar Seminar

VOLUNTEER WORK

Former member of BNI group

Former Counsel Member of Subdivision HOA

Volunteer work with ASPCA, and Little Buddies

TECHNICAL SKILLS

Microsoft Office, Windows OS, SalesForce, Hatala Software, Chrome SnapOn Independent Customer Software, Surface Pro Laptops

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