Andrew Ciccone

https://www.linkedin.com/in/andrewciccone

Summary

My career began in advertising at a mid-sized firm in Manhattan, then worked at Grey Advertising

marketing packaged goods and endless new business pitches. In 2011, I started my own agency

based in New Yorks Hudson Valley.

Well versed in the fields of content marketing, public relations, search engine marketing and advertising.

Extensive experience developing engagement strategies and developing impactful content, blog posts,

content series, and videos.

S kills

Proven track record building relationships

Articulate, creative problem solver

developing creative content initiatives

Smart data analysis and insights optimizing

Strategic planning, placement and negotiations

outcomes

of media

Improve brand value with memorable multi-

Media intelligence analysis to maximize ROI

media campaigns

Professional Experience

Hudson Valley Public Relations, Beacon, NY Director of Media Marketing, 2011 to Present

Developed marketing programs utilizing an integrated approach to build brand value and revenue.

Clients in health care, not for profits, tourism and emerging technology.

Agency of Record, Advanced Podiatry Associates of the Hudson Valley

Oversee planning, development and implementation of all internal and external marketing

strategies, media communications, and public relations activities.

Advertising campaign integrated print, television and online content marketing increased

awareness resulting in record high patients, retention and market expansion.

Successfully re-branded health care provider establishing new brand as leaders in region.

Sales materials developed to nurture partnerships for referrals leading to a steady stream of

new business and market penetration.

Project Management, Amtrak New York By Rail

Directed the format, design, content and optimization of a new digital magazine.

Successfully developed digital advertising strategies that drove ad sales leading to a 30%

increase in the magazines profitability.

LeapFrog Web Marketing, Latham, NY Digital Marketing Manager, 2009 to 2011

HubSpot, Cambridge, MA - Inbound Marketing

Spearheaded Search Engine Optimization (SEO) efforts for website redesigns and landing

pages resulting in top search rankings.

Increased B&B bookings 300% versus year prior executing a web lead generation and

publicity campaign.

Education

2 009

M A Corporate Communications Baruch College, New York, NY

Washington Center Program Washington, DC

B S Marketing Syracuse University, Syracuse, NY 1 989

Andrew Ciccone

31 Mountain Lane Cell: 845-***-****

Beacon, NY 12508 acr1jx@r.postjobfree.com

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