Ahyende Sandy

**** *. **** ****** ********, NY **234 : 718-***-**** : acr026@r.postjobfree.com

Dynamic analytics and marketing professional adept at research and data analysis, and strategy development by leveraging actionable insights and resources to support business growth. Core Competencies and Skills

● New Business Development

● Channel Marketing

● Market Research & Analysis

● New Market Segmentation

● SEO & SEM Analytics Reporting

● Social Media Analytic Reporting

● Digital Media Analytic Reporting

● Strategy Development & Execution

● Resource Management

● Effective Communication

● Proofreading & Copyediting

● Client Acquisition

● Relationship Management

● Account Management

● Negotiating Skills

● Excellent Presentation Skills

● Vendor Management

● Budget Management

● MAC and PC Proficiency

● Adobe (Photoshop, Illustrator, InDesign)

● MS Office (Word, PowerPoint, Excel)

● Marketo (Email marketing automation)

● Ektron (CMS))

● AppNexus (Display Analytics)

● Knotice (Email Analytic reporting)

● Salesforce (CRM)

● Omniture and Google Analytics

Professional Experience CDMNY - New York, NY November 2014 – June 2015

Senior Data Analyst (Freelance)

Create, implement, and optimize client reporting templates and dashboards increasing efficiency of performance tracking and stronger insights for digital campaigns.

Track and extract digital campaign channel metrics via Google Analytics and Omniture Site Catalyst to measure current and previous fiscal year Key Performance Indicators for weekly, monthly, and quarterly reporting.

Collaborate with VP of Digital Analytics and cross-agency teams to develop monthly performance dashboards and quarterly reports to deliver timely, insightful and actionable analysis.

Research and leverage internal and external resources to gather relevant industry benchmarks for digital metrics

Assist in the creation of tracking tags for various email, media and web campaigns. SSMF, New York, NY February 2014 – November 2014

Brand Manager (Contract)

Manage the creative development of client marketing and branding tools (packaging, emails, web content, videos, proposals and presentations, etc.)

Ensure brand consistency across all outbound communications.

Manage day to day relationship with external agencies and execution of required actions

Drive the development of KPI’s and budget management. Compile monthly reports for inclusion in status updates, recaps and evaluations

Manage project priorities and timelines to ensure launches are kept on target.

Lead and attend briefing sessions with cross-functional team members, timelines and launch plans to drive successful development and timely launch.

Collaborate with legal to ensure campaign compliance. Time Warner Cable Media - New York, NY September 2013 – December 2013 Media & Marketing Analyst (Contract)

Planned deployment of digital advertising strategy and budgeting of multi-media platform.

Conducted performance analytics with insights as relates to email, websites, banners, and social media.

Generated performance data reporting via mid-campaign and wrap-up reports for clients.

Utilized Google analytics and Omniture in quantitative and qualitative analysis of campaign performance.

Managed vendor relationships and communications.

Learned and integrated new marketing automation software (Marketo) into department marketing functions Pg.2 Ahyende Sandy

1369 E. 48th Street Brooklyn, NY 11234 : 718-***-**** : acr026@r.postjobfree.com

TriZetto Corporation - Union, NJ February 2013 - August 2013 Marketing Coordinator (Contract)

Created, edited, and optimized emails, banners, landing pages, and e-newsletters with Ektron (CMS).

Managed and improved online inventory system and request processes to support national sales teams.

Copyedited and proofread marketing and sales collateral in collaboration with Legal compliance.

Extracted and implemented Salesforce data into insights and inter-departmental reports.

Generated monthly SEO and SEM analytic reports.

Progress Media Group - Brooklyn, NY April 2012 - December 2012 Account Executive

Generated leads, and identified primary decision makers to facilitate and acquire new client accounts for print and web advertising with long term value.

Manage client accounts to ensure quality service, developing and maintaining relationships with clients, with proofing, follow up of ad copy, and presenting final deliverables for review.

Facilitate a high-volume of outbound sales calls and follow-ups to local business owners each day (80+). SRE/Global Icon Media - Atlanta, GA November 2009 - December 2011 Marketing Specialist

Executed multi-platform initiatives via direct marketing, social media and grassroots initiatives.

Created proposals and collateral to pitch and support content.

Create and responded to RFI’s and RFP’s to negotiate and secure contracts, vendor agreements and invoicing.

Increased capital from account acquisitions, sponsorships, and private equity by over 9%. A.D.D.1 Marketing - New York, NY August 2008 - November 2009 Marketing Coordinator (Freelance)

Collaborated with national marketing team to strategize and execute implementation of aggregated content with special event rollouts, blitz and viral campaigns in preparation for opening week sales.

Micromanaged implementation of direct marketing and grassroots initiatives in NYC documented through photo, video and written reports for: Little Big Planet (Sony PlayStation 3); Iron Man (Marvel Films); Stargate

(20th Century Fox); Cloverfield (The Paramount Film Co.); The Hunting Party (The Weinstein Film Co.). CITYarts, Inc. - New York, NY July 2006 - June 2008 Project Coordinator

Coordinated projects via budget tracking, database management, timeline management, overseeing volunteer groups, creative workshops and vendor procurement.

Liaison for corporate sponsors, artists, media, and collaborating organizations.

Facilitated logistic planning of Annual Benefit Gala, raising over $750,000 towards program initiatives.

Created initiative that resulted in 14% growth in revenue from donations and annual giving. Education Delaware State University - Dover DE 2001 - 2004

B.S. Marketing (Communications Interdisciplinary Study)

*References upon request

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