PROFESSIONAL EXPERIENCE

Adprime Media, New York, NY – Digital Advertising Solutions

Senior Vice President – Finance - April 2014 – July 2015

Responsible for client profitability with emphasis on increase in margins

Negotiate client contracts and ensured that pricing was in accordance with company policy

Prepare and present strategic and tactical plans to drive margin improvement

Implemented and managed credit process for both client and publisher. Used Euler Hermes as our credit provider.

Improved DSO from 90 days to 55 days.

Improved DPO from 150 days to 60 days

Analyze new business opportunities within Market with management to ensure appropriate review has been conducted prior to pursuit and on-boarding

Negotiated /raised bank loan of $5 million while Responsible for all banking, leasing and other operational negotiations

Responsible for the preparation and submission of borrowing base reports to bank

Lead and maintained all banking relationships and reporting

Oversee budgeting, and implementation of budgets to monitor progress and present operational metrics both internally and externally

Manage cash flow and forecasting, client finance, accounts payable and reporting

Lead all audit activities.

Oversee preparation and approval of all financial reporting, prepare and communicate monthly and annual financial statements to management

Review / approve all finance/admim, human resources, and technology recommending improvements to the systems.

Ensure that finance team maintains accurate records in accordance with GAAP

Manage / Supervise a staff of 8 people

Work with management team to develop and implement operational infrastructure changes as they relate to systems, processes and personnel to ensure growth of organization

Provide timely analysis to improve key business decisions focusing on management of working capital

CPXi (formerly CPX Interactive), New York, NY – Digital Advertising Solutions

Senior Vice President – Director of Finance - 2010 - 2014

Vice President – Controller - 2009 - 2010

Responsible for client profitability with emphasis on increase in margins

Negotiated client contracts and ensured that pricing was in accordance with company policy

Prepare and present strategic and tactical plans to drive margin improvement

Analyze new business opportunities within Market with management to ensure appropriate review has been conducted prior to pursuit and on-boarding

Handle day to day Financial Operations of Finance and lead person on strategic financial issues

Established and implemented financial systems and monitor appropriate financial controls

Developed and managed budgeting and forecasting

Oversee IT department and ensure all systems are streamlined or enhanced to optimize timing and quality of actionable financial information

Implemented a major restructuring plan which improved profitability

Lead and maintained on banking relationships and reporting

Lead due diligence on $30M debt / equity raise.

Negotiated and structured joint venture initiatives for Domestic and International business

Responsible for developing business plan to increase margins

Lead all financial audits

Reorganized support service group and created specialized disciplines to provide better efficiency in group output.

Company Compliance Office for IAB Certification of Ad-Networks

Work with CIO in research and development of ad-platform

Oversee Human Resource Department

MediaCom/Beyond Interactive – New York, NY – Advertising Agency

Vice President – Director of Accounting – 2006 – 2009

Vice President – Controller – 2002 – 2006

Responsible for the consolidation and overall reporting to Group M Headquarters in New York for both traditional and interactive operating units. Consolidation includes data collection from other operating units and entities domestically on a monthly basis.

Prepare and submit the consolidated financial statements and accompanying information to ensure compliance with accounting policies and procedures

Prepared and analyzed balance sheet, Profit & Loss, client revenue and profitability statements for multiple entities.

Prepare monthly and quarterly close procedures

Provide commentary on a consolidated basis for monthly and quarterly results

Responsible for financial planning (budgets and forecasts) reporting for 5 operating units on a monthly and quarterly basis

Organized monthly staff meetings to review specific accounts with emphasis on areas of exposure

Implemented processes and procedures instrumental in establishing structure that is compatible specifically to online media.

Wrote, customized and instituted billing process / procedures for all domestic and international clients.

Negotiated more effective payment terms with clients and vendors contributory to increasing company’s cash flow.

Oversee cost accounting systems and prepare client compensation agreements

Prepare analysis and reports that will enhance management decision making

Compliance Officer for Sarbanes Oxley. First property to pass.

Ensure that all financial functions meet SOX compliance standards. Knowledge of documenting, flowcharting and testing of SOX controls.

Played an instrumental role in company conversion to upgraded technology.

Served on Technology Committee responsible for determining system needs on a corporate level.

Built and developed a strong cohesive team, resulting in better client grades

Supervised all functions of accounting, billing, AR, AP, cash management, Client Finance, cost accounting

Managed a staff of 12 people.

Grey Direct – New York, NY – Direct Response Advertising Agency

Senior Accountant- 1997 – 2002

Directed the preparation and reporting of financial information in a timely manner to upper management for one of the largest direct marketing interactive agencies.

Responsible for month end close process and ensure we meet corporate deadlines.

Lead operations and enhancements to cost accounting system

Orchestrated the creation and implementation of systems conducive to streamlining processes, procedures and operations

Member of corporate task force designed to recommend ideas to improve agency workflow

Ogilvy & Mather – New York, NY – Advertising Agency

Controller of Client Finance - 1995 - 1997

Developed and managed client budget and forecasting using contract or insertion orders as basis

Monitored and reported on the IBM Worldwide Direct Response budget

Generated and reported on client profitability statements for Group Director and CFO

Maintained and tracked employee time for both retainer and project based projects

Insured all billing was internally approved and sent to clients on schedule

Priced out projects based on staffing plans

Handled all disputed as it related to billing and time tracking

Additional Experience:

Grey Direct – New York, NY – Direct Response Advertising Agency

Staff Accountant - 1992 – 1995

Production Biller - 1991 – 1992

St. Johns Associates - 1988 – 1991

Educational Background:

New York Institute of Technology - Bachelor of Science in Management Information Systems - 1991

Skills: Proficient in Microsoft Office products, Mitchell Humphreys, Donovan Data Systems, QuickBooks, Mas 90, Epicor, Netsuite,

FRX, Cartesis, Hyperion

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