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Marketing Analyst

Location:
Rockland County, NY
Posted:
October 09, 2015

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Resume:

DAVID FLEISCHMANN

Clarkstown, NY ***** 845-***-**** acr04q@r.postjobfree.com www.linkedin.com/in/davidfleischmann1

MARKETING CORE COMPETENCIES

Strategy, analytics, analysis & research for directing initiatives

Systematic approach to problem solving and an ‘ideas person’ that can create strategy

Strong platform skills for presentations and a leader in project settings

EDUCATION

Pace University Lubin School of Business: White Plains, NY May 2015

MBA, Marketing GPA 3.87

Certificate of Analytics

William Paterson University: Wayne, NJ May 2012

MS, Biotechnology GPA 3.66

Ramapo College of New Jersey: Mahwah, NJ May 2008

BS, Biology and Chemistry Minor: Psychology GPA 3.69

COMPUTER SKILLS

Qualtrics Stat Tools Analysis Advanced Excel SPSS SAS Tableau Microsoft Office

MARKETING EXPERIENCE

Pace University Lubin School of Business: Pleasantville, NY

Marketing Department Graduate Assistant September 2012- May 2015

Analyzed competitors’ programs to earn the approval and launch of a Sports Marketing major.

Created a strategy for launching an interdisciplinary Marketing Communications major.

Co-authored publications and presentations.

Designed a survey to create a new marketing strategy for a small business.

Pace University Lubin School of Business: New York, NY

Marketing Lab Intern February 2015- May 2015

Worked with a cross-functional marketing lab team to consult with clients.

Recommended strategies to increase awareness and membership.

TIAA-CREF: New York, NY

Market Strategy Intern Summer 2014

Analyzed qualitative research on demographics, psychographics, and behavior of target segments.

Overlaid with quantitative customer data to identify root causes of segment behaviors.

Benchmarked competitors to analyze current marketing strategy.

Collaborated with a cross-functional team to recommend process improvements.

Sumeria Group: New York, NY

Market Research Intern Summer 2013

Analyzed trends in millennial psychographics, and strategic implications for the event marketing industry.

Developed mathematical models from Census data, to estimate the sizes of target segments.

ADDITIONAL EXPERIENCE

William Paterson University: Wayne, NJ

Biology Department Graduate Assistant September 2010- May 2012

Explained complicated lab concepts to a general undergraduate audience, with high student evaluation.

Published a review article.

Science Tutor: Tri-State Area November 2009- August 2012

Analyzed market conditions for customer segmentation, targeting and pricing.

Explained complicated concepts to diverse and demanding customers, with one letter grade improvement.

Questionnaire Assistance Center Representative February 2010- May 2010

Answered questions from a diverse audience for US Census Bureau.

AWARDS

Beta Gamma Sigma, the Business Honor Society March 2015

MBA Marketing Outstanding Student Award May 2015



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