PAUL M. RITZ, JR.

*** *** **** *****, ************, NJ 08844 ● 908.874.3095h ● 917.371.5237m ● acr1dr@r.postjobfree.com

EXECUTIVE SUMMARY

Devise brand re strategies/tactics to: launch/promote products and services, develop value-added programs, and leverage multiple communication channels to achieve measurable sales results

Collaborate with internal/external stakeholders to: achieve brand goals, generate creative solutions, and balance technical/creative/financial/deadline considerations

SKILL HIGHLIGHTS

Business development & customer retention

Proposal development & creative copy

Power Point expertise & presentations

Promotional material & Website development

Product sales via internet platform

Project management

PROFESSIONAL HISTORY

Sparkplug, LLC – Hillsborough, NJ

2015 – present Campaign Account Director

Provide marketing consulting services to healthcare agencies and pharma companies

Strategic Edge Communications – Parsippany, NJ

2012 – 2015 Senior Account Director

Core Responsibilities:

Led operations of virtual sales reps (vReps) using internet platform and iPads; collaborated with art/copy to create sales/marketing materials to promote agency’s capabilities; conducted new business presentations to secure two new clients; worked with project managers to prepare program materials for MAP submissions

Key Accounts & Accomplishments:

Novartis – certified by Novartis Sales Training to detail 2 respiratory products; increased sales of ARCAPTA (COPD) by 20% and TOBI PODHALER (cystic fibrosis) by 10% as vRep by exceeding metrics of daily sales details; routed off-label questions to MSLs; produced sales training app for AFINITOR (p-net)

Merck – collaborated with partner agencies to: 1) create med ed and promotional strategies/tactics for US-launch of BRIDION (neuromuscular reversal agent), and 2) devise tactics to maintain global market share of BRINAVESS (a fib)

Amarin – crafted promotional strategies/tactics to launch VASCEPA (high triglycerides) including website design, sales training workshops, and advertising campaign

The Hibbert Group – Trenton, NJ

2011 – 2012 Campaign Integration Manager

Core Responsibilities:

Led integration of multiple agencies (creative, mobile, and operations) to promote MIRAPEX (Parkinson’s disease) and MICARDIS (hypertension) to HCPs, specialists, and patients; conducted weekly status meetings to ensure deadlines were met

Key Accounts & Accomplishments:

Boehringer - Ingelheim – launched multi-channel CRM campaign (e-blasts and direct mail) for MIRAPEX, resulting in 15% increase in Rxs; provided call center reps with up-to-date product information to ensure urgent customer calls were escalated to appropriate departments

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PAUL M. RITZ, JR.

811 Ten Eyck Court, Hillsborough, NJ 08844 ● 908.874.3095h ● 917.371.5237m ● acr1dr@r.postjobfree.com

Simms & McIvor Marketing Communications – Branchburg, NJ

2008 – 2011 Senior Account Supervisor

1981 – 1986 Copywriter & A/V Specialist

Core Responsibilities:

Managed day-to-day account operations; collaborated with art to develop program materials; wrote all copy; led review processes to gain medical/legal/regulatory approval; built clients’ trust to retain/grow business

Key Accounts & Accomplishments:

Bayer, B-D, Novo Nordisk, Wyeth/Pfizer, Sanofi, and Teva – produced award-winning programs for national children’s specialty camps (asthma, diabetes, oncology, and hemophilia) that generated $1.5M in annual revenue

Pharmacia – created multi-faceted awareness campaign for CRESCORMON (hypopituitary short stature), which included a video and CME monograph

J & J Orthopaedic Division – crafted promotional tactics for hip and knee implants, eg, journal ad campaigns, sales brochures, inventory documentation, and multi-city satellite symposium

Pfizer Pharmaceuticals – New York, NY

1997 – 2007 Senior Marketing Manager, Health Solutions

1992 – 1997 Senior Project Manager, Customer Marketing Group

1986 – 1992 New Programs & Development Manager, Medical Communications & Education

Core Responsibilities:

For 22 years collaborated with internal/external stakeholders to develop /execute wide range of branded and unbranded programs to: help maintain the price of Rx portfolio, increase product sales, and enhance corporate image

Key Projects & Accomplishments:

Developed strategies/tactics and was media spokesperson for "Balance It Out: Arkansas" – anti-obesity Medicaid program that resulted in more favorable formulary status, increased Pfizer’s statewide visibility among consumers and HCPs

Devised strategies/tactics to promote "Green Ribbon Health" – Medicare demonstration project in Florida to enhance corporate image and formulary status

Created/executed marketing campaigns to promote EMR system, disease management software, and internal corporate health & wellness program; built solid relationships with key medical and healthcare associations

Established National Managed Care Advisory Boards to build KOL relationships

Created "pull-through, value-added programs” to increase patient acquisition and retention to therapy, helping gain access to key managed market customers

Was 4-time award-winning Local Market Manager supporting 6 sales divisions in Dallas/Ft. Worth; collaborated with district managers to develop strategies/tactics to promote products to key accounts that resulted in 10% overall sales increase

Responsible for conducting national senior fitness campaign featuring celebrity spokesperson; extended program’s impact by including benefits for local sales force with local HCPs, political influentials, and media contacts

EDUCATION

Fairleigh Dickinson University – BS, Biology (cum laude)

Middlesex College – AAS, Marketing Arts & Design (summa cum laude)

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