EDUCATION

MBA (Communications) Mudra Institute of Communications, Ahmedabad 2008-10

BE (Information Technology) Indian Institute of Engineering, Science & Technology (Shibpur) 2003-07

BUSINESS EXPERIENCE

May 15- US Tech Solutions, Inc. (Jersey City, USA)

Current Marketing Analyst

Analyzed business opportunities and RFx requirements to structure strategic responses to pitch workforce and talent solutions to F500 clients and US state and federal agencies

Researched, designed and optimized marketing collateral for B2B and online communications

Tracked and managed marketing campaigns and projects around social media, CRM and corporate website

Jul 14- Lottoland UK (Gibraltar)

Feb 15 Freelance Content Editor

Analyzed keywords for prioritization in content marketing and online outreach

Created SEO-optimized content pieces for link-backs, blogs, website and newsletter features

Dec 13- Star TV India – 21st Century Fox (Mumbai, India)

Jun 14 Senior Executive/ Analyst, Product & Revenue Strategy

Analyzed and reported on weekly revenues and inventory trends for Movie channels

Created and optimized Excel-based pricing grids and customized client and category pitches

Maintained Nielsen-based media trend reports and channel performance dockets for strategy review

May 13- 3PM - Dennis Publishing (London, UK)

Jun 13 Publishing Assistant, Digital Marketing Analysis

Managed online merchandising, loyalty and CRM for the e-commerce website magazinesubscriptions.co.uk

Developed and published SEO-optimized promo content and editorials for CMS, Wordpress blog and affiliates

Nov 12- Velti PLC (London, UK)

Mar 13 New Business Analysis, Western Europe BU

Developed a white paper on the Mobile Financial Solutions capabilities and opportunities in UK

Structured marketing proposals for new mobile apps targeted at top players in high-potential product categories

Jan 12- Maxus – GroupM Media India – WPP (Delhi, India)

Aug 12 Business Executive (Media Strategy & Analysis), Account Planning

Strategically planned and optimized media investments worth USD 10 mn for top liquor brand Pernod Ricard

Developed, executed and delivered high-impact media campaigns on TV, Print and Digital platforms

Analyzed the overall liquor category in India on a routine basis to track media consumption, competitive landscape and campaign ROIs using in-house analytics, TGI, Nielsen ratings, Google Analytics and Excel Pivots

Liaised with creative teams for production of case studies for awards consideration at Abbies and Goafest 2012

May 10- REC Ltd. – Ministry of Power - Government of India (Delhi, India)

Jul 11 Officer, Corporate Communications & HR

Media and CSR advisory to Corporate Planning divisions on publicity aligned to the Indian power finance sector

Managed an annual budget of USD 4 mn spread across TV, Print, Internet, Outdoor and Cinema, CSR

Produced and distributed internal/ external communication content and marketing collateral

Visualized, managed and evaluated print and A/V campaigns by empanelled media and creative agencies

Sep 07 - IBM India (Mumbai, India)

Apr 08 Associate System Engineer

Analyzed requirements and developed application software for JAVA-enabled web development

PROJECTS & INTERNSHIPS

Jun – Aug 09 ITC Ltd. (Kolkata, India) Personal Care Products Business

Analyzed marketing metrics to develop regression-based prediction models to forecast product trial

Jun – Jul 06 Price Waterhouse Coopers (Kolkata, India) Technology Advisory Services

Developed a web-enabled facilities management system for a major FMCG client

ADDITIONAL PROJECTS

Conducted an New Product Development survey based on attitudes and need-gaps of 200 respondents for MakeMyTrip.com, India’s largest online travel e-commerce player, for launch of offline stores (2009)

Served as a part-time consultant for an Internet-based start-up, Catchcal.com (2006)

Qualitative research assistance to Prof. Julien Cayla of Australian School of Business in 2009 for his research paper ‘Ethnography at Work’ through MICA’s student consultancy MICAMINDS

Conducted a sociological study on the non-profit, non-government drug rehabilitation system in India, and volunteered in outreach and fund-raising for Snehlata Rehabilitation Centre (Howrah) as part of the month-long study

Developed a management simulation game based on a model for financial projections under Prof. Rahul Roy of Indian Institute of Management, Calcutta

Developed an MS Access-based MIS for monitoring HR Training activities at CESC, Kolkata

AWARDS & CERTIFICATIONS

Won national B-school Case Study Competition on ‘Recession Advertising’ hosted by Management Paradise in 2009

NCFM Certification for Capital Markets and Mutual Funds (Basic) modules

Awarded professional certificates for music (Hawaiin guitar) and performed on ATN TV

Designated Puzzle Master by Puzzle University sponsored by American Mathematical Society

Awarded merit certificates by National Scholarships Scheme of India in Std X & Std XII

CAREER SKILLS

Career Courses: Brand Management, Marketing, Advertising, Econometrics

Software: Excel, Powerpoint, Word, Access, Photoshop, Google Analytics, HTML, WordPress, SQL, Oracle, Salesforce, Prezi, Mailchimp, SAP ERP, Tableau, Rational Rose, Crystal Reports

Language(s): English, Hindi and Bengali

ADDITIONAL INFORMATION

Member of Team Interface, Student Media & PR wing at MICA in 2008-09

Creative Head, CulComm (Cultural Committee) at MICA in 2009-10

Founder and Editor-in-Chief of quarterly college magazine Unmesh at BESU

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